Westlake Royal Building Products™ Introduces Four New Colors to Mid-America® Shutters Line

Rhea-AI Summary

Westlake Royal Building Products, a division of Westlake (NYSE: WLK), has introduced four new colors—Treated Cedar, Platinum, French Roast, and Storm Cloud—to its Mid-America shutters line. This addition aligns with current trends in siding colors, enhancing the open louver, raised panel, board & batten, and louver/panel combo shutters.

Steve Booz, VP of marketing, highlights that these shutters not only beautify homes but also elevate overall curb appeal through vibrant color options and accurate architectural designs. Mid-America's shutters are designed for easy installation across various home exteriors, ensuring enduring vibrancy with SolidThru™ Colors, even in the case of scratches or impacts.

Positive

• Introduction of four new trending colors enhances product variety.
• Easy installation compatible with various home exteriors, including vinyl, poly-ash, fiber cement, wood, brick, stucco, and stone.
• SolidThru™ Colors ensure enduring vibrancy even with scratches or impacts.

Negative

• None.

HOUSTON--(BUSINESS WIRE)-- Westlake Royal Building Products^™ (“Westlake Royal”), a Westlake company (NYSE:WLK), has announced the introduction of four new, on-trend colors to the Mid-America^® shutters line.

Complementing current trends in siding colors, the four new, on trend colors—Treated Cedar, Platinum, French Roast and Storm Cloud—enhance the Mid-America shutters line, including open louver, raised panel, board & batten and louver/panel combo shutters.

"Shutters give homes a distinctive appearance, elevating their curb appeal and charm through accurate architectural designs and vibrant colors. Beyond simply complementing windows, they contribute an additional layer of beauty and vibrancy to a home’s overall aesthetic,” said Steve Booz, vice president, marketing, Westlake Royal Building Products. “We’re proud to expand Mid-America’s comprehensive selection of shutters through the addition of four new colors that cater to the rising demand for darker accessories.”

Mid-America offers a diverse range of colors, sizes, and styles, making it effortless to find the perfect accents to complement any home. These shutters are not only visually appealing but also easy to install as they are equipped with hardware suitable for any siding system or home exterior, including vinyl, poly-ash, fiber cement, wood, brick, stucco and stone. Additionally, all Mid-America exterior shutters feature SolidThru™ Colors, ensuring enduring vibrancy and guaranteeing that even in the event of scratches or impacts, the chosen color remains unchanged.

For more information about Mid-America, visit https://midamericacomponents.com. For Mid-America warranty details, please see here. The warranty found there is the sole warranty applicable to Mid-America products.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240625479566/en/

Kriss Swint

Westlake Royal Building Products

1-614-754-3455

Kswint@Westlake.com

Source: Westlake Royal Building Products

FAQ

What new colors did Westlake Royal add to the Mid-America shutters line?

Westlake Royal added Treated Cedar, Platinum, French Roast, and Storm Cloud to the Mid-America shutters line.

How do the new Mid-America shutters enhance home aesthetics?

The new colors and designs of Mid-America shutters increase curb appeal through vibrant color options and accurate architectural designs.

Are Mid-America shutters easy to install?

Yes, Mid-America shutters are equipped with hardware suitable for any siding system or home exterior, making installation easy.

What ensures the durability of Mid-America shutters' colors?

Mid-America shutters feature SolidThru™ Colors, ensuring the colors remain vibrant even in the event of scratches or impacts.