Wipro announces new retail solutions built on the Microsoft Cloud, launches Retail Innovation Experience
Wipro Limited (NYSE: WIT) has announced the launch of its Retail Innovation Experience in Mountain View, California, enhancing collaboration with Microsoft. This initiative, built on the Microsoft Cloud, aims to provide retailers with innovative solutions to improve customer relationships and streamline operations. Key offerings include Endless Aisle, iShelf Insights, Smart Track, and Unified Customer Intelligence, all designed to support digital transformation in retail. Wipro positions itself as a partner in addressing retail challenges with agility and speed.
- Launch of Retail Innovation Experience enhances Wipro's partnership with Microsoft.
- New solutions like Endless Aisle and iShelf Insights promise to improve retail operations and customer engagement.
- Innovative offerings could lead to increased market share in the retail technology sector.
- Potential risks related to competition in the IT services sector.
- Dependence on Microsoft Cloud may limit flexibility in offering alternative solutions.
The Experience will accelerate innovation and offer best-in-class retail solutions built on the Microsoft Cloud and Microsoft Cloud for Retail
The Retail Innovation Experience will leverage both Wipro and Microsoft’s industry expertise and deep domain knowledge, providing retailers with an immersive space to experience various custom-built solutions powered by the Microsoft Cloud and Microsoft Cloud for Retail. Ultimately, the Experience will enable clients to ‘reimagine retail’ by developing interactive, in-store solutions that simplify and streamline all stages of the customer journey.
The Wipro Retail Innovation Experience will enable clients to digitally transform their businesses by utilizing innovative, enterprise-ready solutions, such as:
Endless Aisle – A “buy anywhere, fulfill anywhere” solution that browses through a retailer’s entire inventory—across stores, warehouses, partner companies—to fulfill shoppers’ orders regardless of where they shop, or how they want to receive their purchase.
iShelf Insights – An AI-based solution that ensures retailers’ products are highlighted, in-stock, and priced according to specifications and captures images of the set area (e.g., shelves, tables) to detect anomalies like missing or misplaced items in real time--enabling enterprise-wide compliance reporting by store and fixture.
Smart Track – Custom sensors that work with Azure Internet of Things and Blockchain to alert retailers to temperature fluctuation, tampering incident or counterfeiting attempt—as a result, enhancing supply chain security and compliance, as well as reducing cold chain waste.
Unified Customer Intelligence – A solution that connects data and insights across the customer lifecycle, enabling a multi-channel experience and providing information like customer segmentation, campaign response, promotion effectiveness, customer loyalty.
“As a Microsoft Cloud for Retail partner, along with our Wipro FullStride Cloud Services portfolio, we are uniquely positioned to unlock the untapped potential of industry clouds and help retailers tackle their biggest challenges,” said
“We’re delighted to see Wipro delivering innovative retail solutions built on the Microsoft Cloud and Microsoft Cloud for Retail,” said
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Sanuber Grohe
sanuber.grohe@wipro.com
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