Participation in Outdoor Activities Continues to Increase, Road Trips Preferred Summer Travel Method, According to Winnebago Industries Insights
Third Year in a Row Outdoor Participation has Expanded
EDEN PRAIRIE, Minn., May 26, 2023 (GLOBE NEWSWIRE) -- As Americans make summer travel and recreation plans, they are increasingly looking to the outdoors and road trips to improve mental well-being and to combat the rising costs of flights, lodging and car rentals according to a new consumer survey from Winnebago Industries, Inc. (NYSE: WGO), a leading outdoor lifestyle product manufacturer. The company today released insights from its third annual spotlight survey that looks at outdoor industry trends and consumer behavior.
Outdoor Participation Continues to Increase in 2023
In 2022,
This trend will continue into 2023, as
Participation drivers for Americans getting outdoors is linked to their mental and physical well-being:
52% of respondents said they will increase their outdoor activity to reduce stress, up3% from49% in 2022.47% of respondents said they will increase their outdoor activity to improve health and well-being, a7% increase from42% in 2022.
Additionally,
“It’s clear that interest in activities like camping, boating and hiking continue to rise as more people become exposed to them and experience the benefits of spending more time outside,” said Michael Happe, president and CEO of Winnebago Industries. “The outdoors is a place to find health and happiness and to create cherished memories with family and friends. We see a certain ‘stickiness’ to those experiences from people of all ages and demographics which is encouraging to the future of the outdoor recreation industry.”
The Summer of RV Travel
According to the survey, the great American road trip has never been more appealing as inflation drives up the costs of airline tickets, rental cars and hotels.
- Almost two-thirds (
63% ) of respondents have considered using an RV for a vacation rather than traveling by plane. - Over two-thirds (
70% ) of respondents have considered using an RV for travel instead of a flight, hotel and rental car. - In 2023,
19% of respondents indicated they will use an RV for their summer vacation transportation. This increased 6 points from 2022 (13% ).
The rising cost and hassles of airline travel have increased RV interest as consumers consider other ways to enjoy a vacation in the outdoors. Over half (
Shorter driving distances remained the popular vacation choice with
“Hitting the road in an RV for a summer vacation is a timeless American tradition,” said Amber Holm, chief marketing officer for Winnebago Industries. “We are seeing that vacationers are opting to travel shorter distances via roads rather than by plane as they look to find the freedom, connection and personal growth opportunities the outdoors can provide.”
For more than 65 years, Winnebago Industries has been connecting people with the outdoors, one great adventure at a time. Last November, Winnebago Industries announced a new, concerted effort in sharing its insights into the health of the outdoor recreation industry. This latest report is part of an annual release which includes data on summer travel plans.
Surveys were taken in May 2023 with 1,009 general population adults (18+ years old).
About Winnebago Industries
Winnebago Industries, Inc. is a leading North American manufacturer of outdoor lifestyle products under the Winnebago, Grand Design, Chris-Craft, Newmar and Barletta brands, which are used primarily in leisure travel and outdoor recreation activities. The company builds quality motorhomes, travel trailers, fifth-wheel products, outboard and sterndrive powerboats and commercial community outreach vehicles. Winnebago Industries has multiple facilities in Iowa, Indiana, Minnesota and Florida. The Company’s common stock is listed on the New York Stock Exchange and traded under the symbol WGO. For access to Winnebago Industries' investor relations material or to add your name to an automatic email list for Company news releases, visit http://investor.wgo.net.
Contact:
Daniel Sullivan | Media@Winnebagoind.com