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Verizon partners with Reset Digital and Yahoo to Drive Diverse Media Outcomes

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Verizon has partnered with Reset Digital and Yahoo to enhance audience engagement using Reset Digital's advertising network. Since the pilot launched in August 2022, this collaboration aims to connect Verizon with multicultural audiences and advance its diversity, equity, and inclusion (DE&I) initiatives. Tony Wells from Verizon emphasized the importance of reaching diverse communities, while Reset Digital's CEO mentioned their focus on omnichannel marketing. This partnership aligns with Verizon's Responsible Marketing Action Plan, which seeks to improve equity and accountability in marketing.

Positive
  • Partnership with Reset Digital expected to enhance audience engagement.
  • Focus on reaching multicultural audiences aligns with DE&I initiatives.
  • Verizon's commitment to measurable marketing impacts through the Responsible Marketing Action Plan.
Negative
  • None.

NEW YORK, Oct. 27, 2022 (GLOBE NEWSWIRE) -- Verizon, Reset Digital and Yahoo announce a new partnership designed to help Verizon improve audience engagement through the use of Reset Digital’s advertising network. Since the pilot launch in August, 2022, the partnership has enabled Verizon to reach a new multicultural audience.

“Reset Digital’s science and technology-driven approach can help us identify the right content for our audience, and can help us reach diverse audiences that represent the communities we serve,” said Tony Wells, SVP of Marketing, Verizon. “As a diverse-owned and operated company, we expect Reset Digital to be an important partner to help us make meaningful progress on our DE&I initiatives.”

“We’re very excited to be helping Verizon take a new approach to omnichannel marketing by investing marketing dollars in multicultural owned media properties,” said Charles Cantu, the founder and CEO of Reset Digital. “Verizon’s commitment to DE&I thought leadership and support can help accelerate, advance and redefine advertising to be more representative of and for their customers.”

Verizon’s work with these partners is part of Verizon’s results-oriented approach to DE&I, rooted in data and measurement. Verizon is a champion in DE&I with its Responsible Marketing Action Plan, a set of clear, measurable goals put forth as an industry-wide call to action to improve equity and accountability across the entire marketing ecosystem. Verizon has also created the Responsible Marketing Action Blueprint, a set of free online tools to help other companies looking to create measurable impact.

Tony Wells spoke more about why it’s so important for brands to reach all of their customers, as well as the brand’s work with Reset Digital during the 2022 ANA Masters of Marketing Conference in Orlando. Cantu will then take the stage in November 2022 to discuss the topic again with those attending the ANA Multicultural and Diversity Conference presented by Yahoo.

Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $133.6 billion in 2021. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control.

VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at verizon.com/news. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/.

Media contact:
Elizabeth Angley
Elizabeth.Angley@verizon.com


FAQ

What is the purpose of Verizon's partnership with Reset Digital and Yahoo?

The partnership aims to enhance audience engagement and connect Verizon with multicultural audiences.

When did the pilot program for this partnership launch?

The pilot program launched in August 2022.

What initiatives does this partnership support?

It supports Verizon's diversity, equity, and inclusion (DE&I) initiatives.

What is the Responsible Marketing Action Plan?

It is Verizon's set of measurable goals aimed at improving equity and accountability in marketing.

Who are the key figures mentioned in the Verizon press release?

Tony Wells, SVP of Marketing at Verizon, and Charles Cantu, founder and CEO of Reset Digital.

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