Verizon Named Exclusive Wireless Telecommunications Provider of Tennessee Titans New Nissan Stadium
- Verizon's exclusive partnership with the New Nissan Stadium is a significant business development, solidifying and expanding upon the current partnership with the Titans.
- The partnership will provide state-of-the-art technology and wireless solutions to enhance fan experience, including dedicated areas for innovative brand experiences and displays.
- Verizon's donation of $35,000 to Nashville Metro Parks and Recreation demonstrates a commitment to community involvement and social responsibility.
- The waitlist for purchasing PSLs or suites in the new stadium indicates strong demand and interest in the upcoming venue.
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Insights
The strategic partnership between the Tennessee Titans and Verizon, focusing on the provision of advanced wireless solutions in the New Nissan Stadium, represents a significant investment in enhancing the fan experience through technology. This alliance underscores the growing trend of sports franchises leveraging technological infrastructure to create immersive environments for spectators. The integration of Verizon's 5G capabilities, such as Accelerated Access and cashierless retail, is likely to set a new standard for in-venue connectivity and could potentially lead to increased revenue streams through improved customer engagement and operational efficiencies.
From a market research perspective, the dedicated areas for brand experiences and the integration with the Titans Mobile App suggest a concerted effort to capitalize on the intersection of sports and mobile technology. These initiatives are expected to drive fan loyalty and spending, as personalized and frictionless interactions become increasingly important in the competitive sports entertainment industry. Additionally, the partnership's emphasis on community involvement, through the donation to Nashville Metro Parks and Recreation, aligns with corporate social responsibility trends that can positively influence brand perception and customer loyalty.
The eight-year exclusive partnership between Verizon and the Tennessee Titans is a strategic move that could have financial implications for both entities. Verizon's investment in stadium connectivity positions it as a key player in the sports telecommunications space, potentially leading to increased market share and strengthening its competitive edge. The financial outlay for state-of-the-art technology is likely to be substantial; however, the expected return on investment could be realized through enhanced fan engagement, leading to higher concession and merchandise sales, as well as potentially higher ticket prices due to the improved experience.
For the Titans, the partnership with a telecommunications giant like Verizon not only provides a technological edge but also a stable revenue stream over the duration of the agreement. The partnership could attract additional corporate sponsorships, given the high-profile nature of Verizon's involvement and the innovative features promised at the New Nissan Stadium. Moreover, the creation of a waitlist for PSLs and suites indicates a proactive approach to capitalizing on the anticipated demand, potentially leading to a significant increase in upfront revenue for the franchise.
The collaboration between the Tennessee Titans and Verizon is indicative of the broader industry movement towards 'smart stadiums' that harness the power of 5G and IoT (Internet of Things) technologies. The features like Accelerated Access and crowdvision analytics are part of a suite of solutions that are transforming how venues operate and how fans interact with the space around them. The ability to manage crowds more effectively and create cashierless retail environments not only improves the fan experience but also represents a shift towards more efficient and streamlined venue operations.
Verizon's Connected Venue approach, with its focus on both public and private network capabilities, reflects a strategic pivot to service provision that extends beyond mere connectivity. It highlights the company's role in enabling digital transformation in large public venues. The emphasis on a robust technology ecosystem and partnerships suggests a collaborative model that could become the norm for future venue-related technology deployments. The potential impact of such technologies on operational efficiency and fan engagement could serve as a case study for other franchises considering similar upgrades.
NASHVILLE, Tenn., Jan. 30, 2024 (GLOBE NEWSWIRE) -- The Tennessee Titans today announced Verizon will be the exclusive wireless telecommunications partner of the New Nissan Stadium. This eight-year agreement establishes Verizon as the stadium’s first cornerstone partner, the highest tier of partnership beneath naming rights.
Verizon will provide state-of-the-art technology and wireless solutions, keeping fans connected in the new building, which is scheduled to open in 2027. This announcement further solidifies and expands upon the current partnership held between the Titans and Verizon, which began in 2023.
As the “Official 5G Network of the Tennessee Titans,” Verizon will provide connectivity engineered to enhance the fan experience in the new Nissan Stadium – from helping with quick and reliable communications, to capturing and sharing all the action on the field.
“This new partnership is a natural extension of our already outstanding relationship with Verizon,” said Adam Nuse, Titans Chief Revenue Officer. “The New Nissan Stadium will serve as a premier events destination year-round, hosting the world’s largest entertainment events and our community’s most impactful civic events. With that in mind, cutting-edge technology and connectivity sit at the top of our priority list. Verizon is the perfect partner to embark on this journey with us as we look towards the future of fan experience.”
The partnership will feature dedicated areas in the new stadium for innovative brand experiences and displays. Verizon also will guide fans through a game day journey with a presence across multiple Titans channels including the Titans Mobile App. Fans can look forward to a transformative experience. Verizon customers also will receive special offers like early access and opportunities to enjoy VIP experiences.
“The Tennessee Titans have a clear vision for innovation and a strong understanding of the positive impact fast, reliable connectivity will have both for their fans and in-venue operations,” said Jonathan Nikols, Senior Vice President, Global Enterprise Americas, Verizon Business. “Connectivity is the backbone for an organization to future-proof its operations. From providing fans with new and exciting experiences to deploying 5G solutions such as Accelerated Access, crowdvision and cashierless retail, it all comes back to the power of the network—and we’re proud to be the Titans’ trusted advisor when it comes to enhancing their stadium experience.”
In-venue connectivity infrastructure and the innovative solutions built on top of it such as Accelerated Access, cashierless retail, and crowd analytics, are part of the broader Verizon and Verizon Business Connected Venue approach, which is rooted in its 5G investment in more than 75 large public venues in the United States, including some of the most iconic major sports and music venues. Verizon brings a mix of public and private network capabilities, a robust technology ecosystem, and 5G partnerships that enable leagues, teams, and stadium operators to create and deliver a first-class fan experience and achieve desired venue operations outcomes.
In addition to establishing this new partnership, Verizon is joining Titans ONE Community to donate a combined
The New Nissan Stadium will be built on the east side of the current stadium campus, along Nashville’s east bank of the Cumberland River. Features of the building include: a circular translucent roof; exterior porches with panoramic views of Nashville; improved sightlines for all spectators through a range of diverse seating experiences; and a 12,000 square foot community space available for use year-round. A waitlist for those interested in purchasing PSLs or suites in the new stadium is now open at NewNissanStadium.com.
The Tennessee Titans and Elevate partnered to secure the dynamic new Cornerstone Partnership with Verizon. Elevate was selected by the Titans to drive marque partnerships for The New Nissan Stadium.
About Verizon
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of
About the Tennessee Titans
Headquartered in Nashville, the Tennessee Titans are part of the NFL’s AFC South division. Founded as the Houston Oilers in 1960, the team moved to Tennessee in 1997 and began play in its current home, Nissan Stadium, in 1999. With a mission statement of “Win, Serve, Entertain,” the Titans are committed to excelling on the field and in the community. The Titans’ ONE Community platform reaches many of Nashville’s most underrepresented and marginalized communities with a focus on three areas – Opportunity, Neighborhoods and Education – and strives to create generational change one person, one family, and one community at a time. The Titans’ corporate office is located at its practice facility, Ascension Saint Thomas Sports Park. For more information, visit www.TennesseeTitans.com.
About Titans ONE Community
ONE Community is the Tennessee Titans’ multi-faceted philanthropic platform that reaches many of Nashville’s most underrepresented and marginalized communities with a focus on three areas – Opportunity, Neighborhoods and Education. The Titans have binding partnership agreements with each ONE Community organization supported, and an advisory committee to help foster growth and provide accountability, oversight, and reporting measures. Powered by the Titans Foundation, ONE Community strives to create generational change one person, one family, and one community at a time.
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Media contact:
Chris Ashraf
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201.320.4259
FAQ
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