Verizon announces new Netflix Premium and AMC+ Ad-Free streaming bundle

Rhea-AI Summary

Verizon announces new streaming bundle offer for customers combining home internet and 5G mobile plans, saving up to $300 annually. Exclusive deal includes Netflix Premium and AMC+ Ad-Free for $25.99/month. Verizon also launches +play perk for additional savings. Fios customers can access content deals and savings on entertainment, gaming, fitness, and education. Company emphasizes exclusive offers and perks for customers with combined mobile and home internet plans.

Insights

Market Research Analyst

The announcement by Verizon of a new streaming bundle and savings for customers who combine home internet with mobile plans represents a strategic move to enhance customer loyalty and increase revenue streams. The bundling of services is a common tactic in the telecommunications industry, aimed at reducing churn rates by increasing the 'stickiness' of services. Customers who subscribe to multiple services from a single provider are less likely to switch to a competitor, as the perceived value and convenience of a bundled offering is higher.

Furthermore, the exclusive partnership with Netflix and AMC+ to offer a discounted streaming bundle could attract new subscribers and retain existing ones by leveraging popular content. This approach can potentially increase average revenue per user (ARPU) as customers opt for higher-tier plans to access these deals. The telecommunications sector is highly competitive and such value-added services are critical for differentiation. The impact on Verizon's financials could be seen in the form of increased subscription numbers and potentially higher margins due to economies of scope.

Financial Analyst

Verizon's announcement may have a positive impact on its stock market performance, as investors typically respond well to initiatives that can drive revenue growth and customer retention. The projected savings of up to $300 per year for customers could be a significant incentive for consumer uptake, which in turn may lead to revenue growth. Investors will be monitoring the uptake of these bundled offers closely to gauge the potential impact on Verizon's financial performance.

It is important to note that the success of such initiatives is not guaranteed and depends on the execution and customer perception. The cost of acquiring content and the potential cannibalization of existing services are factors that could affect the profitability of these new bundles. The long-term financial impact will be clearer in subsequent financial reporting periods, as the company discloses the performance metrics associated with these offers.

Telecommunications Industry Expert

Verizon's strategy aligns with broader industry trends where telecommunications companies are increasingly becoming content providers to create more comprehensive service ecosystems. By offering exclusive content deals, Verizon is not only trying to increase the attractiveness of its core services but is also positioning itself as a key player in the content distribution space.

The partnership with Netflix and AMC+ is particularly significant as it represents a shift towards content curation and delivery, which has become a critical aspect of customer engagement in the digital age. The telecom industry is witnessing a convergence with the media sector and this move by Verizon is indicative of the evolving competitive landscape where content is king. The ability to offer unique and exclusive content could be a major differentiator for Verizon against other network operators and standalone streaming services.

Now, all mobile phone and home internet customers get even more value with plans – like access to new streaming deals, exclusive content offers and more

NEW YORK, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Verizon customers who combine select home internet plans with select 5G mobile plans can save up to $300 a year on their bill – and can now get access to new deals from leading content partners.

Verizon today announced a new, exclusive streaming bundle: Netflix Premium and AMC+ Ad-Free together for just $25.99/month¹. This is the first time the streaming services have been offered together at this price ($5.99 in monthly savings²), available only to Verizon customers now through March 31. And building upon momentum from Verizon’s Super Bowl ad, Verizon is debuting a new series of ads featuring actor and comedian Tony Hale, launching February 29, that spotlight the power of the network and the savings you get as a Verizon customer.

Verizon mobile customers with myPlan can take an additional $5 off of this new offer when signing up for the monthly +play perk – offering customers savings they won’t find anywhere else. +play is Verizon’s hub to discover and save on subscriptions, and where customers can get special discounts to watch Avatar: The Last Airbender on Netflix, and The Walking Dead: The Ones Who Live on AMC+.

Verizon customers with mobile & home internet plans get the most savings

Now’s the time to get Fios Home Internet and take full advantage of the mobile AND home offers from Verizon, and maximize discounts on plans. When new or existing Verizon customers combine their myPlan mobile plans with a home internet plan, they can save up to $300 a year on their home internet bill – all while getting access to offers, perks and savings that they won’t get from other providers.

In fact, starting February 29, Fios home internet and TV customers have access to content deals available on +play – which span partners across entertainment, gaming, fitness education and more. This means that now, all Verizon customers with postpaid mobile and home internet plans can get +play deals – and even more savings on these offers for mobile customers on myPlan.

“Verizon is an industry leader in providing customers with access to exclusive offers they can’t get elsewhere” said Angie Klein, Verizon senior vice president of growth marketing and content. “It’s our mission to deliver the best perks and offers on our award-winning networks, and now Fios customers can take advantage of all +play has to offer – in addition to all the savings that come along with having both internet and mobile service with Verizon.”

Where to find the best savings

Visit verizon.com/plusplay to get the new streaming bundle – and discover more savings on your favorite content partners.

If you’re a mobile customer looking to add Verizon Home Internet to unlock the most savings, visit verizon.com/home.

If you have Verizon Home Internet and are ready to get on the nation’s most reliable 5G network, visit verizon.com/myplan.

1. Netflix Premium & AMC+ Ad-Free bundle subscription is $25.99+tax/mo. Offer only applies to new subscribers of AMC+ and new or existing subscribers of Netflix Premium; existing Netflix subscribers can link their account to this offer. Not combinable w/ any other promos or pricing. Separate activation required for each service; billing begins from time of activation of first service. Subscription auto-renews monthly at then-current price until canceled. Add’l terms apply.
2. Savings based on the current $22.99/mo for Netflix Premium plan and $8.99/mo for AMC+ Ad-Free plan.

Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed in 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $134.0 billion in 2023. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, and security.

VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at verizon.com/news. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/.

Media contact:
Caroline Brooks
caroline.brooks@verizon.com

FAQ

How much can Verizon customers save annually by combining select home internet and 5G mobile plans?

Verizon customers can save up to $300 a year on their bill by combining select home internet plans with select 5G mobile plans.

What is included in the exclusive streaming bundle offer announced by Verizon?

The exclusive streaming bundle offer includes Netflix Premium and AMC+ Ad-Free together for just $25.99/month.

What is +play and how can Verizon customers benefit from it?

+play is Verizon's hub to discover and save on subscriptions. Customers with myPlan mobile plans can take an additional $5 off the exclusive streaming bundle offer by signing up for the monthly +play perk.

Where can customers find more information about the new streaming bundle and other savings?

Customers can visit verizon.com/plusplay to get the new streaming bundle and discover more savings on their favorite content partners.

What are the key benefits of combining Fios Home Internet with mobile plans for Verizon customers?

By combining Fios Home Internet with mobile plans, customers can save up to $300 a year on their home internet bill and access exclusive offers, perks, and savings.