Westlake Royal Building Products™ Showcases DaVinci® Roofscapes Composite Products at 2023 International Builders’ Show (IBS)

Rhea-AI Summary

Westlake Royal Building Products showcased its DaVinci Roofscapes line at the 2023 International Builders’ Show, focusing on the newly launched Province Slate roofing product. This premium composite slate roofing offers durability and beauty, presenting an alternative to real slate and cedar options. The products emphasize easy installation and maintenance-free benefits, with a range of colors and styles available. A notable launch was the Immersive Experience, allowing users to explore various home designs and roofing options interactively. The DaVinci Color Visualizer tool was re-launched, enhancing customer engagement by allowing users to visualize roofing options on their homes.

Positive

• Launch of the Province Slate product could attract new customers.
• DaVinci products offer a maintenance-free and durable alternative to traditional roofing materials.
• The Immersive Experience and Color Visualizer tools enhance customer engagement and sales potential.

Negative

• None.

HOUSTON--(BUSINESS WIRE)-- Westlake Royal Building Products^™ USA Inc. showcases its DaVinci^® Roofscapes line of premium composite slate and shake roof tiles at the 2023 International Builders’ Show (IBS), Booth #C3819. Province^™ Slate, the new single-width slate product from DaVinci, will be a featured product in the Westlake Royal Roofing Solutions^™ section of the booth.

Crafted for long-term beauty and durability in even the most challenging weather conditions, DaVinci composite products offer builders and roofers alternatives to costly, hard-to-get real slate and cedar roofing products.

Product highlights at the booth include:

• DaVinci Province Slate – The single-width roofing features a 12-inch wide tile with a fixed 8-inch exposure. DaVinci Province Slate tiles evoke a historical nature with authentic natural slate appeal and non-repeating beauty. Each tile has an enhanced backside rib structure and self-aligning ledge for ease and speed of installation.
  

• DaVinci Multi-Width Slate – For the most authentic-looking slate roof, without the weight or maintenance hassles, DaVinci Multi-Width Slate is the answer. All DaVinci products are made of virgin resins, UV and thermal stabilizers, along with a highly-specialized fire retardant. These state-of-the-art tiles create enduring beauty on a home or commercial project.
  
  The 1/2-inch tiles are available in 12-, 10-, 9-, 7- and 6-inch widths and can be installed at 6-, 7-, 7 1/2-, and 8-inch exposures. Installation can be straight or staggered and, as with all DaVinci products, tiles arrive at the job site bundled and pre-sorted by color and size, eliminating sorting and guesswork by installers.
  

• DaVinci Single-Width Slate – Made of the same long-lasting materials as other DaVinci products, the DaVinci Single-Width Slate tiles are 12 inches wide with a 1/2-inch thickness. Modeled from actual slate for natural, non-repeating beauty, the tiles can be installed in straight or staggered positioning at 6-, 7-, 7 1/2-, and 8-inch exposure.
  

• DaVinci Select Shake – For the most realistic looking shake tiles imaginable, DaVinci Select Shakes capture the authentic look of real cedar. Taken from natural wood profiles, molds recreate 5/8-inch thick traditional shake profiles with 8- and 10-inch widths. 10-inch pieces have a simulated keyway, giving the look of 4- and 6-inch shakes to create a multi-width appearance. Available in eight natural colors. Unique tile design allows for fast installation.
  
  
• DaVinci Multi-Width Shake – Duplicating the profiles of real cedar, DaVinci Multi-Width Shake composite tiles have the advantages of color stability and resistance to fading, rotting, cracking and pests. The 5/8-inch thick tiles are available in 9-, 8-, 7-, 6-, and 4-inch widths to create a realistic, natural-looking cedar shake roof. Tiles can be installed at 9- or 10-inch exposure, showcasing the deep grooves and realistic grain patterns that combine to create dramatic shadows and visual richness. Select from nine distinct true-to-nature colors.
  
  Both DaVinci Select Shake and DaVinci Multi-Width Shake profiles come in the Nature Crafted Collection of nature-inspired colors, including Aged Cedar, Black Oak and Mossy Cedar. Each color reflects different progressive aging processes found on real shake shingles. The Nature Crafted Collection captures the look of a moment in time and retains it for decades.

Features and Benefits

Made of virgin resin, DaVinci tiles resist splitting, cracking, curling and fading. Each tile has been crafted to resist high winds, mold, algae, fungus and insects. Available in dozens of colors and color blends, the DaVinci composite tiles come with a Lifetime Limited Material Warranty.

All DaVinci composite products are Class A fire and Class 4 impact rated. They are certified to straight line winds up to 110 mph and high velocity hurricane winds up to 180 mph. DaVinci products are made to meet the code restrictions set forth by Miami-Dade County, FL NOA, HVHZ (TAS 125, up to 180 mph), CA Title 24, Texas Dept. of Insurance, WUI 4175 and CCMC14094-R.

Manufactured at Westlake Royal’s DaVinci Roofscapes facility in Kansas, the maintenance-free composite roofing tiles are made with color throughout each piece and require no painting. All composite tiles are recyclable and serve as an environmentally-friendly alternative to real wood shakes and natural slate tiles.

Launch of the Immersive Experience

DaVinci’s Province Slate and Select Shake products play a primary role in the launch of the Immersive Experience, an online 3D interactive program being introduced by Westlake Royal Building Products. The two premier composite roofing products are featured on six schemes of the Custom Home design.

The Immersive Experience invites participants to explore product, color and texture options for enhancing the exteriors of three unique homes. Contractors, builders, architects and homeowners can discover the boundless array of materials and expressive color palettes available from Westlake Royal Building Products as they explore the Custom Home, Mid-Range Home and Multi-Home Builder designs available within Immersive.

After an avatar introduction to the Custom Home, participants can interact and choose hotspots to learn about product details and color options. When selecting the Province Slate roofing option, European, Brownstone and Slate Black choices are shown on the roof. Another roofing alternative, Select Shake, showcases color palettes of Mountain, Tahoe and Black Oak on the roofs of the Custom Home design. A wide variety of products from other Western Royal Building Products companies can be selected to show the boundless options available for customizing exteriors.

DaVinci Color Visualizer

Another focus on color for DaVinci this year is the re-launch of the company’s Color Visualizer. The free online interactive tool allows users to upload a picture of their own home (or use a sample image on the program) to “try on” different types, styles and colors of DaVinci roofing products.

The DaVinci Color Visualizer allows builders and roofers to show homeowners a preview of how a DaVinci roof will look on their home, and can be used as a sales tool. It can also be used by homeowners in their initial product selection stages to determine what product and color they feel works best for their home. A special “My Projects” section allows the user to save different configurations to share with others.

To provide users with the best experience possible, the DaVinci Color Visualizer also allows for different exterior wall features and trim products to be changed out. Custom services are also available for purchasing professionally prepared projects and for ordering aerial measurements of a property.

About Westlake Royal Building Products

Westlake Royal Building Products™ USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230131005019/en/

Wendy Bruch

wbruch@davinciroofscapes.com

Source: Westlake Royal Building Products

FAQ

What is the key product launched by Westlake Royal Building Products at the 2023 International Builders’ Show?

The key product launched is the DaVinci Province Slate roofing.

How does DaVinci Province Slate compare to traditional roofing materials?

DaVinci Province Slate offers durability and maintenance-free benefits, providing an alternative to costly slate and cedar.

What interactive tools were introduced by Westlake Royal Building Products?

Westlake introduced the Immersive Experience and re-launched the DaVinci Color Visualizer.

What are the benefits of DaVinci roofing products?

DaVinci roofing products are designed to be durable, maintenance-free, and available in a wide range of colors and styles.

How can builders and homeowners use the DaVinci Color Visualizer?

The Color Visualizer allows users to upload images of their homes to see how different DaVinci roofing products would look.