KITCHENAID UNVEILS ITS 2025 COLOR OF THE YEAR: BUTTER - THE COLOR THAT IS PROVEN TO EVOKE NOSTALGIA
KitchenAid, a Whirlpool brand, has announced Butter as its 2025 Color of the Year. This soft, energizing butter yellow with a creamy satin finish represents the seventh installment of KitchenAid's Color of the Year Program. The color choice is backed by consumer research showing that over half of consumers associate buttery yellow with comforting homemade meals.
The new color will be available on the Artisan® Series 5 Quart Tilt-Head Stand Mixer, priced at $499.99. According to Chad Ries, Global Brand Marketing Director at KitchenAid Small Appliances, the color selection aims to evoke nostalgic feelings of cooking with loved ones. The development process focused on creating a warm, modern shade that promotes feelings of warmth and joy in the home.
KitchenAid, un marchio di Whirlpool, ha annunciato Butter come il Colore dell'Anno 2025. Questo morbido giallo burro energizzante con una finitura satinata cremosa rappresenta il settimo capitolo del Programma Colore dell'Anno di KitchenAid. La scelta del colore è supportata da ricerche sui consumatori che dimostrano che oltre la metà delle persone associa il giallo burroso ai pasti confortanti preparati in casa.
Il nuovo colore sarà disponibile sull'Artisan® Series 5 Quart Tilt-Head Stand Mixer, al prezzo di 499,99 dollari. Secondo Chad Ries, Direttore Marketing Globale del Marchio per KitchenAid Small Appliances, la selezione del colore mira a evocare sentimenti nostalgici di cucina con i propri cari. Il processo di sviluppo si è concentrato sulla creazione di una tonalità calda e moderna che promuove sensazioni di calore e gioia nella casa.
KitchenAid, una marca de Whirlpool, ha anunciado Butter como el Color del Año 2025. Este suave y energizante amarillo mantequilla con un acabado satinado cremoso representa la séptima edición del Programa Color del Año de KitchenAid. La elección del color está respaldada por investigaciones de consumidores que muestran que más de la mitad de los consumidores asocian el amarillo mantequilla con comidas reconfortantes caseras.
El nuevo color estará disponible en la Artisan® Series 5 Quart Tilt-Head Stand Mixer, con un precio de 499,99 dólares. Según Chad Ries, Director de Marketing de Marca Global en KitchenAid Small Appliances, la selección del color busca evocar sentimientos nostálgicos de cocinar con seres queridos. El proceso de desarrollo se centró en crear un tono cálido y moderno que promueva sensaciones de calidez y alegría en el hogar.
KitchenAid, 월풀 브랜드,는 2025년 색상으로 Butter를 발표했습니다. 이 부드럽고 활력을 주는 버터 옐로우는 크리미한 세틴 마감으로 KitchenAid의 Color of the Year 프로그램의 일곱 번째 에디션을 나타냅니다. 소비자 연구에 따르면 소비자의 절반 이상이 버터 같은 노란색을 아늑한 홈메이드 식사와 연관짓는다고 합니다.
새로운 색상은 Artisan® Series 5 Quart Tilt-Head Stand Mixer에서 제공되며 가격은 499.99달러입니다. KitchenAid 소형 가전의 글로벌 브랜드 마케팅 담당 이사인 Chad Ries에 따르면, 색상 선택은 사랑하는 사람들과 요리하는 것에 대한 향수를 불러일으키기 위한 것입니다. 개발 과정에서는 따뜻함과 기쁨을 느낄 수 있도록 현대적인 따뜻한 색조를 만들기 위해 초점을 맞췄습니다.
KitchenAid, une marque de Whirlpool, a annoncé Butter comme sa Couleur de l'Année 2025. Ce doux et énergisant jaune beurre avec une finition satinée crémeuse représente la septième édition du Programme Couleur de l'Année de KitchenAid. Ce choix de couleur est soutenu par des recherches consommateurs montrant que plus de la moitié des consommateurs associent le jaune beurré aux repas réconfortants faits maison.
La nouvelle couleur sera disponible sur le Artisan® Series 5 Quart Tilt-Head Stand Mixer, au prix de 499,99 dollars. Selon Chad Ries, Directeur Marketing de la Marque Global chez KitchenAid Small Appliances, la sélection de la couleur vise à évoquer des sentiments nostalgiques de cuisine avec des proches. Le processus de développement s'est concentré sur la création d'une teinte chaude et moderne qui favorise la chaleur et la joie à la maison.
KitchenAid, eine Marke von Whirlpool, hat Butter als Farbe des Jahres 2025 bekannt gegeben. Dieses weiche, belebende Buttergelb mit einem cremigen Satinfinish stellt die siebte Ausgabe des Color of the Year-Programms von KitchenAid dar. Die Farbauswahl wird durch Umfragen gestützt, die zeigen, dass mehr als die Hälfte der Verbraucher Buttergelb mit tröstlichen selbstgemachten Mahlzeiten assoziiert.
Die neue Farbe wird in der Artisan® Series 5 Quart Tilt-Head Stand Mixer erhältlich sein, zu einem Preis von 499,99 US-Dollar. Laut Chad Ries, Global Brand Marketing Director von KitchenAid Small Appliances, zielt die Farbauswahl darauf ab, nostalgische Gefühle beim Kochen mit geliebten Menschen hervorzurufen. Der Entwicklungsprozess konzentrierte sich darauf, einen warmen, modernen Farbton zu schaffen, der Wärme und Freude im Zuhause fördert.
- New product color launch targeting emotional consumer connection
- Strategic pricing at $499.99 for premium positioning
- Research-backed color selection with proven consumer appeal
- None.
Three Years in the Making, the Buttery Yellow Invites Warmth and Connection, Making Every Space Feel
Like a Comforting and Welcoming Home
"More than half of consumers connect a buttery yellow color with comforting homemade meals1. As the KitchenAid® Stand Mixer has been a staple in kitchens for generations, the 2025 Color of the Year selection goes hand in hand with the nostalgic feelings we get thinking back on memories of cooking with our loved ones," said Chad Ries, Global Brand Marketing Director at KitchenAid Small Appliances. "Butter gives off indulgent, comforting and inviting feelings through its modern and energizing yellow that invites makers to savor the moment."
Butter is the seventh installment of the KitchenAid® Color of the Year Program. Since introducing the first Stand Mixer colors in 1955, KitchenAid has championed the power of color to fuel creativity, and today the brand's Color of the Year taps global trends to capture the current moment and inspire makers around the world.
"When creating Butter we were inspired by warmth and the sense of nostalgia," said Brittni Pertijs, Color, Finish, and Material Manager at Whirlpool. "We knew we wanted the color to feel like a warm embrace and compared to other colors, we found that yellow is significantly more likely to evoke feelings of warmth and joy1. In the color development phase, we worked hard to ensure Butter captured these emotions while also feeling fresh and modern in the home."
The Artisan Stand Mixer is now available on KitchenAid.com.
- Artisan® Series 5 Quart Tilt-Head Stand Mixer (available in Butter)
- KSM195PSBT– MSRP
$499.99
- KSM195PSBT– MSRP
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major
About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or follow us on Instagram, @KitchenAidUSA.
Media Contact:
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KitchenAidPR@mslgroup.com
1 Source: An online Ipsos survey in US,
2 MSRP is manufacturer's suggested retail price. Dealer alone determines actual retail and advertised prices.
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SOURCE KitchenAid
FAQ
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