Westlake Royal Building Products™ Brings On-Trend Roofing Colors and Cutting-Edge Solutions to the 2025 International Roofing Expo
Westlake Royal Building Products (NYSE:WLK) announces its participation at the 2025 International Roofing Expo in San Antonio, showcasing expanded product lines and innovations. The company introduces new colors to their DaVinci Roofscapes collection, including Rock Ridge and Aurora for Single-Width Slate's Nature Crafted Collection. The Newpoint Concrete Roof Tile line expands with regional-specific colors: four new options for California and three for Arizona/Nevada markets.
The exhibition will feature interactive demonstrations of digital tools, including the Ingage presentation system and Roofle lead generation tool. The company will also celebrate excellence through the 2024 DaVinci Masterpiece Contractor Project of the Year Awards, recognizing five residential and one commercial project.
Westlake Royal Building Products (NYSE:WLK) annuncia la sua partecipazione all'International Roofing Expo 2025 a San Antonio, presentando linee di prodotti ampliate e innovazioni. L'azienda introduce nuovi colori nella sua collezione DaVinci Roofscapes, tra cui Rock Ridge e Aurora per la Nature Crafted Collection in ardesia a larghezza singola. La linea di Newpoint Concrete Roof Tile si amplia con colori specifici per le regioni: quattro nuove opzioni per la California e tre per i mercati di Arizona/Nevada.
La fiera includerà dimostrazioni interattive di strumenti digitali, tra cui il sistema di presentazione Ingage e lo strumento di generazione lead Roofle. L'azienda celebrerà anche l'eccellenza tramite i premi 2024 DaVinci Masterpiece Contractor Project of the Year, riconoscendo cinque progetti residenziali e uno commerciale.
Westlake Royal Building Products (NYSE:WLK) anuncia su participación en la Expo Internacional de Techado 2025 en San Antonio, presentando líneas de productos ampliadas e innovaciones. La empresa introduce nuevos colores en su colección DaVinci Roofscapes, incluidos Rock Ridge y Aurora para la Colección Nature Crafted de pizarra de ancho simple. La línea de Newpoint Concrete Roof Tile se expande con colores específicos para cada región: cuatro nuevas opciones para California y tres para los mercados de Arizona/Nevada.
La exposición contará con demostraciones interactivas de herramientas digitales, incluido el sistema de presentación Ingage y la herramienta de generación de leads Roofle. La empresa también celebrará la excelencia a través de los premios 2024 DaVinci Masterpiece Contractor Project of the Year, reconociendo cinco proyectos residenciales y uno comercial.
Westlake Royal Building Products (NYSE:WLK)는 샌안토니오에서 열리는 2025 국제 지붕 박람회에 참가하여 확장된 제품 라인 및 혁신을 선보입니다. 회사는 단일 너비 슬레이트의 Nature Crafted Collection에 Rock Ridge와 Aurora를 포함한 새로운 색상을 도입합니다. Newpoint Concrete Roof Tile 라인은 지역별 색상으로 확장되며, 캘리포니아를 위한 네 가지 새로운 옵션과 애리조나/네바다 시장을 위한 세 가지가 추가됩니다.
전시회에서는 Ingage 프레젠테이션 시스템과 Roofle 리드 생성 도구를 포함한 디지털 도구의 인터랙티브 데모가 제공됩니다. 회사는 또한 2024 DaVinci Masterpiece Contractor Project of the Year 시상을 통해 다섯 개의 주거용 프로젝트와 하나의 상업 프로젝트를 인정하며 우수성을 축하합니다.
Westlake Royal Building Products (NYSE:WLK) annonce sa participation à la 2025 International Roofing Expo à San Antonio, présentant ses lignes de produits élargies et ses innovations. L'entreprise introduit de nouvelles couleurs dans sa collection DaVinci Roofscapes, y compris Rock Ridge et Aurora pour la Nature Crafted Collection de bardeaux à largeur unique. La ligne de Newpoint Concrete Roof Tile s'élargit avec des couleurs spécifiques par région : quatre nouvelles options pour la Californie et trois pour les marchés d'Arizona/Nevada.
L'exposition comprendra des démonstrations interactives d'outils numériques, y compris le système de présentation Ingage et l'outil de génération de prospects Roofle. L'entreprise célébrera également l'excellence par le biais des 2024 DaVinci Masterpiece Contractor Project of the Year Awards, reconnaissant cinq projets résidentiels et un projet commercial.
Westlake Royal Building Products (NYSE:WLK) gibt seine Teilnahme an der 2025 International Roofing Expo in San Antonio bekannt, wo erweiterte Produktlinien und Innovationen präsentiert werden. Das Unternehmen führt neue Farben in seiner DaVinci Roofscapes-Kollektion ein, darunter Rock Ridge und Aurora für die Nature Crafted Collection von Schiefer in Einzelbreite. Die Newpoint Concrete Roof Tile-Linie wird mit regional spezifischen Farben erweitert: vier neue Optionen für Kalifornien und drei für die Märkte Arizona/Nevada.
Die Ausstellung wird interaktive Demonstrationen von digitalen Werkzeugen umfassen, darunter das Ingage-Präsentationssystem und das Roofle-Lead-Generierungstool. Außerdem wird das Unternehmen Exzellenz durch die 2024 DaVinci Masterpiece Contractor Project of the Year Awards feiern, bei denen fünf Wohnprojekte und ein kommerzielles Projekt ausgezeichnet werden.
- Introduction of new product colors expanding market offerings
- Regional market expansion with targeted product lines
- Recognition of successful projects through awards program
- Implementation of digital tools for contractor efficiency
- None.
Expanded DaVinci® Roofscapes and Newpoint™ Color Offerings, Contractor Recognition and Interactive Demos Take Center Stage
Westlake Royal Building Products will showcase its comprehensive roofing portfolio in booth 11101, including Newpoint Concrete Roof Tile, DaVinci Roofscapes, US Tile® Clay Roofing Products, Unified Steel™ Stone Coated Roofing and Westlake Royal™ Roofing Components.
"We're excited to return to the International Roofing Expo with an expanded offering of products and digital solutions that help contractors grow their businesses," said Eric Miller, vice president of sales, Westlake Royal Building Products’ stone and roofing solutions brands. "This year, we're particularly proud to showcase our new color additions to our Newpoint Concrete and DaVinci product lines, which provide contractors with even more design options to offer their customers."
NEW AND HOT PRODUCT HIGHLIGHTS
NEW! DaVinci Roofscapes Colors - Two new colors will be introduced to DaVinci Single-Width Slate’s Nature Crafted Collection: Rock Ridge and Aurora. Rock Ridge effortlessly blends dark gray and black hues to mirror the natural presence of iron sulfide, graphite and carbon found in
SNEAK PEEK! Expanded Newpoint Concrete Roof Tile Colors and Profiles - Get a sneak peek at the latest additions to the Newpoint Concrete Roof Tile lineup, designed to meet the diverse style preferences of regional markets. For Northern and
Westlake Royal will showcase its complete lineup of core roofing brands at its booth, highlighting the innovation and craftsmanship of each product line. This includes DaVinci Roofscapes, known for its composite shake and slate roofing products that combine the beauty of natural materials with enhanced durability; Newpoint Concrete Roof Tile, offering a durable concrete line celebrated for its superior strength and timeless aesthetic appeal; Unified Steel, a versatile and resilient steel roofing solution designed to meet a range of performance needs; US Tile Clay Roofing Products, a legacy line of sustainable and expertly crafted clay tile; and Westlake Royal Roofing Components, featuring essential accessories and enhancements that elevate the performance and longevity of roofing systems.
PROJECT OF THE YEAR RECOGNITION
DaVinci will celebrate industry excellence by showcasing the winners of the 2024 DaVinci Masterpiece Contractor Project of the Year Awards, which features five outstanding residential projects and one commercial project. Each project demonstrates excellence in craftsmanship, visual impact and the ability to transform properties through innovative roofing solutions.
The booth will feature several interactive elements designed to help contractors streamline their businesses:
- Live demonstrations of the Ingage digital presentation system
- Roofle lead generation tool demonstrations and consultations
- Tapco Tools® brake demonstrations will showcase the precision needed to create a high-quality, finished look for custom exterior trim
Attendees can visit Westlake Royal Building Products’ Roofing Solutions booth 11101 to learn more about its brands, visit Westlake Royal Roofing Solutions website or DaVinci Roofscapes.
About Westlake Royal Roofing LLC
Westlake Royal Roofing Solutions is a recognized, national leader in durable and sustainable clay, composite, concrete, and steel roof systems and components. The brands’ offerings include US Tile products, a legacy line of premium, stunning clay tile solutions manufactured to the highest standard of sustainability and craftsmanship; DaVinci Roofscapes, beautiful and durable composite slate and shake roofing tiles; Newpoint Concrete Tile Roofing, the enduring line of concrete tile known for its superior strength, Class A fire rating and long-lasting beauty; Unified Steel Stone Coated Roofing, the ultra-lightweight roofing system which benefits from the structural strength of steel; and Westlake Royal Roofing Components, a full line of integrated roof components designed to deliver a higher standard of roof installation and performance.
About Westlake Royal Building Products
Westlake Royal Building Products
For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250210648446/en/
Greg Snowman
gsnowman@westlake.com
*For Newpoint Concrete Roof Tile, US Tile Clay Roofing Products, Unified Steel Stone Coated Roofing and Westlake Royal Roofing Components
Wendy Bruch
wbruch@davinciroofscapes.com
*For DaVinci Roofscapes
Source: Westlake Royal Building Products
FAQ
What new colors is WLK adding to DaVinci Roofscapes in 2025?
What new Newpoint Concrete Roof Tile colors is WLK launching for California markets?
What digital tools will WLK showcase at the 2025 International Roofing Expo?
How many projects will WLK recognize in the 2024 DaVinci Masterpiece Contractor Awards?
