Wyndham Announces Seven Hotels for its Namesake Brand

Rhea-AI Summary

Wyndham Hotels & Resorts has announced seven new hotel franchise agreements for its Wyndham brand in the U.S. These hotels will be managed by Charlestowne Hotels and include five lifestyle hotels from The Thrash Group's Origin Hotel Collection. The new properties will contribute to Wyndham's expansive portfolio of approximately 9,000 hotels worldwide. This growth is aimed at enhancing operational efficiency and connecting to the acclaimed Wyndham Rewards loyalty program, benefiting both guests and hotel owners.

Positive

• Expansion with seven new hotel franchise agreements.
• Increased operational efficiency through brand unification.
• Access to Wyndham Rewards loyalty program enhancing guest retention.

Negative

• None.

PARSIPPANY, N.J., Jan. 26, 2021 /PRNewswire/ -- Wyndham Hotels & Resorts, the world's largest hotel franchising company with approximately 9,000 hotels across 90 countries, today announced plans for further growth with seven new hotel franchise agreements for its namesake, upscale, Wyndham® brand in the U.S. The hotels are owned by national hotel development company, The Thrash Group, and managed by Charlestowne Hotels. The properties include The Thrash Group's Origin Hotel Collection, consisting of five lifestyle hotels as well as one historic hotel and a brand new construction hotel all of which will operate under the Wyndham umbrella.

"We are thrilled to welcome the Thrash Group to Wyndham. Now more than ever hotels can benefit by working with a brand that travelers know and trust that can generate more visitors to an owner's property," said Chip Ohlsson, chief development officer, Wyndham Hotels & Resorts. "Our global sales, marketing and loyalty teams are looking forward to helping more travelers discover these award-winning hotels in historic and sought-after leisure destinations across the country."  

"Uniting these hotels under the Wyndham name will help us simplify the operations of our hotels, reduce our costs by leveraging Wyndham's negotiated discounts with suppliers, and connect us to the award-winning Wyndham Rewards loyalty program," said Ike Thrash, founding partner, The Thrash Group. 

Details about the new hotels include:

• Origin Raleigh, a Wyndham Hotel – Situated in the heart of Raleigh, N.C., in the downtown warehouse district, this recently opened, 126-room hotel offers guests a unique experience highlighting the culture and community of the city. As one of the first boutique, lifestyle hotel experiences in the growing neighborhood, the hotel is designed to connect its guests to the essential spirit of Raleigh. Property highlights include a lobby bar, fitness center, meeting and event spaces, locally curated retail area, and an onsite restaurant, Good Day Good Night, featuring a thoughtfully sourced plant-forward menu.
  
  
• Origin Lexington, a Wyndham Hotel – Located in Lexington, Ky.—"Horse Capital of the World," this hotel can be found where long held traditions meet the modern conveniences of Blue Grass country. Offering 120 unique and tastefully appointed rooms that opened in July 2019, the property offers a true local experience into the Lexington area and features an onsite fitness center, in room yoga kits, as well as in-room tents and tee-pees for kids. In addition, guests will also have the opportunity to enjoy a seasonally crafted menu with a modern, southern influence at 33 Staves restaurant.
  
  
• Origin Red Rocks, a Wyndham Hotel - Located outside of Denver in Golden, Colo. and The Official Hotel of the Red Rocks Amphitheatre, Origin Red Rocks opened in the summer of 2018 and features 123 beautifully designed guest rooms including 15 suites, an onsite fitness center, complimentary mountain bikes, a ballroom and additional meeting space, and a host of complimentary amenities. The hotel boasts Nomad Taqueria + Beer Garden, a Southwest-inspired restaurant serving delicious food, margaritas, and local beer. Origin Red Rocks is your avenue to experiencing authentic Colorado.
  
  
• Origin Westminster, a Wyndham Hotel - Surrounded by a variety of outdoor activities including hiking and biking and within the newly constructed Downtown Westminster, this hotel will be ideally located between Denver and Boulder, Colo. With 128 beautifully designed guest rooms including seven suites, the hotel offers a freshly designed blend of local touches and appealing amenities that cater to all types of guests. The hotel will also have an onsite restaurant and bar, Famille, and will serve refined Colorado-inspired fare and craft cocktails. The hotel is scheduled to open in April of 2021.
  
  
• Origin Austin, a Wyndham Hotel – A new lifestyle hotel that is coming to the booming east Austin neighborhood and scheduled to open in early 2021, this new five-story, 120-room property is located inside Mueller's Aldrich Street district and home to local shops and restaurants. The hotel will cater to a clientele hungry for experiences and a "choose-your-own-adventure room experience," ranging from bunk beds to well-appointed suites with terraces. Other amenities include in-room yoga equipment, rooms outfitted with kitchenettes, an oversized gym and event and meeting space. The hotel will also feature an open-kitchen restaurant and bar, open to both hotel guests and the public, and more than 5,000 square feet of retail space.
  
  
• Hotel Tupelo, a Wyndham Hotel – A four-story, 80-room, boutique hotel in downtown Tupelo, Miss. scheduled to open in late 2021, this hotel will incorporate design nods to Tupelo's history while maintaining a modern and upscale feel. The property will offer a local restaurant concept along with meeting space. The hotel is designed to be the perfect intersection for locals and travelers alike to gather.
  
  
• Hotel Morgan, a Wyndham Hotel – Since 1925, Hotel Morgan has been a part of Morgantown, West Virginia history. The 83-room hotel is located just blocks away from West Virginia University's campus. This hotel will also feature two ballrooms and two boardrooms, including a grand ballroom that is a perfect backdrop for weddings and conferences. Scheduled to reopen in early 2021, the hotel renovation will include newly updated guest rooms, a craft cocktail lounge, Anvil + Ax, and an oversized fitness center.
  

As the travel landscape evolves in the wake of COVID-19, Wyndham and its brands remain committed to the health and safety of guests and team members. The vast majority of Wyndham-branded hotels are open and welcoming guests with flexible booking policies and enhanced health and safety protocols through Wyndham's Count on Us® initiative. The Company has also extended current loyalty member benefits through the end of 2021 and paused points expiration through June 30, 2021. Learn more at www.wyndhamhotels.com/COVID-19.

About the Thrash Group
The Thrash Group offers strategic value to stakeholders and to the communities in which it operates. We gain a quantifiable advantage by assembling a focused group of talented developers, designers, contractors, underwriters, and managers that have a common interest in the outcome of every project. To learn more about the Thrash Group visit https://www.thethrashgroup.com.  To learn more about the Thrash Group's Origin Hotels visit www.originhotel.com.

About Charlestowne Hotels
Charlestowne Hotels is a leading full-service hospitality management company known for a dynamic management style that is client-focused rather than process driven. With 40 years of independent hotel management experience, the growing company develops and leads award winning properties across the country. The management company's diversified portfolio covers numerous industry segments, specializing in lifestyle independent, collegiate, adaptive reuse, seasonal and condo markets. The results speak for themselves: Charlestowne Hotels' properties regularly receive top industry accolades and achieve above average RevPAR growth for their markets.  For more information visit www.CharlestowneHotels.com.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with approximately 9,000 hotels across approximately 90 countries on six continents. Through its network of 804,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services. The Company's award-winning Wyndham Rewards loyalty program offers 85 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

Contact:

Scott Carman
Wyndham Hotels & Resorts
+1 (973) 753-6590
scott.carman@wyndham.com

 

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SOURCE Wyndham Hotels & Resorts

FAQ

What new hotel franchises has Wyndham announced in January 2021?

Wyndham announced seven new hotel franchise agreements for its Wyndham brand in the U.S., managed by Charlestowne Hotels.

How will Wyndham's new hotels enhance operational efficiency?

The new hotels will operate under the Wyndham brand, simplifying operations and leveraging negotiated discounts with suppliers.

What is the significance of the Wyndham Rewards program for the new hotels?

The new properties will connect to the Wyndham Rewards loyalty program, enhancing guest engagement and retention.

Where are the new Wyndham hotels located?

The new Wyndham hotels are located in various U.S. cities including Raleigh, Lexington, Denver, Westminster, Austin, Tupelo, and Morgantown.

What are the benefits of Wyndham's Count on Us initiative?

The Count on Us initiative ensures enhanced health and safety protocols for guests and staff at Wyndham hotels.