Alkaline88® 2-Liter Shaq Paq Will Be Available in Stores throughout Texas

Rhea-AI Summary

The Alkaline Water Company Inc. (NASDAQ: WTER) announces the launch of the Alkaline88^® Shaq Paq in approximately 170 H-E-B stores in Texas, enhancing its retail presence. This new SKU, a 6-pack of 2-liter bottles developed in collaboration with celebrity ambassador Shaquille O’Neal, aims to meet growing consumer demand. The Shaq Paq will be available starting late September, joining existing Alkaline88 products already on H-E-B shelves. The company continues to expand its brand and product availability across national retailers.

Positive

• Expansion of Alkaline88^® product line with the new Shaq Paq SKU in 170 H-E-B stores.
• Strengthened brand presence and retail partnerships with H-E-B, a major Texas retailer.

Negative

• None.

The 2-Liter Six Pack Joins Other Alkaline88^® Products on Shelves of H-E-B

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, is pleased to announce that the Alkaline88^® Shaq Paq will be available in approximately 170 H-E-B stores in Texas.

“We’re very pleased to be adding another Alkaline88^® SKU, the Shaq Paq, to H-E-B shelves,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “Now H-E-B customers in Texas will be able to enjoy Alkaline88 in a conveniently sized 2-liter bottle. This is the perfect synergy of a great product with a great brand ambassador and a great supermarket.”

• H-E-B is a privately-owned retailer with more than 420 stores in Texas and Mexico and $34 billion in annual sales. They have served their shoppers and communities for over 117 years.

• Multiple Alkaline88^® products are already available in H-E-B stores across Texas including the 1-Gallon, 3-Liter, Alkaline88^® Aluminum, and more.

• The Alkaline88^® Shaq Paq was created last year as Alkaline88’s first product collaboration with their celebrity brand ambassador Shaquille O’Neal. It is a 6-pack of 2-liter bottles.

• The Shaq Paq will be available in approximately 170 H-E-B stores starting late September.

“SKU expansion within retailers like H-E-B is just one of the ways that Alkaline88^® is continuing to expand as a brand,” continued Mr. Lazaran. “As our sales team also continues to bring on new clients, we’re proud to offer more Alkaline88 in more stores across the country than ever before.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88^®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements:

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the Shaq Paq will be available in approximately 170 H-E-B stores starting late September.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220920005188/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

What is the Alkaline88 Shaq Paq?

The Alkaline88 Shaq Paq is a 6-pack of 2-liter bottles of alkaline water created in collaboration with Shaquille O’Neal.

Where will the Alkaline88 Shaq Paq be available?

The Shaq Paq will be available in approximately 170 H-E-B stores across Texas starting late September.

What is the significance of the H-E-B partnership for WTER?

The partnership with H-E-B enhances the retail presence of Alkaline88^® products and meets growing consumer demand in Texas.

When will the Shaq Paq be launched?

The Shaq Paq will be available starting late September.