Watch, Shop and Swoon with Walmart’s First Fully Shoppable Series

Rhea-AI Summary

Walmart introduces 'Add to Heart' - a 23-part shoppable series to provide holiday gifting inspiration through RomComs, featuring over 330 products sourced from Walmart and accessible on TikTok, Roku, and YouTube. The series aims to capitalize on the trend of Americans making purchases via social media and their love for watching holiday movies.

The 23-part series, “Add to Heart”, will get customers into the holiday spirit, while delivering gifting inspiration

BENTONVILLE, Ark.--(BUSINESS WIRE)-- Walmart is bringing together two favorite traditions this holiday season: shopping and watching RomComs. The retailer is launching “Add to Heart” – a new opportunity for customers to find holiday gifting inspiration while tuning in to the 23-part shoppable series … a RomCommerce of sorts. “Add to Heart” is a first-of-its-kind shoppable commercial series featuring items at the top of holiday wish lists, making it seamless for customers to watch, shop and swoon with each scene.

“Add to Heart”, will get customers into the holiday spirit, while delivering gifting inspiration. (Graphic: Business Wire)

Nearly 60 percent of Americans say they are looking to make a purchase via social media this year¹. Pair that with the fact that Americans rank watching holiday movies over decorating the tree and baking cookies as one of their favorite holiday traditions², Walmart found an opportunity to create a connection. The shoppable series will be released on TikTok, Roku and YouTube starting on Dec. 2, with the remainder dropping Dec. 5 and Dec. 8.

“The holidays are such a special season. We know gifting and curling up to watch a favorite Christmas movie are part of so many families’ traditions. So, what better time to launch an innovative, first-of-its-kind shoppable series,” said William White, chief marketing officer, Walmart U.S. “‘Add to Heart’ is a fun, unique way for our customers to be entertained while shopping for the great deals on top brands that they expect from Walmart. We hope they enjoy it and the amazing gifts they order throughout.”

Customers can watch “Add to Heart” on TikTok, Roku and YouTube as well as on Walmart’s owned social channels. From furniture and holiday décor to fashion from the entire cast, almost everything in “Add to Heart” was sourced from Walmart and customers will have the opportunity to shop over 330 products across the experience. This is TikTok’s first fully shoppable holiday series. With TikTok’s Video Shopping Ads, and Roku’s “Ok to Text” feature, customers will be able to shop from wherever they are, at home or on the go. Roku users can access the series through Walmart’s first shoppable branded entertainment playlist and a marquee ad on the Roku home screen.

The shoppable series follows New York designer Jessica as she returns to her hometown for the holidays. After losing her luggage on her travels, she visits her local Walmart, where she bumps into an old flame Javi. Between the town festivities, decorating, and shopping, they start to rekindle their spark. How will it end? What will you shop? Tune in to find out how the story unfolds.

Shoppable commercial content like “Add to Heart” is another example of how Walmart is innovating to shorten the distance from gifting inspiration to purchase, including recent pilots with NBCU and Roku, TikTok and more.

To find out more about and to shop the collections from the series, visit https://www.walmart.com/AddToHeart.

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¹ Nearly half of US consumers say they have made a purchase through social media
² Survey: Watching Holiday Movies Ranks Higher Than Decorating Tree as Holiday Tradition

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart/.

For more information, please contact Walmart Media Relations at https://corporate.walmart.com/news/contact-media-relations.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231128786734/en/

Molly Blakeman

molly.blakeman@walmart.com

Source: Walmart Inc.

FAQ

What is Walmart's new holiday series called?

Walmart's new holiday series is called 'Add to Heart'.

How many parts does the 'Add to Heart' series have?

The 'Add to Heart' series consists of 23 parts.

Where can customers watch 'Add to Heart'?

Customers can watch 'Add to Heart' on TikTok, Roku, YouTube, and Walmart's owned social channels.

How many products can customers shop from the 'Add to Heart' series?

Customers can shop over 330 products from the 'Add to Heart' series.

What is the main goal of the 'Add to Heart' series?

The main goal of the 'Add to Heart' series is to provide holiday gifting inspiration through RomComs and capitalize on the trend of Americans making purchases via social media.

Who is the chief marketing officer of Walmart U.S.?

The chief marketing officer of Walmart U.S. is William White.