Wendy's Drops Bone-Chillingly Fun Boo! Bag Meal, Featuring Exclusive Frosty Figure for "Kidults" and Parents

Rhea-AI Summary

Wendy's is launching a -edition Boo! Bag meal for Halloween, available from October 21 while supplies last. The meal includes a Dave's Single, small Hot & Crispy Fry, small Frosty, glow-in-the-dark Bone Chiller Frosty figure, and a Boo! Books coupon book. Boo! Books, also sold separately for $1, contain coupons for five free Jr. Frosty treats and a bonus coupon for a $1.99 kids' meal with purchase.

The promotion supports foster care adoption through the Dave Thomas Foundation for Adoption. Wendy's is also offering a Frosty Frights kids' meal, making it a one-stop-shop for seasonal treats. Boo! Books are available until November 3, with coupons valid through December 31, 2024.

Positive

• -edition Boo! Bag meal could drive increased sales and customer engagement
• Promotion supports foster care adoption, potentially enhancing brand image
• Boo! Books offer value to customers with free Jr. Frosty treats and discounted kids' meals

Negative

• availability of Boo! Bags may restrict potential sales

Insights

Market Research Analyst

Wendy's latest Halloween-themed promotion, the Boo! Bag meal, is a clever marketing strategy aimed at expanding its customer base and driving sales during the holiday season. By targeting "kidults" and parents, Wendy's is tapping into the growing trend of adults participating in Halloween festivities, potentially increasing foot traffic and average ticket size.

The -edition nature of the promotion, coupled with the collectible Frosty figure, could create a sense of urgency and drive immediate sales. However, the overall financial impact is likely to be modest. While it may boost short-term revenue, it's unlikely to significantly affect Wendy's bottom line or stock price in the long term.

The charitable aspect, benefiting foster care adoption, aligns with corporate social responsibility trends and may enhance brand perception. This could indirectly support customer loyalty and long-term value, but the immediate financial impact is likely minimal.

The whole family can celebrate Halloween with new limited-edition meal bundles beginning October 21

DUBLIN, Ohio, Oct. 21, 2024 /PRNewswire/ -- 

WHAT:
Halloween treats aren't just for kids! HalloWEENDY's is delivering spooky food and fun for the whole family this season. Beginning October 21, Wendy's^® fans can order a limited-edition Boo! Bag meal,* featuring a Dave's Single^®, small Hot & Crispy Fry, small Frosty^®, glow-in-the-dark Bone Chiller Frosty figure and a Boo! Books^® coupon book.

Boo! Books feature coupons for FIVE free Jr. Frosty treats, and a sixth bonus coupon to redeem a $1.99 Wendy's kids' meal with any purchase. Even sweeter, every Boo! Books coupon book sold in a Boo! Bag or individually for just $1 benefits foster care adoption.** Boo! Bags will join the Wendy's menu with Wendy's Frosty Frights*** kids' meal, making Wendy's the one-stop-shop for seasonal eats and treats.  

WHERE & WHEN:
Boo! Bags will be available for purchase at Wendy's restaurants nationwide Monday, October 21 while supplies last. Limited quantity. Boo! Books are available for purchase now through November 3 at participating U.S. Wendy's locations, with coupons valid through December 31, 2024.

WHY:
With the launch of Boo! Bags, the whole family can get in on the Halloween fun at Wendy's. From those "kidults" who love a collectible toy to a parent looking for a delicious meal deal, Wendy's has fright-fanatics covered.

By purchasing limited-time Boo! Bags, inclusive of a Boo! Books coupon book in each bundle, fans will be directly supporting the Dave Thomas Foundation for Adoption^®. To learn more about Boo! Books and how Wendy's is working to make more family moments possible, visit Wendy's Boo! Books website or www.davethomasfoundation.org

HOW:
Whether ordering a Boo! Bag for the adults or a Frosty Frights meal for the kids, visit your nearest Wendy's to celebrate HalloWEENDY's! If interested in purchasing Boo! Books separately, you can order via the mobile app or through Wendy's self-order kiosks — just add your Boo! Books to your order from the "Give Something Back" category.

ABOUT WENDY'S:
Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, "Quality is our Recipe^®," which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef,**** freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption and its signature Wendy's Wonderful Kids^® program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system. Today, Wendy's and its franchisees employ hundreds of thousands of people across over 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising. Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on X and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.   

* Hurry, limited quantity.  Limited time only at participating U.S. Wendy's, while supplies last. Only available in-restaurant, not offered in-app.
**Available at participating U.S. Wendy's while supplies last. 90¢ of every $1 coupon book sold from 9/2/2024 - 11/3/2024 will benefit the Dave Thomas Foundation for Adoption. Coupons only redeemable in-restaurant. Coupons valid until 12/31/2024.
***Limited time only at participating U.S. Wendy's while supplies last.  Kids meal toy may vary.
****Fresh beef available in the contiguous U.S., Alaska and Canada.

 

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SOURCE The Wendy's Company

FAQ

What is included in Wendy's Boo! Bag meal for Halloween 2024?

Wendy's Boo! Bag meal includes a Dave's Single, small Hot & Crispy Fry, small Frosty, glow-in-the-dark Bone Chiller Frosty figure, and a Boo! Books coupon book.

When will Wendy's (WEN) Boo! Bag meals be available in 2024?

Wendy's Boo! Bag meals will be available starting October 21, 2024, while supplies last.

How much do Wendy's Boo! Books cost and what do they offer?

Wendy's Boo! Books cost $1 and offer coupons for five free Jr. Frosty treats and a bonus coupon for a $1.99 kids' meal with purchase.

How long are Wendy's (WEN) Boo! Books coupons valid in 2024?

Wendy's Boo! Books coupons are valid through December 31, 2024.