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Calling All Entrepreneurs! Apply Now for Walmart’s Annual Open Call for Products Made, Grown or Assembled in the U.S.

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The application process for Walmart's eighth annual Open Call is now open, inviting entrepreneurs to pitch products made in the U.S. for a chance to meet with buyers on June 30, 2021. The deadline to apply is April 30. This event aligns with Walmart's commitment to spend an additional $350 billion on U.S.-made products, potentially creating over 750,000 jobs. Participants can secure opportunities ranging from local market promotions to distribution across thousands of stores and online.

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  • Walmart's commitment to spend an additional $350 billion on U.S. products may create over 750,000 new jobs.
  • Open Call offers small businesses an opportunity for significant exposure and distribution.
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  • None.

The application process for Walmart’s eighth annual Open Call is now open, and the company invites entrepreneurs dreaming of landing their products on Walmart shelves and online to apply for the opportunity to meet with Walmart buyers on June 30, 2021, via virtual pitch meetings.

The deadline to apply for participation in this year’s Open Call for products made, grown or assembled in the United States is April 30. The application and additional information about the event are available via this link.

On March 3, Walmart announced a new commitment to spend an additional $350 billion on items made, grown, or assembled in the United States. It’s estimated that this spend will support more than 750,000 new American jobs. Walmart’s Open Call is one way in which the company supports this commitment.

The June 30 virtual event will include similar programming to last year. In addition to one-on-one pitch meetings with Walmart merchants, participants will have an opportunity to hear directly from Walmart executives at the hour-long kickoff of the event. Smaller breakout sessions will be available throughout the day where suppliers can learn more on valuable topics and about resources available to them.

“Open Call is like watching the American Dream play out in real time,” said Laura Phillips, Walmart senior vice president for Global Sourcing & US Manufacturing. “You see on full display the spirit and energy of new ideas and the hope of what could be – founded on creativity, hard work, and self-belief. It’s inspiring. Walmart’s announcement earlier this month to spend an additional $350 billion on products made, grown or assembled in America makes Open Call even more exciting and important. We know how much this opportunity means to small businesses, and we can’t wait to see the new product submissions from potential new suppliers.”

This year’s Open Call attendees could secure opportunities that range from promoting products in a handful of stores in local markets to supplying products to hundreds, even thousands, of Walmart stores, Sam’s Clubs and online.

“Walmart makes it easy – they really do,” Henry Johnson, who owns Le’Host Hair & Wigs with his wife, Haith, said about their experience at Walmart’s 2020 Open Call. “They sent us a video that they send to everyone who’s going to present to buyers and said, ‘This is what we’re looking for.’ … We found out what was important to Walmart as a company, in the community. What’s important to Walmart is their customers. To us, our customers are No. 1. So, when we saw that was the mindset of Walmart, we knew it was a good marriage.”

Earlier this year, Walmart began expanding Le’Host products into some 300 stores across the Southwest and Southeast regions of the United States.

Apply for Open Call today by visiting Walmart-jump.com. And you can join the conversation on your social media channels by using #WalmartOpenCall.

About Walmart

Walmart Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 220 million customers and members visit approximately 10,500 stores and clubs under 48 banners in 24 countries and eCommerce websites. With fiscal year 2021 revenue of $559 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmart.

FAQ

What is Walmart's Open Call event for 2021?

Walmart's Open Call is an opportunity for entrepreneurs to pitch their products made in the U.S. to Walmart buyers, scheduled for June 30, 2021.

What is the deadline to apply for Walmart's Open Call 2021?

The deadline to apply for participation in Walmart's Open Call is April 30, 2021.

How much is Walmart committing to U.S. products?

Walmart is committing an additional $350 billion to spend on products made, grown, or assembled in the United States.

What opportunities can participants secure at the Open Call?

Participants may secure opportunities ranging from promotions in local markets to supplying products to thousands of Walmart stores and online.

What year is Walmart's eighth annual Open Call scheduled?

Walmart's eighth annual Open Call is scheduled for June 30, 2021.

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