WISeKey Increases Brand Protection with the Combination of Artificial Intelligence and NanoSeal Ecosystem

Rhea-AI Summary

WISeKey International Holding Ltd. has announced an expansion of its brand protection services by integrating Artificial Intelligence with its NanoSeal ecosystem. The acquisition of AI specialist arago and the completion of the NanoSeal Backend System enhances product authentication and consumer engagement. With the new secure NFC technology, brands can utilize consumer data more effectively, creating limitless marketing opportunities. CEO Carlos Moreira will present these advancements in a webinar on March 4, 2021.

Positive

• Acquisition of arago enhances AI capabilities for brand protection.
• NanoSeal Backend System offers comprehensive product authentication and consumer engagement.
• Integration of secure NFC technology allows brands to engage customers directly and improve marketing.

Negative

• None.

WISeKey Increases Brand Protection with the Combination of Artificial Intelligence and NanoSeal Ecosystem

With the recent acquisition of AI specialist arago and the completion of its NanoSeal® Backend System, the Company offers a consistent end-to-end tool to improve the direct link between brands and consumers.

Geneva, Switzerland – March 3, 2021: WISeKey International Holding Ltd. (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a leading global cybersecurity and IoT company today announced the expansion of its products and services portfolio for brands protection with the combination of Artificial Intelligence (AI) and NanoSeal secure Near Field Communication (secure NFC) technology.

WISeKey’s NanoSeal ecosystem now includes a complete product authentication server and database management. The cloud-based NanoSeal Backend System (NBS) adds additional layers of security and enables WISeKey to provide a turnkey service to brands and Systems Integrators (SI). Combined with the Company’s AI technology, brands and SI can now efficiently exploit the vast amount of strategic consumer data collected by the NanoSealRT NFC tags to deliver Authentic Consumer Engagement.

WISeKey’s NanoSealRT secure NFC chip provides brands with a significant advantage by turning any static object into an active and communicating device. When a consumer interacts with this NFC-enabled object through any NFC-enabled Android or Apple smartphone, not only the object authenticity can be checked, but a direct communication immediately starts between the consumer and the brand. From this point, the marketing options become limitless. Brands can engage their customers and grow their revenue. The consumer experience is also enriched by the digital transformation of the link to the brands.

“NanoSeal ecosystem is a unique proposition on the market today that combines so many distinct features dedicated to empowering true and secure digital transformation for brands to deploy active product protection and digitally engage consumers,” said Olivier Debelleix, Director of Brand Protection & Wearable Security Business Unit for WISeKey. “The addition of arago’s AI is another significant breakthrough in the brand protection and consumer engagement area. For more than two decades, WISeKey has been a recognized and innovative stakeholder in the digital security market. This new announcement confirms such a positioning.”

Carlos Moreira, Founder and CEO of WISeKey, will be presenting the Company’s AI and brand protection technologies in a webinar organized by Oracle about “Time of Modern Finance: How AI Changes the Rule of the Game for Finance” on March 4, 2021, 4:00 pm CET. To register and learn more, click the link: https://www.oracle.com/ch-fr/corporate/ai-webinar-series/.

To learn more about WISeKey’s solutions, visit WISeKey.com.

About WISeKey

WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently deploying large scale digital identity ecosystems for people and objects using Blockchain, AI and IoT respecting the Human as the Fulcrum of the Internet. WISeKey microprocessors secure the pervasive computing shaping today’s Internet of Everything. WISeKey IoT has an install base of over 1.5 billion microchips in virtually all IoT sectors (connected cars, smart cities, drones, agricultural sensors, anti-counterfeiting, smart lighting, servers, computers, mobile phones, crypto tokens etc.).  WISeKey is uniquely positioned to be at the edge of IoT as our semiconductors produce a huge amount of Big Data that, when analyzed with Artificial Intelligence (AI), can help industrial applications to predict the failure of their equipment before it happens.

Our technology is Trusted by the OISTE/WISeKey’s Swiss based cryptographic Root of Trust (“RoT”) provides secure authentication and identification, in both physical and virtual environments, for the Internet of Things, Blockchain and Artificial Intelligence. The WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions among objects and between objects and people. For more information, visit www.wisekey.com.

Press and investor contacts:

WISeKey International Holding Ltd Ben Stump Chief Revenue Officer Tel: +1 732 850 1131 bstump@wisekey.com

Branddy Spence
Vice President, Marketing
Tel: +1 212 836-9611
bspence@wisekey.com

WISeKey Investor Relations
Lena Cati
The Equity Group Inc.
Tel: +1 212 836-9611
lcati@equityny.com

Disclaimer:
This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties and other factors, which could cause the actual results, financial condition, performance or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.
This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of article 652a or article 1156 of the Swiss Code of Obligations or a listing prospectus within the meaning of the listing rules of the SIX Swiss Exchange. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.

FAQ

What is the recent development by WISeKey regarding brand protection?

WISeKey has integrated Artificial Intelligence with its NanoSeal ecosystem to enhance brand protection services.

How does the NanoSeal system benefit brands?

The NanoSeal system provides product authentication and enhances consumer engagement through secure NFC technology.

Who will present WISeKey's new AI technologies?

Carlos Moreira, the CEO of WISeKey, will present the company's technologies in a webinar on March 4, 2021.

What technology did WISeKey acquire to improve its services?

WISeKey acquired AI specialist arago to enhance its brand protection and consumer engagement capabilities.

What is the ticker symbol for WISeKey?

The ticker symbol for WISeKey is WKEY.