World Poker Store Inc. signs definitive agreement to merge with Genuine Marketing Group Inc.

Rhea-AI Summary

On May 7, 2022, World Poker Store Inc. (OTC: WPKS) signed a definitive merger agreement with Genuine Marketing Group Inc. (GMG), a marketing firm utilizing IBM blockchain technology for product authentication. The merger aims to leverage GMG's ZPtag app, addressing the projected $3 trillion issue of counterfeit goods in 2022. This partnership positions WPKS to enhance consumer engagement and build brand trust through innovative marketing solutions.

Positive

• Merger with Genuine Marketing Group Inc. to enhance market position.
• Use of IBM blockchain technology for product authentication increases credibility.
• Addressing a major market issue of counterfeiting valued at over $3 trillion.

Negative

• None.

MINNEAPOLIS , June 7, 2022 /PRNewswire/ -- World Poker Store Inc. (OTC: WPKS) on May 7^th 2022, signed a definitive agreement and submitted for shareholder approval a merger with Genuine Marketing Group Inc.

Genuine Marketing Group Inc. or GMG is a retail and consumer focused marketing company that creates brand affinity and builds consumer confidence through its proprietary authentication system, ZPtag. Combining the user-friendly engagement of a smartphone app with the smart contracts of the IBM blockchain, GMG seamlessly integrates brand marketing and measuring consumer sentiment into the everyday consumer shopping experience.

As GMG's app development and technology partner, IBM not only serves as the blockchain engine, but also as an integral part of the data-rich user experience. IBM blockchain is utilized to authenticate products while tracking and recording the product journey from origin to shopping cart. This allows for real-time customer engagement and product authentication direct from the shopping aisle.

According to OECD data as published in a NC State University SCRC article by Robert Handfield Ph.D., the value of counterfeit and pirated goods is projected to exceed $3 Trillion in 2022. GMG's ZPtag app intends to address this issue.

More information about Genuine Marketing Group Inc. can be found at https://genuinemarketinggroup.com/

Contact: Greg Needham
Email: greg@theworldpokerstore.com

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

View original content to download multimedia:https://www.prnewswire.com/news-releases/world-poker-store-inc-signs-definitive-agreement-to-merge-with-genuine-marketing-group-inc-301563345.html

SOURCE The World Poker Store Inc.

FAQ

What is the significance of the merger between WPKS and GMG?

The merger aims to enhance brand engagement and tackle the $3 trillion counterfeit goods market.

When was the merger agreement between WPKS and GMG signed?

The merger agreement was signed on May 7, 2022.

How does GMG's ZPtag app work?

ZPtag integrates a smartphone app with IBM blockchain to authenticate products and engage consumers.

How could this merger impact WPKS shareholders?

The merger is expected to improve market position and create potential growth opportunities.