Evelyn Varner Named Head of Advice Enablement for Wells Fargo Wealth & Investment Management (WIM)

Rhea-AI Summary

Wells Fargo (NYSE: WFC) has appointed Evelyn Varner as head of Advice Enablement for Wealth & Investment Management (WIM). This role aims to enhance collaboration between advisors and clients, focusing on comprehensive, digitally-enabled advice. Varner brings over 16 years of experience from Bank of America/Merrill, where she developed digital planning platforms. She will oversee advisory operations across WIM, including Wells Fargo Advisors and Wells Fargo Private Bank, with a goal to innovate advice experiences and improve service delivery.

Positive

• Appointment of Evelyn Varner enhances leadership in Advice Enablement for WIM.
• Varner's extensive experience in digital planning will strengthen advisory services.
• Focus on innovative, data-driven advice may improve client engagement and satisfaction.

Negative

• None.

Wells Fargo & Company (NYSE: WFC) today announced Evelyn Varner as head of Advice Enablement for Wealth & Investment Management (WIM). The new role is part of WIM’s Advice and Planning center of excellence, which delivers advice and planning capabilities that will help advisors and clients work together to address a broad range of client needs, concerns, and goals. Varner will report to Michael Liersch, WIM head of Advice and Planning.

Evelyn Varner, head of Advice Enablement for Wells Fargo Wealth & Investment Management (WIM) (Photo: Wells Fargo)

“Evelyn’s unique background is a perfect fit to lead our effort in the Advice Center to focus on building digitally enabled, holistic, goals-based advice, working collaboratively with our partners in technology and operations,” said Liersch. “Her terrific experience will help us deliver comprehensive and competitive solutions across the wealth continuum. I’m thrilled to have her lead this team.”

Varner will work across all of WIM’s client-facing businesses, including Wells Fargo Advisors and Wells Fargo Private Bank, and will play a critical role in developing the vision for how advisors best use data and tools to help deliver meaningful, relevant, real-time advice to their clients. This includes designing and launching new, innovative advice experiences for collaborative use by advisors and clients across WIM.

With more than 16 years of experience in the financial services industry, Varner most recently served as digital planning executive for Bank of America/Merrill where she was responsible for developing and implementing omni-channel digital planning platforms and customer experience initiatives. Prior to that role, she led and managed the Merrill personal and institutional retirement platforms, and managed account products.

Varner received a bachelor’s degree in finance from State University of New York at New Paltz, and a master’s degree in applied statistics and operations research from Union College.

Investment and Insurance Products are:

• Not Insured by the FDIC or Any Federal Government Agency

• Not a Deposit or Other Obligation of, or Guaranteed by, the Bank or Any Bank Affiliate

• Subject to Investment Risks, Including Possible Loss of the Principal Amount Invested

About Wells Fargo Wealth & Investment Management

Wells Fargo Wealth & Investment Management (WIM) is a division within Wells Fargo & Company. WIM provides financial products and services through various bank and brokerage affiliates of Wells Fargo & Company and is one of the largest wealth managers in the U.S., with nearly $2 trillion in client assets. WIM serves clients through the following businesses: Wells Fargo Private Bank serves high-net-worth individuals and families; Abbot Downing serves ultra-high-net-worth individuals and families; and Wells Fargo Advisors provides advice and guidance to help clients maximize all aspects of their financial lives. Through Wells Fargo Private Bank and Abbot Downing, WIM is also a leading provider of trust, investment, and fiduciary services, including personal trust services and a number of specialized wealth services designed to meet the diverse needs of high-net-worth clients.

Wells Fargo Private Bank and Abbot Downing, Wells Fargo businesses, provide products and services through Wells Fargo Bank, N.A., and its various affiliates and subsidiaries. Wells Fargo Bank, N.A., is a bank affiliate of Wells Fargo & Company.

Brokerage services are offered through Wells Fargo Advisors. Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC, and Wells Fargo Advisors Financial Network, LLC, Members SIPC, separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company.

Wells Fargo Bank, N.A., offers various advisory and fiduciary products and services including discretionary portfolio management. Wells Fargo affiliates, including financial advisors of Wells Fargo Advisors, a separate non-bank affiliate, may be paid an ongoing or one-time referral fee in relation to clients referred to the bank. The bank is responsible for the day-to-day management of the account and for providing investment advice, investment management services, and wealth management services to clients. The role of the financial advisor with respect to bank products and services is limited to referral and relationship management services.

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets and proudly serves one in three U.S. households and more than 10% of all middle market companies and small businesses in the U.S. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 30 on Fortune’s 2020 rankings of America’s largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health and a low-carbon economy. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories.

Additional information may be found at www.wellsfargo.com | Twitter: @WellsFargo.

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FAQ

Who is the head of Advice Enablement at Wells Fargo as of now?

Evelyn Varner is the head of Advice Enablement for Wealth & Investment Management at Wells Fargo.

What experience does Evelyn Varner have in the financial services industry?

Evelyn Varner has over 16 years of experience, including a role as a digital planning executive at Bank of America/Merrill.

What is the main focus of Evelyn Varner's new role at Wells Fargo?

Varner's role focuses on delivering digitally enabled, holistic, goals-based advice to clients.

How will Evelyn Varner's appointment impact Wells Fargo's advisory services?

Her experience is expected to improve service delivery and client engagement across WIM.

What businesses does Wells Fargo's Wealth & Investment Management division include?

WIM includes Wells Fargo Advisors and Wells Fargo Private Bank, serving high-net-worth clients.