Westlake Royal Building Products™ Introduces New Colors Offerings for Newpoint™ Concrete Roof Tile
Westlake Royal Building Products (NYSE:WLK) has announced an expansion of its Newpoint™ Concrete Roof Tile brand with seven new color offerings and extensions of two existing colors. The new colors - Ashen Cove, Auburn Ridge, Earthen Shadow, Olive Bark, Platinum Peak, Tree Bark Blend, and Urban Driftwood - are inspired by natural elements and will be available across select profiles in Northern and Southern California, Arizona, and Nevada markets.
The expansion includes extending existing Cherrywood and Apple Bark colors to additional profiles in Arizona and Nevada. The new colors will be available across various profiles including Saxony Slate, Saxony Shake, Barcelona, Villa, and Mission S, with specific availability varying by region.
Westlake Royal Building Products (NYSE:WLK) ha annunciato un'espansione del suo marchio Newpoint™ Concrete Roof Tile con sette nuove opzioni di colore e l'estensione di due colori esistenti. I nuovi colori - Ashen Cove, Auburn Ridge, Earthen Shadow, Olive Bark, Platinum Peak, Tree Bark Blend e Urban Driftwood - sono ispirati agli elementi naturali e saranno disponibili in alcuni profili selezionati nei mercati della California settentrionale e meridionale, Arizona e Nevada.
L'espansione include l'estensione dei colori Cherrywood e Apple Bark a profili aggiuntivi in Arizona e Nevada. I nuovi colori saranno disponibili in vari profili tra cui Saxony Slate, Saxony Shake, Barcelona, Villa e Mission S, con disponibilità specifica che varia a seconda della regione.
Westlake Royal Building Products (NYSE:WLK) ha anunciado una expansión de su marca Newpoint™ Concrete Roof Tile con siete nuevas opciones de color y extensiones de dos colores existentes. Los nuevos colores - Ashen Cove, Auburn Ridge, Earthen Shadow, Olive Bark, Platinum Peak, Tree Bark Blend y Urban Driftwood - están inspirados en elementos naturales y estarán disponibles en perfiles seleccionados en los mercados del norte y sur de California, Arizona y Nevada.
La expansión incluye la extensión de los colores Cherrywood y Apple Bark a perfiles adicionales en Arizona y Nevada. Los nuevos colores estarán disponibles en varios perfiles, incluyendo Saxony Slate, Saxony Shake, Barcelona, Villa y Mission S, con disponibilidad específica que varía según la región.
Westlake Royal Building Products (NYSE:WLK)는 Newpoint™ Concrete Roof Tile 브랜드의 확장을 발표했습니다. 이번 확장에는 일곱 가지 새로운 색상과 두 가지 기존 색상의 연장이 포함됩니다. 새로운 색상인 Ashen Cove, Auburn Ridge, Earthen Shadow, Olive Bark, Platinum Peak, Tree Bark Blend, Urban Driftwood는 자연 요소에서 영감을 받았으며, 캘리포니아 북부 및 남부, 애리조나, 네바다 시장의 특정 프로필에서 사용할 수 있습니다.
확장에는 애리조나와 네바다의 추가 프로필에 Cherrywood와 Apple Bark 색상의 연장이 포함됩니다. 새로운 색상은 Saxony Slate, Saxony Shake, Barcelona, Villa, Mission S 등 다양한 프로필에서 제공되며, 특정 지역에 따라 가용성이 다릅니다.
Westlake Royal Building Products (NYSE:WLK) a annoncé une expansion de sa marque Newpoint™ Concrete Roof Tile avec sept nouvelles options de couleur et des extensions de deux couleurs existantes. Les nouvelles couleurs - Ashen Cove, Auburn Ridge, Earthen Shadow, Olive Bark, Platinum Peak, Tree Bark Blend et Urban Driftwood - s'inspirent des éléments naturels et seront disponibles dans certains profils sélectionnés sur les marchés du nord et du sud de la Californie, en Arizona et au Nevada.
L'expansion comprend l'extension des couleurs Cherrywood et Apple Bark à des profils supplémentaires en Arizona et au Nevada. Les nouvelles couleurs seront disponibles dans divers profils, y compris Saxony Slate, Saxony Shake, Barcelona, Villa et Mission S, avec une disponibilité spécifique variant selon la région.
Westlake Royal Building Products (NYSE:WLK) hat eine Erweiterung seiner Newpoint™ Concrete Roof Tile Marke mit sieben neuen Farbangeboten und Erweiterungen von zwei bestehenden Farben angekündigt. Die neuen Farben - Ashen Cove, Auburn Ridge, Earthen Shadow, Olive Bark, Platinum Peak, Tree Bark Blend und Urban Driftwood - sind von natürlichen Elementen inspiriert und werden in ausgewählten Profilen in den Märkten Nord- und Südkalifornien, Arizona und Nevada erhältlich sein.
Die Erweiterung umfasst die Ausweitung der bestehenden Farben Cherrywood und Apple Bark auf zusätzliche Profile in Arizona und Nevada. Die neuen Farben werden in verschiedenen Profilen erhältlich sein, einschließlich Saxony Slate, Saxony Shake, Barcelona, Villa und Mission S, wobei die spezifische Verfügbarkeit je nach Region variiert.
- Product line expansion with seven new colors and two color extensions
- Geographic market expansion across multiple US regions
- Diversification of product offerings through multiple profile options
- None.
"These curated additions mirror our commitment to meeting evolving design trends while maintaining the aesthetic appeal that Newpoint Concrete Roof Tile is known for," said Eric Miller, vice president of sales, Westlake Royal Building Products’ stone and roofing solutions brands. "Each color has been carefully developed to provide architects, builders and homeowners with versatile design options.”
The new colors feature sophisticated blends inspired by natural elements:
- Ashen Cove: Merges warm earth tones with gray and terracotta hues
- Auburn Ridge: Brings together the warm earthy tones of orange and brown
- Earthen Shadow: Offers a sophisticated grey, brown blend infused with eye-catching orange streaks
- Olive Bark: Mixes earthy brown with verdant green for a naturally grounded aesthetic
- Platinum Peak: A serene light grey blend designed to provide a clean and contemporary look
- Tree Bark Blend: Captures the rich, layered hues found in natural bark
- Urban Driftwood: Combines muted grays, subtle browns and hints of faded green
- Existing Cherrywood and Apple Bark now have expanded profile offerings
The new colors will be available in Northern and
-
Northern and
Southern California markets will offer Earthen Shadow, Platinum Peak, Tree Bark Blend and Urban Driftwood across select profiles including Saxony Slate, Saxony Shake,Barcelona and Villa. -
The
Arizona andNevada markets will feature Auburn Ridge, Ashen Cove and Olive Bark along with the expanded offerings of existing Cherrywood and Apple Bark in Saxony Slate, Saxony Shake,Barcelona and Mission S profiles with profile availability varying by specific color and region.
Learn more about Newpoint Concrete here. Explore the extensive range of concrete, composite, clay, steel, and component roofing options available through Westlake Royal Roofing Solutions.
About Newpoint™ Concrete Tile Roofing
Newpoint™ Concrete Roof Tile adds long-lasting beauty, durability, and energy efficiency to any home. Designed to withstand harsh climate conditions, these low-maintenance tiles are available in a wide range of profiles, colors, blends, and textures—from traditional Spanish barrel tiles to low-profile shake and slate options—to complement diverse architectural styles. With advanced manufacturing processes that prioritize sustainability, Newpoint tiles feature energy-saving Cool Roof colors and a low carbon footprint. Backed by a Limited Lifetime, Fully Transferable, Non-Prorated Concrete Product Warranty, Newpoint Concrete Roof Tile is a durable investment in both style and performance. Newpoint is a brand of Westlake Royal Building Products™.
About Westlake Royal Building Products
Westlake Royal Building Products
For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250219038195/en/
Greg Snowman
gsnowman@westlake.com
Source: Westlake Royal Building Products
FAQ
What new colors did Westlake (WLK) add to its Newpoint Concrete Roof Tile line?
Which markets will receive Westlake's (WLK) new Newpoint roof tile colors?
What profiles are available for Westlake's (WLK) new Newpoint roof tiles?
Which existing Westlake (WLK) Newpoint colors received expanded profile offerings?
