Verizon Business launches industry-first GenAI Assistant for small businesses
Verizon Business (VZ) has launched a groundbreaking GenAI-powered Business Assistant specifically designed for small businesses. This text messaging solution, announced on March 18, 2025, enables automated customer interactions 24/7.
The Business Assistant can instantly respond to customer inquiries via text, learn from interactions to improve over time, and seamlessly transfer complex queries to live employees. Key features include automated responses, continuous learning capabilities, and an insights dashboard for tracking customer engagement patterns.
According to Iris Meijer, Chief Product & Marketing Officer at Verizon Business, this solution addresses the technology access gap for small businesses while meeting increasing customer demand for digital communication tools. The system requires no new hardware or software and is easily customizable to business needs.
Verizon Business (VZ) ha lanciato un innovativo Assistente Aziendale alimentato da GenAI specificamente progettato per le piccole imprese. Questa soluzione di messaggistica, annunciata il 18 marzo 2025, consente interazioni automatizzate con i clienti 24 ore su 24, 7 giorni su 7.
L'Assistente Aziendale può rispondere istantaneamente alle richieste dei clienti tramite messaggi di testo, apprendere dalle interazioni per migliorare nel tempo e trasferire senza problemi le richieste complesse a dipendenti in carne e ossa. Le caratteristiche principali includono risposte automatizzate, capacità di apprendimento continuo e un cruscotto di analisi per monitorare i modelli di coinvolgimento dei clienti.
Secondo Iris Meijer, Chief Product & Marketing Officer di Verizon Business, questa soluzione affronta il divario di accesso alla tecnologia per le piccole imprese, soddisfacendo al contempo l'aumento della domanda dei clienti per strumenti di comunicazione digitale. Il sistema non richiede hardware o software nuovi ed è facilmente personalizzabile in base alle esigenze aziendali.
Verizon Business (VZ) ha lanzado un innovador Asistente Empresarial impulsado por GenAI diseñado específicamente para pequeñas empresas. Esta solución de mensajería, anunciada el 18 de marzo de 2025, permite interacciones automatizadas con los clientes las 24 horas del día, los 7 días de la semana.
El Asistente Empresarial puede responder instantáneamente a las consultas de los clientes a través de mensajes de texto, aprender de las interacciones para mejorar con el tiempo y transferir sin problemas consultas complejas a empleados en vivo. Las características clave incluyen respuestas automatizadas, capacidades de aprendizaje continuo y un panel de control de análisis para rastrear los patrones de compromiso del cliente.
Según Iris Meijer, Directora de Producto y Marketing de Verizon Business, esta solución aborda la brecha de acceso a la tecnología para pequeñas empresas al tiempo que satisface la creciente demanda de los clientes por herramientas de comunicación digital. El sistema no requiere nuevo hardware o software y es fácilmente personalizable según las necesidades del negocio.
Verizon Business (VZ)는 소규모 비즈니스를 위해 특별히 설계된 혁신적인 GenAI 기반 비즈니스 도우미를 출시했습니다. 2025년 3월 18일에 발표된 이 문자 메시지 솔루션은 24시간 고객과의 자동화된 상호작용을 가능하게 합니다.
비즈니스 도우미는 문자 메시지를 통해 고객 문의에 즉각적으로 응답할 수 있으며, 상호작용을 통해 시간이 지남에 따라 개선되며, 복잡한 질문은 원활하게 실시간 직원에게 전달할 수 있습니다. 주요 기능으로는 자동 응답, 지속적인 학습 기능, 고객 참여 패턴을 추적하기 위한 인사이트 대시보드가 포함됩니다.
Verizon Business의 제품 및 마케팅 책임자인 Iris Meijer에 따르면, 이 솔루션은 소규모 비즈니스의 기술 접근 격차를 해소하면서 디지털 커뮤니케이션 도구에 대한 증가하는 고객 수요를 충족합니다. 이 시스템은 새로운 하드웨어나 소프트웨어가 필요 없으며 비즈니스 요구에 맞게 쉽게 사용자 정의할 수 있습니다.
Verizon Business (VZ) a lancé un Assistant Commercial alimenté par GenAI révolutionnaire spécialement conçu pour les petites entreprises. Cette solution de messagerie, annoncée le 18 mars 2025, permet des interactions automatisées avec les clients 24 heures sur 24, 7 jours sur 7.
L'Assistant Commercial peut répondre instantanément aux demandes des clients par SMS, apprendre des interactions pour s'améliorer au fil du temps et transférer sans problème des requêtes complexes à des employés en direct. Les caractéristiques clés incluent des réponses automatisées, des capacités d'apprentissage continu et un tableau de bord d'analytique pour suivre les modèles d'engagement des clients.
Selon Iris Meijer, Directrice Produit & Marketing chez Verizon Business, cette solution comble le fossé d'accès à la technologie pour les petites entreprises tout en répondant à la demande croissante des clients pour des outils de communication numériques. Le système ne nécessite aucun nouveau matériel ou logiciel et est facilement personnalisable en fonction des besoins de l'entreprise.
Verizon Business (VZ) hat einen bahnbrechenden von GenAI unterstützten Geschäftsassistenten speziell für kleine Unternehmen eingeführt. Diese SMS-Lösung, die am 18. März 2025 angekündigt wurde, ermöglicht automatisierte Kundeninteraktionen rund um die Uhr.
Der Geschäftsassistent kann sofort auf Kundenanfragen per Textnachricht antworten, aus Interaktionen lernen, um sich im Laufe der Zeit zu verbessern, und komplexe Anfragen nahtlos an Live-Mitarbeiter weiterleiten. Zu den wichtigsten Funktionen gehören automatisierte Antworten, kontinuierliche Lernmöglichkeiten und ein Insights-Dashboard zur Verfolgung von Kundenengagement-Mustern.
Laut Iris Meijer, Chief Product & Marketing Officer von Verizon Business, schließt diese Lösung die Technologielücke für kleine Unternehmen und erfüllt gleichzeitig die steigende Kundennachfrage nach digitalen Kommunikationswerkzeugen. Das System erfordert keine neue Hardware oder Software und ist leicht an die Geschäftsbedürfnisse anpassbar.
- Immediate market entry into AI solutions for small businesses segment
- New revenue stream through AI-powered business services
- Leverages existing infrastructure with no additional hardware requirements
- Expands service offerings in the growing AI automation market
- Potential competition from established AI service providers
- Success depends on small business adoption rates
- May require significant resources for ongoing AI development and maintenance
Insights
Verizon Business's launch of an industry-first GenAI Assistant for small businesses represents an important strategic move into the high-growth AI solutions market. This text-based customer service automation tool addresses a significant pain point for small business owners who often lack resources for 24/7 customer support.
The solution's architecture—providing immediate responses to common questions while escalating complex inquiries to humans—follows best practices in conversational AI implementation. The learning capability that improves the system over time creates a compounding value proposition where the product becomes more effective with usage.
For Verizon, this launch accomplishes several strategic objectives: it diversifies revenue streams beyond traditional connectivity services, strengthens relationships with its small business customer segment, and positions the company in the rapidly expanding business AI solutions market.
What's particularly noteworthy is how this product demonstrates Verizon's evolution from a pure telecommunications provider to a technology solutions company. By creating products that leverage their existing small business relationships while addressing documented pain points (referencing their Annual State of Small Business Report), Verizon is executing a classic adjacency growth strategy.
The timing aligns perfectly with accelerating small business adoption of AI tools and increasing consumer preference for text-based business communication, especially among younger demographics. This represents a meaningful competitive differentiator in the telecommunications space where providers are aggressively seeking value-added services beyond commoditized connectivity.
What you need to know:
- Verizon Business Assistant is an easy-to-deploy solution that small businesses can start using immediately to free up time and answer customer questions via text 24/7.
- Small businesses now have the same opportunity to leverage AI as global enterprises to automate and enhance their customer interactions with a generative AI assistant
- Small business owners want to make their businesses more efficient through technology, and better connect with new and existing customers, according to Verizon Business’ fifth Annual State of Small Business Report
NEW YORK, March 18, 2025 (GLOBE NEWSWIRE) -- Small businesses can now harness the power of Generative Artificial Intelligence (GenAI) to supercharge their operations. The newest product built directly for small businesses, Verizon Business Assistant is a GenAI-powered text messaging solution designed to help small businesses automate customer interactions and enhance engagement. Business Assistant provides instant text responses to commonly asked questions, learns and improves over time, and enables businesses to offer faster and more efficient customer service.
How it works:
If a customer texts a bakery to ask about gluten-free options, Business Assistant can instantly respond using GenAI. If it doesn’t yet have the answer, it will then connect to a live employee for assistance. The best part is that it learns from interactions, building a knowledge base that improves over time. Ultimately, Business Assistant reduces the need for human intervention, allowing employees to focus on higher-value tasks while ensuring customers get fast, accurate responses.
“Small business owners are constantly juggling multiple responsibilities, and want to use technology to improve operations and better connect with their customers,” said Iris Meijer, Chief Product & Marketing Officer, Verizon Business. “Yet access to that technology and AI tools that work for small businesses can be a challenge, which is where we want to help champion them. Verizon Business Assistant is one example of a solution we’re rolling out to support small business owners. It also addresses an increasing customer demand - particularly from younger generations - for easy digital tools to communicate with businesses on simple matters. This allows small business owners to focus on growing their business while ensuring their customers feel valued and connected to the business.”
Business Assistant is ideal for small business owners looking to:
- Save time by automating responses to common questions, freeing up time for other tasks.
- Serve more customers efficiently with the ability to automatically respond to inquiries via text message 24/7.
- Enhance customer engagement by providing a fast, convenient, and preferred communication channel.
- Gain insights into customer needs and preferences through interaction data.
Key features include:
- Automated Responses: Provides immediate answers to common customer inquiries, freeing up valuable time for business owners and employees.
- Live Team Member Handoff: Transitions complex inquiries to a live team member for a personalized experience.
- Continuous Learning: Expands its knowledge base over time, improving accuracy with more interactions.
- Text Messaging (SMS/MMS): Uses a familiar and convenient channel for easy communication between businesses and customers.
- Insights Dashboard: Gives business owners valuable data on customer trends and engagement patterns.
- Easy to set up: The setup is straightforward, easily integrates with existing Verizon mobile devices, and requires no new hardware or software.
- Customizable: Gives business owners the power to choose how it is trained and what answers are desired for any potential question.
For more ways Verizon Business supports small businesses, visit Small Business Solutions.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) powers and empowers how its millions of customers live, work and play, delivering on their demand for mobility, reliable network connectivity and security. Headquartered in New York City, serving countries worldwide and nearly all of the Fortune 500, Verizon generated revenues of
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Media contact:
Tessa Giammona
tessa.giammona@verizon.com
Carly Sylvester
carly.sylvester@verizon.com
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