Sam’s Club Brings Sampling Back to Clubs Nationwide
Sam's Club has re-launched its Taste & Tips sampling program, allowing members to sample food and review products during their visits. Initially available on weekends with safety measures, this program returns after being paused due to COVID-19 concerns. Sam's Club aims to enhance the shopping experience, as indicated by Chief Merchandising Officer Megan Crozier, highlighting an evolution in member preferences. The club will also feature a Member’s Mark Summer Eats Food Truck, touring central U.S. states, and will test new sampling approaches, including mobile events in-store.
- Reintroduction of the Taste & Tips sampling program enhances member experience.
- Member’s Mark Summer Eats Food Truck promotes private brand engagement.
- New sampling methods may increase in-club sales and member satisfaction.
- None.
Sam’s Club today announced the return of its sampling and demo program, Taste & Tips. Officially re-launching this week, Taste & Tips allows members to sample food and review products when they visit the club. Initially, Taste & Tips will take place on the weekends and in limited quantities, using new safety measures, such as sealed samples.
Sam’s Club’s sampling program has been an attraction in clubs for more than 35 years, but it was paused last March out of concern for the health and safety of members and associates during COVID-19.
“Over the past year, our members’ shopping behaviors have evolved,” said Megan Crozier, Chief Merchandising Officer, Sam’s Club. “Today, more than ever, members want to do more than just shop when they come to our clubs – they want to have an experience. In addition to the return of Taste & Tips, we’ve planned new, immersive sampling experiences that add even more excitement to our clubs.”
One such experience is the first-ever Member’s Mark Summer Eats Food Truck. It will tour the central United States this summer, giving members a chance to experience the quality of Sam’s Club’s private brand, Member’s Mark. The event will take sampling out of the club and into the parking lot with a food truck serving up hearty helpings of popular Member’s Mark foods, like Member's Mark Angus Beef Cheeseburgers, Member’s Mark Baked Beans with Brisket and Member’s Mark Double Dipped Mini Ice Cream Bars.
Additionally, Sam’s Club is testing new ways to sample items, such as roaming events that bring sampling directly to members as they checkout, visit the member services desk or use Sam’s Club Curbside Pickup.
Sampling is available at all of Sam’s Club’s nearly 600 clubs in the United States. To find a location, visit www.SamsClub.com.
About Sam’s Club
Sam's Club®, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 39th year, Sam's Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member's Mark items, in addition to market leading technologies and services like Scan & Go, Curbside Pickup and home delivery service in select markets. To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com, and interact with Sam's Club on Twitter, Facebook, TikTok and Instagram.
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