"Boneless" on Valentine's Day? Wingstop has you covered

Rhea-AI Summary

Wingstop (Nasdaq: WING) is introducing a special Valentine's Day promotion for singles on February 14, featuring $0.70 boneless wings and $4.49 regular Thigh Bites. With over 1,600 locations, this limited-time offer will be available for in-restaurant and delivery orders. Wingstop also aims to connect with singles through targeted advertising on Tinder, enhancing engagement around this promotion. Additionally, couples can enjoy a special meal for two, underlining Wingstop's commitment to broadening its appeal. This initiative reflects Wingstop's focus on customer experience and flavor.

Positive

• Valentine's Day promotion may increase foot traffic and online orders.
• Targeted advertising on Tinder can enhance brand visibility and customer engagement.

Negative

• None.

DALLAS, Feb. 10, 2022 /PRNewswire/ -- Wingstop (Nasdaq: WING) is celebrating those who are proudly single this Valentine's Day – flipping the switch from couples in love, to the self-love that only a flavor fix can provide. On Feb. 14, Wingstop is rewarding singles who embrace their Boneless Valentine's Day with a promotion of $0.70 boneless wings and orders of regular Thigh Bites – juicy, breaded, bite-sized boneless chicken – for $4.49.

With over 1,600 locations worldwide, Wingstop's made-to-order, sauced-and-tossed wings are reliable – never ghosting and incapable of heartbreak. To receive the love flavor fans deserve, this limited-time offer will run all day on Feb. 14 at all U.S. locations for both in-restaurant and delivery orders. To order ahead of time, or get your wings delivered straight to your bedroom, visit Wingstop.com or download the Wingstop app.

"Our fans are at the center of everything we do and this year we wanted to honor our single fans with a spicy offering," said Wingstop's Chief Growth Officer Marisa Carona. "There's so much to celebrate about going boneless on Valentine's Day, like the chance to stay in, kick back and dig into some flavorful food. Wingstop is about more than a meal, it's a flavor experience that will bring the heat to any boneless evening."

To spread the word to singles across the country, fans can swipe right on flavor. Wingstop is rolling out in-app advertising on Tinder, driving users directly to the Wingstop site for purchase of fans' one true love. The Tinder experience serves as a reminder that no matter who you match with on Monday, Wingstop will be there to treat you right.

But, at the end of the day, Wingstop's flavor doesn't discriminate whether you're single or taken. For couples looking to indulge in flavor this holiday, there's a special Thigh Bites Meal for 2 offer, which includes two regular Thigh Bite orders in your choice of two flavors, complete with large fries, two dips and two 20oz drinks to ramp up the good lovin' with good food.

Fans can visit Wingstop.com for more information on the Valentine's Day offers and share their heart eyes flavor finds by tagging @Wingstop on Instagram, Twitter and TikTok.

About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises over 1,600 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and offering of classic wings, boneless wings and tenders, always cooked to order and hand sauced-and-tossed in fans' choice of 11 bold, distinctive flavors. Wingstop's menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips.

In fiscal year 2020, Wingstop's system-wide sales increased 28.8% year-over-year to approximately $2.0 billion, marking the 17th consecutive year of same store sales growth, and Wingstop achieved over 700% stockholder return since its 2015 initial public offering. With a vision of becoming a Top 10 Global Restaurant Brand, its system is comprised of independent franchisees, or brand partners, who account for approximately 98% of Wingstop's total restaurant count of 1,673 as of September 25, 2021. During the fiscal quarter ended September 25, 2021, Wingstop opened 49 net new restaurants, an increase of 13.1%, and announced domestic same-store sales increased 3.9%. During the fiscal quarter ended September 25, 2021, Wingstop generated 61.6% of sales via digital channels including Wingstop.com and the Wingstop app.

A key to Wingstop's success is the Wingstop Way, which includes a core value system of being Authentic, Entrepreneurial, Service-minded, and Fun. This value system extends to its environmental, social and governance platform as Wingstop seeks to provide value to all stakeholders.

The Company has been ranked on Entrepreneur Magazine's "150 Strongest-growing Franchises" and "The World's Best Franchises" (2020), Franchise Business Review's "Top Food Franchises" (2020), Nation's Restaurant News' "Top 200 Restaurant Chains" (2020), Fast Casual's "Top 100 Movers & Shakers" (2020), and named to The Stevie Awards for Great Employers (2020).

For more information visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on Twitter and Instagram and at Facebook.com/Wingstop. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org.

Media Contact 
Maddie Lupori
Media@wingstop.com

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SOURCE Wingstop Restaurants Inc.

FAQ

What is Wingstop's Valentine's Day promotion for singles on February 14, 2022?

Wingstop is offering $0.70 boneless wings and $4.49 regular Thigh Bites to celebrate singles on Valentine's Day.

How is Wingstop promoting its Valentine's Day offers?

Wingstop is using in-app advertising on Tinder to connect with singles, driving them to their site for purchases.

What other offers does Wingstop have for Valentine's Day?

Couples can enjoy a special Thigh Bites Meal for 2, which includes two regular Thigh Bite orders in different flavors accompanied by fries and drinks.

Where can I find more information about Wingstop's Valentine's Day promotions?

You can visit Wingstop's official website for details on the Valentine's Day offers.