World Poker Store Inc. signs letter of intent to merge with Genuine Marketing Group Inc.

Rhea-AI Summary

World Poker Store signed a letter of intent on May 9, 2022, to merge with Genuine Marketing Group. GMG specializes in retail marketing, using its ZPtag system for brand authentication combining mobile app engagement and IBM's blockchain technology. This merger aims to enhance consumer trust and engagement in the shopping experience, leveraging real-time product tracking and authentication. The partnership with IBM allows for an enriched data experience for users, integrating brand marketing with consumer sentiment analysis.

Positive

• The merger with Genuine Marketing Group may enhance consumer engagement and trust.
• Utilization of IBM blockchain technology could lead to improved product authenticity and tracking.
• The combination of familiarity with mobile app and smart contracts promises innovative marketing solutions.

Negative

• None.

MINNEAPOLIS, May 10, 2022 /PRNewswire/ -- World Poker Store Inc. (OTC: WPKS) on May 9^th 2022, signed a letter of intent to negotiate a definitive agreement for a merger with Genuine Marketing Group Inc.

Genuine Marketing Group Inc. or GMG is a retail and consumer focused marketing company that creates brand affinity and builds consumer confidence through its proprietary authentication system, ZPtag. Combining the user-friendly engagement of a smartphone app with the smart contracts of the IBM blockchain, GMG seamlessly integrates brand marketing and measuring consumer sentiment into the everyday consumer shopping experience.

As GMG's app development and technology partner, IBM not only serves as the blockchain engine, but also as an integral part of the data-rich user experience. IBM blockchain is utilized to authenticate products while tracking and recording the product journey from origin to shopping cart. This allows for real-time customer engagement direct from the shopping aisle.

More information about Genuine Marketing Group Inc. can be found at https://genuinemarketinggroup.com/

Contact: Greg Needham
Email: greg@theworldpokerstore.com

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

 

View original content:https://www.prnewswire.com/news-releases/world-poker-store-inc-signs-letter-of-intent-to-merge-with-genuine-marketing-group-inc-301544477.html

SOURCE The World Poker Store Inc.

FAQ

What is the purpose of the merger between WPKS and GMG?

The merger aims to enhance consumer trust and engagement through innovative marketing solutions.

What technology does GMG use for brand authentication?

GMG uses its proprietary ZPtag system in conjunction with IBM's blockchain technology.

When was the letter of intent to merge signed?

The letter of intent was signed on May 9, 2022.

What are the expected benefits of the WPKS and GMG merger?

The merger is expected to improve product authenticity, consumer sentiment analysis, and overall shopping experience.

How will IBM contribute to the WPKS and GMG partnership?

IBM will serve as the blockchain engine, enhancing authentication and data experience.