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From Breaking the Glass Ceiling to Breaking Hotel Ground: Wyndham Announces Program to Support Advancement of Women-Owned Hotels

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Wyndham Hotels & Resorts launched the "Women Own the Room" program to empower female entrepreneurs in hotel ownership. This initiative aims to address barriers women face in hotel development, offering tailored financial solutions, operational guidance, and a supportive community. Starting this fall, Wyndham will host events covering site selection, financing tips, and success stories from female developers. The program also includes a development incentive to provide financing and operational support for women-led hotels, reinforcing Wyndham's commitment to diversity and inclusion.

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  • Launch of the 'Women Own the Room' program aimed at empowering female entrepreneurs in hotel ownership.
  • Comprehensive financial and operational support tailored for women in the hotel industry.
  • Commitment to help female owners secure financing through a network of partners and innovative strategies.
  • Development incentive program to offer financing and operational assistance for women-developed hotels.
  • Wyndham received a perfect score on the Human Rights Campaign's Equality Index for three consecutive years.
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PARSIPPANY, N.J., Aug. 4, 2021 /PRNewswire/ -- Wyndham Hotels & Resorts, the world's largest hotel franchising company with approximately 9,000 hotels across nearly 95 countries, announced a new program, "Women Own the Room" designed to advance and empower female entrepreneurs who are interested in hotel ownership. Wyndham's Women Own the Room program is intended to be a resource to help overcome common barriers women face in hotel development and to help them effectively open and run their hotels. The program is built on the pillars of:

  • Delivering comprehensive financial solutions
  • Offering personalized operational guidance and support
  • Establishing an inclusive community for networking and education

"As the hotel industry resets and recovers from one of the most difficult periods in its history, we all have a unique opportunity to help advance and champion diversity in hospitality to help our industry prosper. At Wyndham - where diversity, equity, and inclusion are key cornerstones of our culture - we recognize the chance to do our part by helping to open more doors for women in our industry," said Chip Ohlsson, chief development officer, Wyndham Hotels & Resorts.

Commencing this fall, Wyndham will launch a series of events with topics to include:

  • Why the time is right for women to get into hotel development
  • How to select sites and perform feasibility assessments
  • Guidance and tips on securing financing for your hotel
  • Personal stories of female hotel developers that successfully broke the mold

"Wyndham is also committed to helping female owners secure financing through our network of debt and equity partners and will continue to explore and implement new and creative ways to support female hoteliers through the use of our balance sheet," said Michele Allen, chief financial officer, Wyndham Hotels & Resorts.

Together with these educational and networking events and commitment to use its balance sheet to support women hotel owners, Wyndham is also launching a development incentive program that will provide meaningful Wyndham financing, plus complimentary or expanded first-year operating services to support the success of hotels developed by women.

"Introducing more women entrepreneurs to hotel ownership is great for women, and great for our industry.  Our industry is stronger with a variety of people that bring varying backgrounds and points of view.  Programs like this move the industry forward," said Rosanna Maietta, President & CEO, American Hotel and Lodging Foundation.

Wyndham strives to maintain a culture of diversity, equity and inclusion across its organization, and the launch of this program to introduce more women to the hotel industry is a natural extension. For the third year in a row, the company received a perfect score on the Human Rights Campaign's Equality Index, designating Wyndham for leading in equality. The company was also named by DiversityInc as a noteworthy company for two consecutive years for its commitment to diversity and inclusion. 

Considering developing a hotel?  Get in touch to learn more here. To get involved and stay up-to-date on Women Own the Room's upcoming events, sign up here.

About Wyndham Hotels & Resorts

Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with approximately 9,000 hotels across nearly 95 countries on six continents. Through its network of approximately 798,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 21 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is also a leading

provider of hotel management services. The Company's award-winning Wyndham Rewards loyalty program offers 89 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

Program Contact:

Bella Silverberg
Wyndham Hotels & Resorts
+1 (973) 753-7168
bella.silverberg@wyndham.com  

Media Contact:

Scott Carman
Wyndham Hotels & Resorts
+1 (973) 753-6590
scott.carman@wyndham.com  

 

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SOURCE Wyndham Hotels & Resorts

FAQ

What is the 'Women Own the Room' program by Wyndham Hotels?

The 'Women Own the Room' program is designed to empower female entrepreneurs interested in hotel ownership by providing financial solutions, operational guidance, and a supportive community.

When will the 'Women Own the Room' program events start?

The events for the 'Women Own the Room' program will commence in the fall of 2021.

What topics will be covered in the Wyndham Hotels events for female entrepreneurs?

Topics include site selection, feasibility assessments, securing financing, and personal stories from successful female hotel developers.

What kind of support does Wyndham offer to women hotel owners?

Wyndham offers personalized operational guidance, financial solutions, and a development incentive program for women-owned hotels.

What is the stock symbol for Wyndham Hotels & Resorts?

The stock symbol for Wyndham Hotels & Resorts is WH.

Wyndham Hotels & Resorts, Inc.

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