Metro One's Mobile Commerce Brand, Shelfy.io Signs Service Agreement with Israeli Convenience Store Chain, HaMakolet

Rhea-AI Summary

Metro One Telecommunications (OTC PINK:WOWI) announced a partnership with HaMakolet, a leading convenience store chain in Israel, through its subsidiary Stratford Ltd. This collaboration aims to enhance mobile commerce solutions for HaMakolet, leveraging Shelfy.io's platform to improve customer engagement and sales. HaMakolet operates 9 stores, focusing on convenience and rapid service. The partnership aligns with a growing trend towards personalized shopping experiences, especially post-COVID-19, and will feature Shelfy's digital marketing tools to influence shopping behavior in real-time.

Positive

• Partnership with HaMakolet increases market presence in Israel.
• Utilization of Shelfy.io's platform is expected to boost customer engagement and sales.
• Launch of a next-generation SaaS solution in early Q2 2022 with integration to major e-commerce platforms.

Negative

• None.

SHERIDAN, WY / ACCESSWIRE / December 7, 2021 / Metro One Telecommunications, Inc. (OTC PINK:WOWI) ("Metro One") today announced that its wholly-owned Israeli subsidiary, Stratford Ltd ("Shelfy" or "Shelfy.io") has signed HaMakolet, Israel's "next generation neighborhood convenience store", as its newest customer.

Shelfy is changing the way retailers integrate mobile commerce solutions into their business alongside forward-thinking retailers such as HaMakolet. With 9 stores in neighborhoods across northern Israel, HaMakolet caters to customers who value convenience and want to buy fresh groceries in a hurry, providing customers with a frictionless mobile shopping experience. Utilizing a combination of mobile technology and patented user interfaces, Shelfy's mobile commerce ("mCommerce") platform allows retailers like HaMakolet to quickly and easily bring their business online and significantly increase customer engagement, cart size, and lifetime value.Bianca Meger, CEO of Metro One said: "We are thrilled that HaMakolet has chosen our mobile commerce platform as their solution. Now they can focus on growing their core business while we handle the technical side effortlessly."

According to McKinsey's Next in Personalization 2021 survey, 71% of U.S. consumers now demand personalized content, in part due to new buying habits resulting from the COVID-19 outbreak: "Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar. Three-quarters of consumers switched to a new store, product, or buying method during the pandemic."[1] COVID-19 has also increased the need for smaller store formats with fewer customers, which has greatly benefited Hamakolet. [2]

Rom Brookner, owner of HaMakolet, commented: "We are all about convenience and not having customers wait in line. Shelfy's platform is, therefore, the most logical next step for our digitally savvy clientele." HaMakolet plans to expand its chain via a franchise model and intends the newly implemented mobile app to become one of its most significant sales channels in the near future.

Rom's partner and co-owner Yaniv Ben Eli, said "the clincher was Shelfy's digital marketing suite, which allows the brand to inform and influence shoppers in real-time as they make a decision." Believed to be more valuable than in-store advertising, the digital marketing suite serves as a powerful digital tool for customer engagement and enables smart and personalized cross-selling.

The mCommerce platform is powered by Metro One's Israeli subsidiary, Shelfy.io. Shelfy.io's newly developed next-generation SaaS solution is expected to launch in early Q2 2022 with direct integration to Shopify, WooCommerce and Magento. For more information, visit www.shelfy.io.

About Metro One Telecommunications, Inc. OTCMarkets: WOWI

Metro One is the parent company of Stratford Ltd (www.shelfy.io), a next-gen, instant mobile commerce platform enhanced with a proprietary digital advertising media suite tool. The platform enables online and offline retailers to rapidly leverage existing customer data for an interactive shopping experience - without coding. Shelfy's mobile commerce product suite includes an mCommerce Platform, mCommerce Enterprise Platform, Digital Media Suite and fully comprehensive Instore Engagement Suite. Shelfy empowers businesses to grow their customer retention, engagement, and their revenues, with minimum hassle.

About HaMakolet convenience stores

HaMakolet was founded by a group of friends with good childhood memories of the local convenience store, "The Makolet". The chain is built based on the principles of a modern, clean store with variety of products, personal service and fair prices. Buy fresh when you need it and only what you need.
https://www.hamakolet.net/.

[1] https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying
[2] https://www.economist.com/business/2020/10/15/convenience-stores-may-benefit-from-covid-19-if-they-adapt

Contact information:
Bianca Meger
30 North Gould Street
Suite 2990
Sheridan, WY 82801
Office:307-683-0855
Cell: +972 54 220 1294
Email: bianca@metro1telecomm.com

SOURCE: Metro One Telecommunications, Inc.

View source version on accesswire.com:
https://www.accesswire.com/676159/Metro-Ones-Mobile-Commerce-Brand-Shelfyio-Signs-Service-Agreement-with-Israeli-Convenience-Store-Chain-HaMakolet

FAQ

What is the significance of the partnership between WOWI and HaMakolet?

The partnership enhances mobile commerce capabilities for HaMakolet, enabling better customer engagement and potentially increasing sales.

When will Shelfy's next-generation SaaS solution launch?

The launch is planned for early Q2 2022.

How many stores does HaMakolet operate?

HaMakolet operates 9 convenience stores across northern Israel.

What technology does Shelfy.io provide?

Shelfy.io offers a mobile commerce platform that allows retailers to engage customers effectively and streamline online sales.

What is the ticker symbol for Metro One Telecommunications?

The ticker symbol for Metro One Telecommunications is WOWI.