Klaviyo Announces Integration with Wix to Empower Brands to Build Stronger Customer Relationships

Rhea-AI Summary

Klaviyo has announced a new integration with Wix.com Ltd (WIX), enhancing Wix users' ability to utilize Klaviyo's customer data platform for personalized email and SMS marketing. This integration allows seamless access to customer data and communications, helping brands build stronger customer relationships and increase revenue. The partnership addresses growing consumer demand for personalized experiences, enabling hyper-targeted messaging based on user interactions on Wix. This integration is available to users in English.

Positive

• Integration with Klaviyo enhances Wix's service offerings, enabling better customer data management.
• Brings personalization in marketing communications, likely increasing customer engagement and conversion rates.

Negative

• None.

One-click integration gives Wix users access to Klaviyo’s customer data platform benefits, including email and SMS marketing

BOSTON--(BUSINESS WIRE)-- Klaviyo, a unified customer platform, today announced it has established a new integration with Wix.com Ltd (Nasdaq: WIX), a leading global SaaS platform to create, manage and grow an online presence, providing Wix users with tools to continue building relationships with their customers. Through this integration, Wix users can seamlessly integrate their Wix store with Klaviyo’s customer platform to power personalized customer communications, ultimately helping brands to grow.

As online consumers seek the same personalized experiences found in person, brands are shifting away from the transactional model and more towards one that helps build and reinforce digital relationships. Through this integration, brands can use hyper-targeted segmentation to ensure their customers are receiving relevant messages that resonate with them most in the moment.

Klaviyo’s platform helps merchants contextualize their customer data by uncovering the right insights on what customers like and buy, helping brands quickly and effortlessly create communications that delight, attract and retain their customers. The integration enables actions made on the Wix site like purchases, clicks, reviews, referrals, to be accessed in Klaviyo, this way online brands can personalize messages to drive revenue and increase conversion rates.

“We’re always looking for partners who share a vision to equip businesses with the tools they need to succeed,” said Billy Kovalsky, Head of the Wix App Market. “Partnering with Klaviyo provides business owners with a unique tool that strengthens customer relations which can ultimately boost revenue. The latest offering complements our platform, further providing users with an efficient and streamlined place to manage their business, all from the Wix platform.”

“This integration has been highly requested from both Klaviyo customers and Wix users,” said Rich Gardner, SVP of Global Strategic Partnerships at Klaviyo. “Our missions are so closely aligned, and I look forward to seeing how this partnership further empowers brands to have full ownership of their relationships with their customers.”

This integration is available to Wix users in English. For more information, click here.

About Klaviyo

Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine customer data with more than 220 native integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative brands like Unilever, Dermalogica, Solo Stove, Citizen Watches, and more than 100K other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

About Wix.com Ltd.

Wix is a leading platform to create, manage and grow a digital presence. What began as a website builder in 2006 is now a complete platform providing users with enterprise-grade performance, security and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, Wix enables users to have full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, anyone can build a powerful digital presence to fulfill their dreams on Wix.

For more about Wix, please visit our Press Room.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221006005092/en/

For Klaviyo:

Lacey Berrien

Director of Public Relations

lacey.berrien@klaviyo.com

For Wix:

PR@wix.com

Source: Klaviyo

FAQ

What is the significance of the new Klaviyo integration for WIX users?

The integration allows Wix users to leverage Klaviyo’s customer data platform for enhanced personalized marketing through email and SMS.

When was the Klaviyo integration with WIX announced?

The integration was announced in a press release dated October 6, 2022.

How does the Klaviyo integration improve customer relationships for WIX users?

It enables hyper-targeted segmentation and data utilization, enhancing personalized communication and customer engagement.

What features does the Klaviyo platform provide to its users?

Klaviyo provides tools for automating personalized email and SMS communications, allowing merchants to better understand customer preferences.

Is the Klaviyo integration available in other languages for WIX users?

Currently, the integration is available only in English.