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Wells Fargo Announces Rebuilt Mobile App and All-New Virtual Assistant, Fargo™
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Wells Fargo (NYSE: WFC) has announced a significant overhaul of its mobile banking experience set to launch in early 2022. Key features include a revamped mobile app and the introduction of a virtual assistant named Fargo that will enhance customer interactions. This initiative is part of Wells Fargo's multiyear strategy to prioritize digital banking and improve user experience through advanced technology and partnerships with leading tech firms. The first phase will cater to consumer, small business, and wealth management clients, aiming to streamline banking tasks and provide personalized financial insights.
Positive
Launch of a rebuilt mobile banking experience beginning early 2022.
Introduction of the AI-powered virtual assistant, Fargo, for improved customer interaction.
Increased investment in technology to drive digital-first capabilities for customers.
Plans for a phased rollout to enhance user experience for 27 million mobile active customers.
Negative
None.
Enhancements to launch starting in early 2022
SAN FRANCISCO--(BUSINESS WIRE)--
Wells Fargo & Company (NYSE: WFC) announced today a rebuilt mobile banking experience for consumer and small business customers, set to begin rolling out early next year, with an all-new virtual assistant — Fargo™ — to be added later in 2022. The enhanced digital capabilities are part of the company’s multiyear strategy to become digital-first and reinvent digital personal finance, supported by increased investments in next generation technology and strategic partnerships with leading tech companies.
A woman looks at her phone with Wells Fargo sign in background. (Photo: Wells Fargo)
“For many of our customers, Wells Fargo is the app,” said Ather Williams III, head of Strategy, Digital, and Innovation at Wells Fargo. “While face-to-face interactions make sense for more consultative financial moments in our customers’ lives, the majority of their day-to-day personal finance is done digitally. Our strategic investments — both in our own technology and via collaboration with digital leaders — reflect our deep commitment to providing our customers an experience that reflects their expectations for intuitive, seamless, and personalized digital experiences.”
As the reimagined Wells Fargo Mobile® app debuts next year, Wells Fargo’s 27 million mobile active customers will notice a new, modern look and feel and a simpler user experience that will help them more easily accomplish their banking needs — everything from the way they send and receive money via a one-stop-shop Pay & Transfer hub to how they explore products and more. The first phase of the transformed mobile app will begin rolling out in early Q1 2022 with a phased rollout to consumer, small business, and Wealth & Investment Management customers.
“Our customers live on their phones, accomplishing every task and planning their next important life moment all via digital. They expect their mobile banking app to mirror the same frictionless and time-saving experiences they get with other apps they use,” said Michelle Moore, Wells Fargo’s head of Consumer Digital. “The rebuilt mobile app will not only deliver a more seamless experience for customers, but it will lay the foundation for a digital personal finance experience that pushes the whole industry forward as new features such as Fargo and others are added in 2022 and beyond.”
Once Fargois added to the mobile app, it will bring a concierge-like experience to the app — customers will be able to get answers to their everyday banking questions and, rather than self-serving to accomplish a task, customers will be able to ask Fargo to complete the task for them. As the artificial intelligence-powered virtual assistant evolves, it will also surface personalized insights and recommendations to help customers better manage their finances.
Today’s mobile app news follows a recent announcement of a new digital infrastructure strategy inclusive of strategic partnerships with tech industry leaders as the bank plans to leverage third-party expertise and capabilities to execute a new digital infrastructure strategy. This strategy will help drive next generation, digital-first capabilities for customers that are fast and secure. Customers can expect to see some of the same innovative user experiences they’re accustomed to receiving from digital leaders become part of their Wells Fargo digital banking experience.
In addition to a reimagined mobile app, Wells Fargo will introduce the first phase of a redesigned public website in early 2022. Digital is the fastest growing channel in Wells Fargo’s history, and it’s where customers interact with the bank the most. In Q3 2021, customers logged in 1.6 billion times using mobile devices, up 14% year over year.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets, proudly serves one in three U.S. households and more than 10% of small businesses in the U.S., and is the leading middle market banking provider in the U.S. We provide a diversified set of banking, investment, and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 37 on Fortune’s 2021 rankings of America’s largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health, and a low-carbon economy. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories.
Cautionary Statement about Forward-Looking Statements
This news release contains forward-looking statements about our future financial performance and business. Because forward-looking statements are based on our current expectations and assumptions regarding the future, they are subject to inherent risks and uncertainties. Do not unduly rely on forward-looking statements as actual results could differ materially from expectations. Forward-looking statements speak only as of the date made, and we do not undertake to update them to reflect changes or events that occur after that date. For information about factors that could cause actual results to differ materially from our expectations, refer to our reports filed with the Securities and Exchange Commission, including the “Forward-Looking Statements” discussion in Wells Fargo’s most recent Quarterly Report on Form 10-Q as well as to Wells Fargo’s other reports filed with the Securities and Exchange Commission, including the discussion under “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2018, available on its website at www.sec.gov.
What new features will Wells Fargo's mobile app include in 2022?
Wells Fargo's mobile app will feature a revamped design and the introduction of an AI-powered virtual assistant named Fargo, aimed at enhancing user interaction.
When will the new mobile banking experience launch for Wells Fargo?
The new mobile banking experience is set to launch in early 2022.
How many customers will benefit from Wells Fargo's mobile app improvements?
Approximately 27 million mobile active customers will benefit from the enhanced mobile app.
What is the purpose of the Fargo virtual assistant at Wells Fargo?
Fargo will provide a concierge-like experience, helping customers with banking tasks and offering personalized financial insights.
What strategic partnerships is Wells Fargo pursuing to enhance digital banking?
Wells Fargo is collaborating with leading tech companies to bolster their digital infrastructure strategy and improve customer experiences.
