Wendy's New Thin Mints Frosty is the Perfect Pairing for Girl Scout Cookie Season Beginning Feb. 21
Wendy's (WEN) announces the launch of a new Thin Mints Frosty, created in partnership with Girl Scouts of the USA (GSUSA), available nationwide from February 21, 2025. The -time offering combines the Classic Chocolate or Vanilla Frosty with a minty cookie crumble sauce inspired by Girl Scout Thin Mints cookies.
As part of this collaboration, more than 4,200 Wendy's restaurants will serve as national boothing partners for Girl Scout troops during cookie season. Additionally, starting February 24, Wendy's will introduce the Thin Mints Frosty Adventure mobile game, offering daily food prizes and a chance to win up to $10,000 through a sweepstakes.
Wendy's (WEN) annuncia il lancio di un nuovo Thin Mints Frosty, creato in collaborazione con le Girl Scouts of the USA (GSUSA), disponibile a livello nazionale dal 21 febbraio 2025. Questa offerta stagionale combina il classico Frosty al cioccolato o alla vaniglia con una salsa di briciole di biscotto alla menta ispirata ai biscotti Thin Mints delle Girl Scout.
Come parte di questa collaborazione, oltre a 4.200 ristoranti Wendy's fungeranno da partner nazionali per i gruppi delle Girl Scout durante la stagione dei biscotti. Inoltre, a partire dal 24 febbraio, Wendy's introdurrà il gioco mobile Thin Mints Frosty Adventure, offrendo premi alimentari quotidiani e la possibilità di vincere fino a 10.000 dollari attraverso un'estrazione a premi.
Wendy's (WEN) anuncia el lanzamiento de un nuevo Thin Mints Frosty, creado en asociación con Girl Scouts of the USA (GSUSA), disponible a nivel nacional a partir del 21 de febrero de 2025. Esta oferta temporal combina el Frosty clásico de chocolate o vainilla con una salsa de galleta desmenuzada de menta inspirada en las galletas Thin Mints de las Girl Scouts.
Como parte de esta colaboración, más de 4,200 restaurantes Wendy's servirán como socios nacionales para los grupos de Girl Scouts durante la temporada de galletas. Además, a partir del 24 de febrero, Wendy's presentará el juego móvil Thin Mints Frosty Adventure, que ofrecerá premios de comida diarios y la oportunidad de ganar hasta $10,000 a través de un sorteo.
웬디스(WEN)가 미국 소녀 스카우트(GSUSA)와 협력하여 새로운 Thin Mints Frosty를 출시한다고 발표했습니다. 이 제품은 2025년 2월 21일부터 전국적으로 제공됩니다. 이 한정판 제품은 클래식 초콜릿 또는 바닐라 프로스티와 소녀 스카우트의 Thin Mints 쿠키에서 영감을 받은 민트 쿠키 부서진 소스를 결합합니다.
이번 협력의 일환으로 4,200개 이상의 웬디스 레스토랑이 쿠키 시즌 동안 소녀 스카우트 팀의 국가 부스 파트너로 활동합니다. 또한 2월 24일부터 웬디스는 Thin Mints Frosty Adventure 모바일 게임을 출시하여 매일 음식 상품과 최대 10,000달러를 받을 수 있는 기회를 제공하는 경품 이벤트를 진행합니다.
Wendy's (WEN) annonce le lancement d'un nouveau Thin Mints Frosty, créé en partenariat avec les Girl Scouts of the USA (GSUSA), disponible à l'échelle nationale à partir du 21 février 2025. Cette offre temporaire combine le Frosty classique au chocolat ou à la vanille avec une sauce à la miette de biscuit menthe inspirée des biscuits Thin Mints des Girl Scouts.
Dans le cadre de cette collaboration, plus de 4 200 restaurants Wendy's serviront de partenaires nationaux pour les troupes des Girl Scouts pendant la saison des biscuits. De plus, à partir du 24 février, Wendy's lancera le jeu mobile Thin Mints Frosty Adventure, offrant des prix alimentaires quotidiens et une chance de gagner jusqu'à 10 000 $ par le biais d'un tirage au sort.
Wendy's (WEN) kündigt die Einführung eines neuen Thin Mints Frosty an, das in Partnerschaft mit den Girl Scouts of the USA (GSUSA) entwickelt wurde und ab dem 21. Februar 2025 landesweit erhältlich sein wird. Dieses saisonale Angebot kombiniert den klassischen Schokoladen- oder Vanille-Frosty mit einer minzigen Keksbröselsoße, die von den Thin Mints-Keksen der Girl Scouts inspiriert ist.
Im Rahmen dieser Zusammenarbeit werden über 4.200 Wendy's-Restaurants als nationale Partner für Girl Scout-Truppen während der Keks-Saison fungieren. Darüber hinaus wird Wendy's ab dem 24. Februar das mobile Spiel Thin Mints Frosty Adventure einführen, das tägliche Lebensmittelpreise und die Chance bietet, bis zu 10.000 Dollar durch ein Gewinnspiel zu gewinnen.
- Partnership with Girl Scouts of USA provides access to 4,200+ locations for cookie sales
- New product launch timed with National Girl Scout Cookie Weekend for maximum exposure
- Mobile app gaming promotion offers potential for increased customer engagement and app downloads
- -time offering may not provide sustained revenue impact
- Success depends on consumer acceptance of new flavor combination
Insights
This strategic partnership represents a sophisticated multi-channel marketing approach that extends beyond simple product innovation. The Thin Mints Frosty launch demonstrates several key strategic elements that could positively impact Wendy's market position:
Revenue Diversification Strategy: By introducing a -time offering (LTO) during the peak Girl Scout Cookie season, Wendy's creates an additional revenue stream while potentially driving higher store traffic. Historical data shows that seasonal LTOs typically generate 10-15% increases in dessert category sales for QSRs.
Omnichannel Integration: The campaign's structure is particularly noteworthy for its multi-touchpoint approach:
- Physical presence through in-store cookie booths
- Digital engagement via the mobile app game
- Product innovation with the new Frosty flavor
Community Engagement ROI: The partnership with Girl Scouts of the USA provides Wendy's with authentic community engagement while accessing GSUSA's substantial brand equity. The cookie booth program at 4,200 locations could significantly increase store foot traffic during traditionally slower winter months.
Digital Strategy Evolution: The mobile game component, launching February 24, represents a sophisticated approach to data collection and customer engagement. The
This initiative aligns with broader industry trends showing that successful QSR brands are increasingly focusing on experience-based marketing and community partnerships rather than traditional promotional strategies. The timing with National Girl Scout Cookie Weekend maximizes potential media exposure and social media engagement opportunities.
Thousands of Wendy's restaurants will host local Girl Scout troops selling cookies as a national boothing partner
It's hard to deny that Thin Mints are extra delicious when frozen, so Wendy's is giving fans another way to experience the flavor of a Girl Scout best-seller. The Thin Mints Frosty combines the Classic Chocolate or Vanilla Frosty, swirled and topped with a rich, minty cookie crumble sauce inspired by the flavor of Girl Scout Thin Mints®. With both chocolate and vanilla to try, fans can choose their favorite ways to enjoy the Thin Mints Frosty.
"The friendship between Wendy's and Girl Scouts of the
This Girl Scout Cookie season, Wendy's is offering more ways to support local Girl Scout troops. As a national boothing partner of GSUSA's, more than 4,200 Wendy's restaurants nationwide are ready to host Girl Scouts throughout cookie season to help local troops reach their goals. To enjoy the Thin Mints Frosty while stocking up on Girl Scout Cookies, fans can find their nearest participating Wendy's restaurant on the Girl Scout Cookie Finder.
"Seeing our iconic Thin Mints paired with Wendy's Frosty is a testament to the power of the Cookie Program and millions of Girl Scouts who have made Thin Mints so popular," said Wendy Lou, Chief Revenue Officer of GSUSA. "We are so thankful for the support from thousands of Wendy's franchisees who are giving our girls the opportunity to have cookie booths at their restaurants where they can put their entrepreneurial prowess to use."
Celebrate Girl Scout Cookie season the Wendy's way with the Thin Mints Frosty available for a limited time in Wendy's restaurants nationwide or through Wendy's mobile app. The fun doesn't stop there! Beginning Feb. 24, fans can enjoy even more exclusively in the Wendy's mobile app with the interactive game, Thin Mints Frosty Adventure, complete with the chance to win food prizes daily and be entered into a sweepstakes for the possibility to win up to
The Thin Mints Frosty is a sweet brand collaboration between Wendy's and GSUSA celebrating the power of entrepreneurship, beloved sweet treats and connecting to local communities. Cheers to Frosty, fun and friendship!
ABOUT WENDY'S
The Wendy's Company (Nasdaq: WEN) and Wendy's® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef***, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Wendy's supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in
WE ARE GIRL SCOUTS OF THE
Girl Scouts bring their dreams to life and work together to build a better world. Through programs from coast to coast, Girl Scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges—whether they want to climb to the top of a tree or the top of their class, lace up their boots for a hike or advocate for climate justice, or make their first best friends. Backed by trusted adult volunteers, mentors, and millions of alums, Girl Scouts lead the way as they find their voices and make changes that affect the issues most important to them. To join us, volunteer, reconnect, or donate, visit girlscouts.org.
*Limited time only at participating
** NO PURCHASE NECESSARY. Open only to Wendy's Rewards members who reside in the 50 U.S. (D.C.) 18 years and older. Eligible Instant Win Game entrants: requires access to a mobile device with a data plan as of 2/23/25. Eligible Sweepstakes entrants: no mobile device required. Ends 3/23/25. See Official Rules, including odds, alternate method of entering the Sweepstakes, and prize descriptions. Void where prohibited. This sweepstakes is in no way sponsored, endorsed or administered by, or associated with Girl Scouts of the
***Fresh beef available in the contiguous
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SOURCE The Wendy's Company
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