Verizon Media to Caption all New Videos, Donate $5M to Advance Accessibility

Rhea-AI Summary

Verizon Media will implement closed captioning on 100% of original and partner video content starting on April 1, 2021, as part of its commitment to accessibility. This initiative will reach nearly 900 million consumers across its platforms, including Yahoo. Additionally, the company is donating $5 million in media to disability organizations and extending video ad captioning across its offerings. Verizon Media is also launching an Accessibility Council to oversee and enhance accessible practices across its content and services.

Positive

• Initiating closed captioning on 100% of original and partner video content, enhancing accessibility.
• Donating $5 million in media to disability organizations, demonstrating corporate social responsibility.
• Extension of video ad captioning to reserved and programmatic offerings, increasing ad accessibility.

Negative

• None.

Verizon Media properties rolling out closed captions on all new video content starting April 1 as part of its ongoing commitment to accessibility

What you need to know:

• Starting April 1, 2021 and moving forward, Verizon Media will feature closed captioning on 100% of original and partner video content streamed in its own video players to its nearly 900 Million Consumers on Verizon Media sites and apps including flagship brand Yahoo
• Verizon Media will donate $5 million in media to a number of disability organizations to support their important advocacy work
• Verizon Media will also extend video ad captioning to its reserved and programmatic offerings
  

NEW YORK, March 23, 2021 (GLOBE NEWSWIRE) -- Verizon Media, a leader in innovation, content and commerce, announced today at its Yahoo Build It Forward event that the company is donating $5 million in media to a number of disability organizations, including the National Association of the Deaf, the American Council of the Blind, and the American Association of People with Disabilities, in support of their advocacy work. In addition, Verizon Media will ramp up captioning efforts and commit to featuring closed captions on 100 percent of new user-facing video, now including partner content, that is streamed on our own video players starting on April 1, 2021 and going forward. Verizon Media will also extend video ad captioning to its reserved and programmatic offerings, enabling accessibility across all Verizon Media ad platforms.

“Our mission at Verizon Media is to be the most inclusive scaled digital platform in the industry putting our consumers at the center of what we do by building next-generation experiences that connect people to their passions and empower them to make informed choices affecting their everyday lives,” said Joanna Lambert, Head of Consumer, Verizon Media. “At Verizon Media, we believe we have a responsibility to make a positive impact on society and power a more equitable and just society for everyone.”

Verizon Media is also launching its Accessibility Council, an internal leadership group created to provide oversight to educate employees and create best practices and accountability to ensure its content and products are accessible to everyone -- including the one billion people in the world who live with some type of disability.

As a pioneer in this space, since opening its first accessibility lab over 16 years ago, Verizon Media’s state-of-the-art Accessibility Labs in Sunnyvale, CA and New York City are recognized as the model for industry efforts to build inclusive products and have attracted many leading advocacy groups and tech companies to visit and learn industry best practices and serve as the hub for product development. Verizon Media will also continue to leverage its new and emerging technologies such as 5G, and virtual and augmented reality to continue to develop accessible formats of the future.

In 2019, Yahoo and Verizon Media partnered with the National Disability Leadership Alliance and Getty Images to create The Disability Collection, a growing collection of stock images that break stereotypes and authentically portray people with disabilities in everyday life. To date, the initiative has 2,700 photos in the collection from 200K+ photographers, and 5,600+ businesses have downloaded images from the collection.

Verizon Media’s portfolio of brands includes trusted brands including Yahoo, Yahoo Finance, Yahoo News, Autoblog, TechCrunch, Engadget, MAKERS, and more.
For more information please visit verizonmedia.com/accessibility.

About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo and TechCrunch and helps people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.

VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at verizon.com/news. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/.

Media contact:
Luke Carron
luke.carron@verizonmedia.com

FAQ

What new initiative is Verizon Media launching on April 1, 2021?

Verizon Media is launching closed captioning on 100% of original and partner video content to enhance accessibility.

How much is Verizon Media donating to disability organizations?

Verizon Media is donating $5 million in media to various disability organizations.

What is the purpose of Verizon Media's Accessibility Council?

The Accessibility Council aims to oversee and create best practices for content accessibility at Verizon Media.

How will video ad captioning be affected by Verizon Media's new initiative?

Verizon Media will extend video ad captioning to its reserved and programmatic offerings, improving ad accessibility.