Wingstop Serves Up BOGO Deal for National Chicken Sandwich Day

Rhea-AI Summary

On November 8, 2022, Wingstop (NASDAQ: WING) announced a 'buy one get one free' (BOGO) chicken sandwich promotion for National Chicken Sandwich Day on November 9. Customers can access this deal using code 'BOGOSAMMY' at Wingstop.com or through delivery apps like Uber Eats and DoorDash. Wingstop's sandwiches feature 12 bold flavors and are priced at $5.49 each. The brand previously sold one million sandwiches in six days during the initial launch, indicating strong consumer demand. The promotion aims to boost sales and brand engagement.

Positive

• Successful initial launch: Sold one million chicken sandwiches in six days.
• Strong consumer demand: BOGO deal aims to capitalize on previous sales success.
• Competitive pricing: Sandwich priced at $5.49 for a la carte and $7.99 for a combo.

Negative

• None.

The sandwich offer encourages fans to find their favorite from the brand's 12 bold flavors

DALLAS, Nov. 8, 2022 /PRNewswire/ -- Most chicken sandwiches are limited to plain and spicy varieties – a bore when sized up to Wingstop's (NASDAQ: WING) hand sauced-and-tossed chicken sandwich in one of its 12 bold, distinct flavors. With so many flavors to choose from, Wingstop is running a "buy one get one free" (BOGO) chicken sandwich promotion this National Chicken Sandwich Day on Nov. 9 with code "BOGOSAMMY" on Wingstop.com and the Wingstop app. The deal will be auto applied to fans' baskets on Uber Eats and DoorDash.

To cash in on this flavorful deal, fans need to have at least one of Wingstop's new chicken sandwiches in their cart. With the addition of an a la carte sandwich and applicable promo codes applied at checkout, the cost of one a la carte sandwich will be discounted to free.^*

"This National Chicken Sandwich Day, Wingstop is coming to the table with a BOGO deal," said Michael Skipworth, Wingstop's President & CEO. "But our deal is unlike the rest because we're delivering a hand sauced-and-tossed flavor experience that only Wingstop can. With 12 bold flavors to choose from, fans have the opportunity to sample multiple flavors, with a side of our iconic scratch-made ranch for dipping that makes Wingstop's sandwich even more craveable."

Wingstop heard chicken sandwich fans loud and clear when the brand sold one million chicken sandwiches in just six days during its initial launch, completely selling out nationwide. They craved variety and flavor – something that the industry lacked until Wingstop entered the game. The sandwich returned in October with gusto, selling at double the sales mix from its market test and securing plenty of product, reassuring fans they wouldn't be left flavorless again.

Beyond National Chicken Sandwich Day, the flavor brand is still coming to the table with compelling value. The Wingstop Chicken Sandwich costs just $5.49 for an a la carte sandwich with a dip, and $7.99 for a combo with a dip, hand cut fries and a drink.

*All offers are limited to one free chicken sandwich per transaction with the minimum required qualifying purchase. See Wingstop.com, Uber Eats, and DoorDash for full details. Applicable delivery and service fees apply. Does not include applicable surcharges, taxes, or gratuities. Offers may vary in Alaska or Hawaii.

About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises approximately 1,900 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and use of a best-in-class technology platform, all while offering classic and boneless wings, tenders, and chicken sandwiches, always cooked to order and hand sauced-and-tossed in fans' choice of 11 bold, distinctive flavors. Wingstop's menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips.

In fiscal year 2021, Wingstop's system-wide sales increased 20.2% year-over-year to approximately $2.3 billion, marking the 18th consecutive year of same store sales growth. With a vision of becoming a Top 10 Global Restaurant Brand, our system is comprised of independent franchisees, or brand partners, who account for approximately 98% of Wingstop's total restaurant count of 1,898 as of September 24, 2022.

A key to this business success and consumer fandom stems from The Wingstop Way, which includes a core value system of being Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop Way extends to the brand's environmental, social and governance platform as Wingstop seeks to provide value to all stakeholders.

Rounding out a strong year in 2021, the Company was ranked #1 on Technomic 500's "Fastest Growing Franchise" and #22 on Entrepreneur Magazine's "Franchise 500," maintained its certification as a Great Place to Work and named to Fast Company's "The World's Most Innovative Companies" list ranking #4 in the dining category.

For more information visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on Twitter, Instagram, Facebook, and TikTok. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org.

Media Contact   
Maddie Lupori 
Media@wingstop.com  
Click here for media assets

 

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SOURCE Wingstop Restaurants Inc.

FAQ

What is the BOGO deal for National Chicken Sandwich Day from Wingstop?

Wingstop is offering a 'buy one get one free' chicken sandwich promotion on November 9, 2022, using code 'BOGOSAMMY'.

When did Wingstop launch the chicken sandwich promotion?

The promotion was announced on November 8, 2022, ahead of National Chicken Sandwich Day on November 9.

What flavors does Wingstop's chicken sandwich come in?

Wingstop's chicken sandwich is available in 12 bold flavors.

What is the price of Wingstop's chicken sandwich?

The a la carte chicken sandwich is priced at $5.49, while a combo with fries and a drink costs $7.99.

How did Wingstop's chicken sandwich perform during its initial launch?

During its initial launch, Wingstop sold one million chicken sandwiches in just six days.