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Super 8 by Wyndham Turns Back the Clock with $8.88 Room Rates

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Super 8 by Wyndham is celebrating its 50th anniversary with a special promotion offering rooms at the 1974 rate of $8.88 per night. This -time offer is available for 888 room nights, bookable starting August 8, 2024, at 8:00 AM ET. The promotion reflects Super 8's growth from a single hotel in Aberdeen, South Dakota, to a global brand with over 2,600 locations.

The brand has recently undergone a $140+ million overhaul by franchisees, modernizing rooms with sleek furniture, stylish bedding, and unique local artwork. The $8.88 rate will be fulfilled as 15,000 Wyndham Rewards points, redeemable for at least one free night at hundreds of Super 8 hotels within 18 months of purchase. This promotion is available to U.S. and Canadian residents aged 18 and over, with a limit of one purchase per person.

Super 8 by Wyndham festeggia il suo 50° anniversario con una promozione speciale che offre camere al prezzo del 1974 di 8,88 dollari a notte. Questa offerta temporanea è disponibile per 888 notti, prenotabili a partire dall'8 agosto 2024, alle 8:00 AM ET. La promozione riflette la crescita di Super 8, da un singolo hotel ad Aberdeen, nel South Dakota, a un marchio globale con oltre 2.600 sedi.

Il marchio ha recentemente subito un rinnovamento da oltre 140 milioni di dollari da parte dei franchisee, modernizzando le camere con mobili eleganti, biancheria di stile e opere d'arte locali uniche. La tariffa di 8,88 dollari sarà soddisfatta con 15.000 punti Wyndham Rewards, riscattabili per almeno una notte gratuita in centinaia di hotel Super 8 entro 18 mesi dall'acquisto. Questa promozione è disponibile per residenti degli Stati Uniti e del Canada di età pari o superiore a 18 anni, con un limite di un acquisto per persona.

Super 8 by Wyndham está celebrando su 50 aniversario con una promoción especial que ofrece habitaciones a la tarifa de 1974 de $8.88 por noche. Esta oferta temporaria está disponible para 888 noches de habitación, reservables a partir del 8 de agosto de 2024, a las 8:00 AM ET. La promoción refleja el crecimiento de Super 8, desde un solo hotel en Aberdeen, Dakota del Sur, a una marca global con más de 2,600 ubicaciones.

La marca ha pasado recientemente por una modernización de más de 140 millones de dólares por parte de los franquiciados, modernizando las habitaciones con muebles elegantes, ropa de cama a la moda y obras de arte locales únicas. La tarifa de $8.88 se cumplirá como 15,000 puntos Wyndham Rewards, canjeables por al menos una noche gratuita en cientos de hoteles Super 8 dentro de los 18 meses posteriores a la compra. Esta promoción está disponible para residentes de EE.UU. y Canadá mayores de 18 años, con un límite de una compra por persona.

Super 8 by Wyndham가 50주년 기념 특별 프로모션을 진행합니다. 1974년 요금인 8.88달러의 객실을 제공하는 행사입니다. 이 한정 프로모션은 총 888실에 대해 가능하며, 2024년 8월 8일 오전 8시(ET)부터 예약할 수 있습니다. 이 프로모션은 사우스 다코타주 아버딘에 위치한 단일 호텔에서 시작하여 2,600개 이상의 위치를 가진 글로벌 브랜드로 성장한 Super 8의 모습을 반영합니다.

브랜드는 최근 1억 4천만 달러 이상의 개편을 통해 프랜차이즈가 객실을 세련된 가구, 스타일리시한 침구 및 독특한 지역 예술 작품으로 현대화하였습니다. 8.88달러 요금은 15,000 Wyndham Rewards 포인트로 환급되며, 구매 후 18개월 이내에 수백 개의 Super 8 호텔에서 최소 1박 무료로 이용할 수 있습니다. 이 프로모션은 18세 이상의 미국 및 캐나다 거주자를 대상으로 하며, 1인당 구매 한도는 1회입니다.

Super 8 by Wyndham célèbre son 50ème anniversaire avec une promotion spéciale offrant des chambres au tarif de 1974 de 8,88 $ par nuit. Cette offre temporaire est disponible pour 888 nuits, réservables à partir du 8 août 2024, à 8h00 ET. La promotion reflète la croissance de Super 8, qui est passée d'un seul hôtel à Aberdeen, dans le Dakota du Sud, à une marque mondiale avec plus de 2 600 emplacements.

La marque a récemment subi un remaniement de plus de 140 millions de dollars par des franchisés, modernisant les chambres avec des meubles élégants, une literie stylée et des œuvres d'art locales uniques. Le tarif de 8,88 $ sera satisfait par 15 000 points Wyndham Rewards, échangeables pour au moins une nuit gratuite dans des centaines d'hôtels Super 8 dans les 18 mois suivant l'achat. Cette promotion est disponible pour les résidents des États-Unis et du Canada âgés de 18 ans et plus, avec une limite d'un achat par personne.

Super 8 by Wyndham feiert sein 50-jähriges Bestehen mit einer speziellen Promotion, die Zimmer zum Preis von 1974 von 8,88 Dollar pro Nacht anbietet. Dieses zeitlich begrenzte Angebot ist für 888 Übernachtungen verfügbar und kann ab dem 8. August 2024 um 8:00 Uhr ET gebucht werden. Die Promotion spiegelt das Wachstum von Super 8 wider, das von einem einzelnen Hotel in Aberdeen, South Dakota, zu einer globalen Marke mit über 2.600 Standorten gewachsen ist.

Die Marke hat kürzlich eine Überholung von über 140 Millionen Dollar durch Franchisenehmer erfahren, die die Zimmer mit stilvollen Möbeln, modischer Bettwäsche und einzigartiger lokaler Kunst modernisiert haben. Der Preis von 8,88 Dollar wird durch 15.000 Wyndham Rewards Punkte erfüllt, die innerhalb von 18 Monaten nach dem Kauf für mindestens eine kostenlose Nacht in Hunderten von Super 8 Hotels eingelöst werden können. Diese Promotion gilt für Einwohner der USA und Kanadas ab 18 Jahren, mit einer Kaufgrenze von einem pro Person.

Positive
  • Celebrating 50th anniversary with a promotional $8.88 room rate, potentially driving customer interest and bookings
  • Expanded to over 2,600 locations worldwide, indicating strong brand growth
  • $140+ million brand overhaul by franchisees, modernizing hotel amenities and appearance
  • Promotion may increase Wyndham Rewards membership sign-ups
Negative
  • availability of promotional rate (888 room nights) may lead to customer disappointment
  • Promotional rate fulfilled as reward points, not direct bookings, which may not appeal to all customers

Looking fresh: America's trusted roadside brand celebrates 50 years and a modern makeover with historically low room rates—available at hundreds of hotels for a limited time  

PARSIPPANY, N.J., July 29, 2024 /PRNewswire/ -- Dial-up internet, landlines, and VHS tapes—some things are best left in the past. But with age, some things only get better. At 50 years young, Super 8—America's trusted roadside hotel brand—has never looked or felt better and to celebrate, the brand is giving guests a chance to book a room this summer at the same rate it charged in 1974: $8.88 a night plus tax. Act fast though – only 888 nights are available at the reduced rate.

 


"Remember when eight bucks could get you something special? Super 8 sure does! This milestone isn't about looking back but celebrating how far we've come: from a single hotel in Aberdeen, South Dakota to one of the world's largest hotel brands with over 2,600 locations worldwide. And while our yearly odometer may read 50—continued investment by our franchisees means our hotels don't look or feel it."

- Mike Mueller, President, Super 8 by Wyndham


Turning Back the Clock 
Back in 1974, a gallon of gas cost just fifty-three cents, a bag of beef jerky was a buck, and a night at the original Super 8 in Aberdeen, South Dakota a cool $8.88. The inaugural room rate – a nod to the number eight in its name – symbolized the start of the brand's groundbreaking mission to make comfortable, budget-friendly accommodations accessible to all.

Say goodbye to grandpa's boxy dresser and grandma's floral bedspreads because, at 50 years young, Super 8 is more vibrant than ever. Following a massive, $140+ million brand overhaul by franchisees just a few years ago, rooms today feature sleek furniture, stylish bedding and a host of modern amenities, all built around the brand's signature offering—one-of-a-kind headboards featuring larger-than-life, bed-to-ceiling, hyper-local black and white art reflective of each hotel and its unique destination. 

$8.88? That's Super!
While costs have changed since the 70s, a great stay is forever timeless, especially at Super 8. For a limited time, the brand will bring back its historic $8.88 room rate. Here's how to get yours:

  • Starting August 8, 2024, at 8:00 AM ET, 888 room nights will be available for sale at a rate of $8.88 each, plus tax, exclusively at www.super8.com/throwback.

  • Sales will be fulfilled in the form of 15,000 Wyndham Rewards points – good for at least one free night at hundreds of Super 8 hotels and points are redeemable for a minimum of 18 months after purchase. Limit of one purchase of 15,000 points per person and available on a first-come, first-served basis while supplies last.

  • You must be a Wyndham Rewards member and provide your membership number at the time of purchase. Travelers are strongly encouraged to join prior to attempting to purchase so they can have their member number on hand. Join for free at www.wyndhamrewards.com/join.

  • Upon successfully purchasing, points will be credited to your Wyndham Rewards account within three business days.

To score a Super 8 throwback rate, travelers must be 18 years of age and a resident of the U.S. and Canada. For more information, including official rules as well as full terms and conditions, visit www.super8.com/throwback.

About Super 8 by Wyndham
For five decades, Super 8® by Wyndham—one of the world's largest economy hotel brands with more than 2,600 hotels globally—has served as a trusted and convenient companion on the road. Today, we're on a mission to elevate economy, modernizing the brand for the next generation of traveler with redesigned rooms, fast, free Wi-Fi and a complimentary light breakfast. Learn more www.super8.com. Like us on Facebook and follow us on Instagram. For development opportunities, visit www.wyndhamdevelopment.com.

About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Through its network of nearly 885,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers approximately 110 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit wyndhamhotels.com.

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SOURCE Wyndham Hotels & Resorts

FAQ

What is Super 8 by Wyndham's 50th anniversary promotion?

Super 8 by Wyndham is offering rooms at the 1974 rate of $8.88 per night for 888 room nights, available for booking starting August 8, 2024, at 8:00 AM ET.

How can customers book the $8.88 room rate at Super 8?

Customers can book the $8.88 rate exclusively at www.super8.com/throwback, starting August 8, 2024, at 8:00 AM ET, while supplies last.

What recent improvements has Super 8 by Wyndham made to its hotels?

Super 8 has undergone a $140+ million brand overhaul by franchisees, updating rooms with modern furniture, stylish bedding, and unique local artwork.

How many Super 8 by Wyndham locations are there worldwide?

Super 8 by Wyndham has grown to over 2,600 locations worldwide since its founding in 1974.

Wyndham Hotels & Resorts, Inc.

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