WD-40® Brand Debuts American Classic 1951 Chevrolet 3100 Rebuild at the SEMA Show

Rhea-AI Summary

WD-40 has collaborated with Trad Ronfeldt to rebuild a classic 1951 Chevrolet 3100, which will be auctioned to benefit SEMA Cares charities. Debuting at the 2021 SEMA Show, the vehicle features a V-8 383 Stoker engine producing over 500 horsepower, a custom dually rear, and a restored interior. This initiative continues WD-40's legacy of supporting charitable causes, having previously raised over $1 million through similar auctions. The truck showcases WD-40 products used during its build, blending classic aesthetics with modern performance.

Positive

• Collaboration with Trad Ronfeldt enhances brand visibility in automotive culture.
• The auction aims to raise funds for SEMA Cares charities, promoting corporate social responsibility.
• Successful history of raising over $1 million for charity through previous vehicle auctions.
• Showcasing innovative use of WD-40 products during the vehicle's restoration.

Negative

• None.

Custom Vehicle to be Auctioned with Proceeds Benefiting SEMA Cares Charities

SAN DIEGO--(BUSINESS WIRE)-- When Trad Ronfeldt took on an ambitious plan to rebuild a classic 1951 Chevrolet 3100 from the ground up, he did so with a vision of creating something that looked like it just rolled off the production line. He accomplished this and more in a now road-ready vehicle that maintains its classic look with a custom-built dually rear end, backed by added horsepower and superior performance.

The Chevy truck is the result of a partnership between Ronfeldt, crew chief to seven-time Pro-4 off-road racing champion Kyle LeDuc, and WD-40_® Brand, which is debuting the custom fabrication at the 2021 SEMA Show (West Hall #50109).

To transform this classic vehicle to a modern-day machine, Ronfeldt and WD-40 Brand set out to build a truck that maintained an authentic time-capsule aesthetic with increased performance. To accomplish that goal, Ronfeldt relied on his 23 years of experience to fabricate the truck bed from new materials designed to match the truck’s year and model. Ronfeldt stamped, bent and cut the bed, imitating the truck’s body lines to make it look like a Chevrolet production piece straight off the 1951 assembly line.

Additionally, the WD-40 Brand/SEMA Cares Custom 1951 Chevrolet 3100 has:

- A V-8 fuel injected 383 Stoker producing 500+ horsepower

- Custom dually rear with widened Currie Axle

- New suspension design

- A restored cab interior with new upholstery and distressed leather seats

- A custom patina paint job

- Completely new drivetrain and transmission

“The 1951 Chevrolet 3100 is an American classic, and we’ve transformed it, using WD-40 Brand products and a whole lot of passion and grit, into a modern, one-of-a-kind vehicle,” said Ronfeldt. “WD-40 Brand is an industry icon, with a long history of helping pros get their jobs done right and this project is no exception. It’s an honor to work with such an iconic brand on a project that I know will make a difference.”

The custom vehicle will be sold at auction on bringatrailer.com in early 2022 to benefit SEMA Cares charities, including Childhelp, a nonprofit organization dedicated to the prevention and treatment of child abuse. To date, WD-40 Brand has built and auctioned more than 10 vehicles and raised more than $1 million for charity.

“WD-40 Brand has been helping automotive pros get the job done right for more than 68 years,” said Erin Bala, senior brand experience, engagement and innovation director at WD-40 Company. “The WD-40 Brand/SEMA Cares Custom 1951 Chevrolet 3100 is a continuation of that tradition and is sure to inspire automotive pros and enthusiasts alike. The project also continues our long history of giving back and making things better than they are today.”

Ronfeldt used a variety of WD-40 Brand products throughout the rebuild, including WD-40_® EZ-REACH_® to ream and drill holes in the utility bed that have galled threads from corrosion and adhesion, and WD-40 Specialist_® Gel Lube to lubricate the shift linkage. This spray gel lubricant goes on thick and stays where you spray, making it ideal for use on vertical surfaces.

SEMA attendees can see the build and learn how WD-40 Brand products were used in transformation of the American classic. In addition, visitors can meet Ronfeldt and influencer partners Humble Mechanic, BleepinJeep and Busted Knuckle in the booth between 10 a.m. – noon on November 3-4, 2021. While there, brand fans can enter for a chance to win a Best Made front-loading toolbox filled with WD-40 Specialist_® products and tools from Snap-On®, Wera® and other brands. Read more about the rules for entry at https://files.wd40.com/sweepstakes/sema-sweepstakes-rules/.

For more information, images of the 1951 Chevrolet 3100 and to learn how WD-40 Brand products were used in the build, visit wd40.com/custombuild.

*Snap-On® is a registered trademark of Snap-On Manufacturing Company
*Wera® is a registered trademark of Wera Werkzeuge GmbH

About WD-40_® Brand

WD-40 Brand offers more than 30 innovative, quality products to get the Job Done Right_™. For nearly 70 years, WD-40 Multi-Use Product, America’s #1 multi-purpose lubricant*, has helped end users stop squeaks, remove grease and grime, penetrate stuck parts and displace moisture. The same spirit of innovation for solving the toughest challenges, which led to the creation of the original WD-40 Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist_® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40_® Brand products, please visit wd40.com.

WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The Company owns a wide range of trusted maintenance, homecare and cleaning products under the following well-known brands: WD-40_® Multi-Use Product, WD-40 Specialist_®, 3-IN-ONE_®, GT85_®, X-14_®, 2000 Flushes_®, Carpet Fresh_®, no vac_®, Spot Shot_®, 1001_®, Lava_® and Solvol_®.

*All Purpose Spray Lubricant, NPD Dollar Share September 2020

View source version on businesswire.com: https://www.businesswire.com/news/home/20211021006054/en/

Christine Whitman

Nuffer, Smith, Tucker

cmw@nstpr.com

951/847.5078

Source: WD-40 Company

FAQ

What is the significance of the WD-40 auctioning the 1951 Chevrolet 3100?

The auction of the 1951 Chevrolet 3100 aims to raise funds for SEMA Cares charities, showcasing WD-40's commitment to corporate social responsibility.

How much horsepower does the custom-built 1951 Chevrolet 3100 have?

The custom-built 1951 Chevrolet 3100 features a V-8 383 Stoker engine that produces over 500 horsepower.

When will the 1951 Chevrolet 3100 be auctioned?

The 1951 Chevrolet 3100 will be auctioned in early 2022 on bringatrailer.com.

How has WD-40 supported charities in the past?

WD-40 has previously built and auctioned over 10 vehicles, raising more than $1 million for various charities.

Where can the custom 1951 Chevrolet 3100 be viewed?

The custom 1951 Chevrolet 3100 can be viewed at the 2021 SEMA Show, West Hall #50109.