Alkaline88® Enters Another Top-50 Supermarket

Rhea-AI Summary

The Alkaline Water Company (WTER) announces the introduction of its Alkaline88 1-Gallon and 3-Liter products in over 200 stores across the Midwest and Mid-Atlantic regions, reaching 4.5 million shoppers. This expansion comes as the company enhances its production and distribution network, allowing growth while reducing costs. CEO Frank Lazaran emphasized the importance of gaining new clients for topline growth and the strategic advantage of optimized logistics, which will facilitate further expansion into premium grocery markets.

Positive

• New distribution of Alkaline88 in over 200 stores expands market reach to 4.5 million shoppers.
• Expansion supported by an improved production and distribution network, reducing operational costs.
• CEO notes significant growth potential in premium grocery segments.

Negative

• None.

The 1-Gallon and 3-Liter Will Be Available in Over 200 Stores of a Major Mid-Atlantic and Midwest Chain

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, is pleased to announce that its Alkaline88 1-Gallon and 3-Liter products will be available in over 200 locations of a premium supermarket headquartered in Pennsylvania with additional stores in Ohio, West Virginia, Indiana, and Maryland.

“We’re very pleased to now offer our best-selling Alkaline88^® 1-gallon and 3-liter waters to over 4.5 million more shoppers in over 200 new grocery stores in the Midwest and Mid-Atlantic regions, where our footprint continues to grow,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “Traditional grocery has always been our strongest channel, and Alkaline88^® still has significant whitespace for growth through more premium grocery banners around the country.”

The Company’s new grocery client is recognized as a national supermarket leader and is a top-50 grocer according to Supermarket News’ ‘Top 75 North American Food Retailers’ list. Alkaline88’s sales in the new retailer will be supported by the Company’s recently expanded production and distribution network in the eastern half of the United States.

“New clients are one of the key drivers to Alkaline88’s topline growth,” continued Mr. Lazaran. “And now our optimized production network will allow us to keep pursuing new clients in growth regions while cutting costs and protecting margins. With our current manufacturing footprint, we’re bringing two SKUs to a new client that serves over 4.5 million shoppers across five states, and we’re doing it with half the freight miles we would have had to cover two years ago. As we continue to pursue growth in high-potential markets, that makes a measurable difference for our Company and its shareholders.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88^® and A88 Infused™ brands.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that Alkaline88^® still has significant whitespace for growth through more premium grocery banners around the country; that Alkaline88’s sales in the new retailer will be supported by the Company’s recently expanded production and distribution network in the eastern half of the United States; that the Company’s optimized production network will allow the Company to keep pursuing new clients in growth regions while cutting costs and protecting margins; that as the Company continues to pursue growth in high-potential markets, that makes a measurable difference for the Company and its shareholders.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220823005143/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company

FAQ

What new products is WTER introducing in 2023?

WTER is introducing its Alkaline88 1-Gallon and 3-Liter products in over 200 stores.

How many stores will carry WTER products?

Over 200 locations will now offer WTER’s Alkaline88 products.

What regions are seeing WTER's product expansion?

WTER's products are expanding in the Midwest and Mid-Atlantic regions.

What is the significance of WTER's new grocery client?

The new grocery client is a top-50 grocer and will enhance WTER's market presence.

Who is the CEO of WTER?

The CEO of WTER is Frank Lazaran.

How does WTER plan to grow its sales?

WTER plans to grow sales by pursuing new clients in growth regions and optimizing its production network.