Alkaline88® Will Enter Major Wholesale Club Chain in Select East Coast Markets

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) announces its Alkaline88 1-gallon 4 pack will be available in 48 membership-only warehouse clubs across New York, New Jersey, and New England this fall. This expansion marks the product's entry into a second major warehouse chain, targeting approximately 6.5 million potential customers. The company has optimized its production network in the eastern United States, allowing for efficient distribution and potential future growth. The Alkaline88 brand continues to enhance its market presence in the alkaline water segment.

Positive

• Entry into a second major warehouse chain enhances market presence.
• Expansion targets approximately 6.5 million customers.
• Optimized production network improves distribution efficiency.

Negative

• None.

The Alkaline88 1-Gallon 4 Pack Will Be Available in 48 Membership-Only Warehouse Clubs in New York, New Jersey, and the New England Region.

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, is pleased to announce that another membership-only warehouse club chain has placed initial orders for the Alkaline88 1-gallon 4 pack to be sold in 48 of its east-coast clubs.

“This fall, the Alkaline88® 1-gallon 4 pack will enter its second major warehouse club chain,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “The product is perfect for the club channel, which continues to be an important focus for our brand’s expansion. Now members in New England, New York, and New Jersey will be able to buy the Alkaline88® best-selling 1 gallon in a convenient club 4 pack.

“In recent years, we’ve established a strong production network in the eastern half of the country, which overlaps with the 17-state footprint of our newest club client. The optimization of this network and its improved geographic distribution now allow for us to seize great opportunities like this more efficiently, cutting out thousands of miles of freight. We look forward to introducing Alkaline88 to some of the 6.5 million customers of this Massachusetts-based club this fall, and thanks to our strong production network in the east, we’re ready for future opportunities to continue expanding.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88^® and A88 Infused™ brands.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements:

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the optimization of the strong production network in the eastern half of the country and its improved geographic distribution now allow for the Company to seize great opportunities like this more efficiently, cutting out thousands of miles of freight; that the Company looks forward to introducing Alkaline88 to some of the 6.5 million customers of this Massachusetts-based club this fall; and that thanks to the Company’s strong production network in the east, the Company is ready for future opportunities to continue expanding.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220907005183/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

What is the new product availability for WTER?

The Alkaline88 1-gallon 4 pack will be sold in 48 membership-only warehouse clubs in New York, New Jersey, and New England.

How many customers could The Alkaline Water Company reach with its new warehouse club placement?

The company could potentially reach approximately 6.5 million customers with its new warehouse club placement.

When will the Alkaline88 1-gallon 4 pack be available?

The product will be available this fall in the new membership-only warehouse clubs.

What is the significance of the new warehouse club orders for WTER?

The new orders signify an important expansion into another major retail channel, enhancing overall brand visibility and sales opportunities.