WOW! Reaches 100,000 Homes Passed Market Expansion Milestone; On Track to Reaching Goal of Adding 400,000 Additional Homes to its Footprint

Rhea-AI Summary

WOW! Internet, TV & Phone (NYSE: WOW) has achieved a significant milestone in its market expansion strategy, reaching over 100,000 additional homes passed, including more than 80,000 fiber-to-the-home passings in Greenfield markets and DOCSIS 4.0-ready advanced HFC passings.

The expansion spans across four states, with activated customers in:

• Michigan (Livingston, Genesee, and Oakland counties)
• Alabama (Houston and Henry counties)
• South Carolina (Greenville County)
• Florida (Hernando, Orange, and Seminole counties)

The company is progressing toward its goal of passing 400,000 homes in new communities. WOW! offers simplified all-in pricing with no annual contracts, no data caps, and the option to lock in Internet prices through their Price Lock Promise program. Services include fiber network connectivity, WOW! mobile powered by Reach, business internet solutions, and YouTube TV bundling options.

Positive

• Achieved 100,000+ homes passed milestone, including 80,000+ fiber-to-the-home passings
• On track to reach 400,000 homes passed target
• Geographic expansion across four states indicates strong growth trajectory
• Offering DOCSIS 4.0-ready advanced HFC infrastructure demonstrates technological advancement

Negative

• None.

Insights

Telecommunications Infrastructure Analyst

WOW!'s achievement of passing 100,000 additional homes marks 25% completion of their previously announced 400,000-home expansion strategy from 2022. The milestone demonstrates tangible execution against their strategic roadmap, with particular significance in their 80,000+ fiber-to-the-home deployments across Greenfield markets.

The company's balanced approach to network expansion is noteworthy - deploying both fiber-to-the-home technology in new markets while also implementing DOCSIS 4.0-ready HFC infrastructure. This dual-technology strategy allows WOW! to optimize capital deployment while still delivering competitive speeds across their footprint.

Their geographic diversification across four states (Michigan, Alabama, South Carolina, and Florida) reduces regional economic risk exposure. The focus on both Greenfield markets (entirely new service areas) and Edge-out expansions (adjacent to existing territories) represents a calibrated growth approach that leverages their operational capabilities while gradually extending their footprint.

The company's service offering in these new markets emphasizes simplicity with all-in pricing, no annual contracts, and no data caps - features that typically drive initial market penetration. The Price Lock Promise option addresses a common consumer pain point in the broadband industry, potentially improving customer acquisition in competitive areas.

This milestone represents a positive operational indicator for WOW!'s long-term growth strategy, though it's important to note that broadband infrastructure investments typically have extended payback periods, with consumer adoption rates in new markets building gradually over time.

Broadband provider continues momentum with ongoing expansion of state-of-the-art fiber network across four states

ENGLEWOOD, Colo., March 25, 2025 /PRNewswire/ -- WOW! Internet, TV & Phone (NYSE: WOW), a leading broadband services provider, today announced it has reached over 100,000 additional homes passed, including more than 80,000 fiber-to-the-home passings in its Greenfield markets and DOCSIS 4.0-ready advanced HFC passings. This milestone is a result of its Greenfield and Edge-out market expansion efforts and marks significant progress toward passing 400,000 homes in new communities in the coming years. 

As part of its ongoing expansion strategy, WOW! has significantly grown its presence in its Greenfield markets, areas where its services were previously not available, and Edge-outs, which extend service into communities adjacent to existing WOW! markets. The company has activated customers across Livingston, Genesee, and Oakland counties in Michigan; Houston and Henry counties in Alabama; Greenville County in South Carolina; and Hernando, Orange, and Seminole counties in Florida.

"Since announcing our market expansion plans in 2022, we've made significant strides in bringing WOW!'s fast and reliable services to more communities," said Teresa Elder, CEO of WOW!. "With strong momentum in both Greenfield and Edge-out markets, we remain focused on delivering the best broadband options, outstanding customer service and clear value to our customers. As a dedicated and trusted community partner, we look forward to reaching even more homes and businesses over the coming months."

Residents and businesses in WOW!'s growing Greenfield and Edge-out markets can experience its fiber network with simplified, all-in pricing which includes reliable, fast Internet speeds and all necessary Wi-Fi equipment to get started, along with no annual contracts and no data caps at one easy-to-understand price. Customers also have the option to lock in their Internet price for a low monthly fee with WOW!'s Price Lock Promise. 

Consumers can also benefit from a broad suite of offerings, including WOW! mobile powered by Reach, comprehensive business internet solutions, and bundling options with YouTube TV, one of the most popular and robust live TV services.

For more information on WOW! and to find out if its services are available in your area, please visit www.wowway.com.

About WOW! Internet, TV & Phone 
WOW! is one of the nation's leading broadband providers, with an efficient and high-performing network that passes nearly 2 million residential, business and wholesale consumers. WOW! provides services in 19 markets, primarily in the Midwest and Southeast, including Michigan, Alabama, Tennessee, South Carolina, Georgia and Florida, including the new all-fiber networks in Central Florida, Hernando County, Florida and Greenville County, South Carolina. With an expansive portfolio of advanced services, including high-speed Internet services, cable TV, home phone, mobile phone, business data, voice, and cloud services, the company is dedicated to providing outstanding service at affordable prices. WOW! also serves as a leader in exceptional human resources practices, having been recognized 11 times by the National Association for Business Resources as a Best & Brightest Company to Work For in the Nation, winning the award for the last seven consecutive years and making the 2024 Top 101 National Winners list. Visit wowway.com for more information.

 

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SOURCE WideOpenWest, Inc.

FAQ

How many homes has WOW! (NYSE: WOW) passed in its market expansion?

WOW! has passed over 100,000 additional homes, including more than 80,000 fiber-to-the-home passings in Greenfield markets and DOCSIS 4.0-ready advanced HFC passings.

What is WOW!'s total home passing target in their expansion plan?

WOW! aims to pass 400,000 homes in new communities in the coming years.

Which states are included in WOW!'s current market expansion?

WOW!'s expansion covers Michigan, Alabama, South Carolina, and Florida across multiple counties.

What are the key features of WOW!'s internet service offering?

WOW! offers all-in pricing with no annual contracts, no data caps, Price Lock Promise program, and bundling options with YouTube TV.