The Alkaline88® 2 Liter Available in Thousands of Stores Throughout the Country

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) reports strong sales momentum for its Alkaline88 2-Liter bottle, now available in over 8,000 stores, including the upcoming launch at Stater Bros in Southern California. CEO Frank Lazaran highlights the product's popularity, aided by brand ambassador Shaquille O'Neal. The company anticipates additional national and regional chain partnerships in the next year, leveraging its strong return on trial and appealing shelf presence to attract more consumers.

Positive

• Alkaline88 2-Liter bottle orders exceed 8,000 stores since January.
• Collaboration with Shaquille O'Neal boosts product visibility and interest.
• Launch at Stater Bros adds a significant retail partner in Southern California.
• Strong return on trial anticipated to convert more consumers to Alkaline88.

Negative

• None.

Sales Momentum Continues to Build for the Product as 2-Liter Shaq Paqs are Added to Stater Bros. in Southern California

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, today provided an update on the growing success of the Alkaline88 2-Liter bottle. The Company has received orders for the 2 Liter, available as an individual unit or in the 6-pack Shaq Paq, from over 8,000 stores since the beginning of the year.

“Alkaline88 drinkers love the 2-Liter bottle and it has quickly become one of our best-selling products,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “In addition to being a perfect fit for the fridge or gym bag, our product collaboration with Alkaline88 brand ambassador Shaquille O’Neal has helped generate interest in this great product.

“The Alkaline88 Shaq Paq will soon hit Stater Bros. shelves in Southern California, accompanied by 7-foot-tall in-store displays featuring our smiling brand ambassador. Their stores are just the latest of over 8,000 to order the 2-liter bottle since January of this year. Additional regional and national chains are still in the pipeline to add the product over the next 12 months. Alkaline88’s return on trial is strong, so having another great product with strong shelf appeal should help us convert even more water drinkers across the country to deliciously smooth Alkaline88.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88^®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements:

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that additional regional and national chains are still in the pipeline to add the Alkaline88 2-Liter bottle over the next 12 months; and that having another great product with strong shelf appeal should help the Company convert even more water drinkers across the country to deliciously smooth Alkaline88.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221025005263/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

What recent sales updates has The Alkaline Water Company provided for the WTER stock?

The Alkaline Water Company has reported receiving orders for its Alkaline88 2-Liter bottle from over 8,000 stores since the beginning of the year, indicating strong sales momentum.

How will the Alkaline88 product perform in Stater Bros stores?

The Alkaline88 2-Liter bottle will soon be available at Stater Bros in Southern California, featuring prominent in-store displays to enhance consumer visibility.

What role does Shaquille O'Neal play in Alkaline88's marketing strategy?

Shaquille O'Neal serves as the brand ambassador for Alkaline88, helping to generate consumer interest and boost sales through his visibility.

What future plans does The Alkaline Water Company have regarding its products?

The company expects additional national and regional chains to add the Alkaline88 2-Liter bottle over the next 12 months, contributing to its growth strategy.