Verizon and Barbie® team up to turn the DreamHouse into the StreamHouse Powered by Verizon Home Internet – and you’re invited!
Verizon and Barbie® have announced a first-ever holiday collaboration featuring the transformation of the iconic Barbie DreamHouse™ into the Barbie StreamHouse, powered by Verizon Home Internet. The partnership includes a life-sized replica in NYC's SoHo from December 12-15, featuring interactive experiences, exclusive merchandise, and virtual shopping. The campaign will span digital, TV, social media, and outdoor billboards, showcasing how Verizon powers gaming and connected home devices. Through partnerships with Barbie Dream Gap Project and Girls Inc., NYC, the initiative includes hosting 100 students for a special StreamHouse experience, highlighting Verizon's family-oriented services including Family features, Gizmo Watch 3, and myPlan offerings.
Verizon e Barbie® hanno annunciato una collaborazione natalizia senza precedenti, che prevede la trasformazione della iconica Barbie DreamHouse™ nella Barbie StreamHouse, alimentata da Verizon Home Internet. La partnership include una replica a grandezza naturale a SoHo, New York, dal 12 al 15 dicembre, con esperienze interattive, merchandising esclusivo e shopping virtuale. La campagna si estenderà su piattaforme digitali, TV, social media e cartelloni pubblicitari all'aperto, dimostrando come Verizon supporti il gaming e i dispositivi per la casa connessi. Grazie a collaborazioni con Barbie Dream Gap Project e Girls Inc., NYC, l'iniziativa prevede di ospitare 100 studenti per un'esperienza speciale nella StreamHouse, evidenziando i servizi a misura di famiglia di Verizon, compresi i Family features, Gizmo Watch 3 e le offerte myPlan.
Verizon y Barbie® han anunciado una colaboración navideña sin precedentes que transforma la icónica Barbie DreamHouse™ en la Barbie StreamHouse, impulsada por Verizon Home Internet. La asociación incluye una réplica a tamaño real en SoHo, Nueva York, del 12 al 15 de diciembre, con experiencias interactivas, productos exclusivos y compras virtuales. La campaña abarcará plataformas digitales, televisión, redes sociales y carteles publicitarios al aire libre, mostrando cómo Verizon potencia los juegos y los dispositivos para el hogar conectado. A través de alianzas con el Barbie Dream Gap Project y Girls Inc., NYC, la iniciativa incluye la acogida de 100 estudiantes para una experiencia especial en la StreamHouse, destacando los servicios familiares de Verizon, que incluyen Family features, Gizmo Watch 3 y las ofertas myPlan.
버라이즌과 바비®가 처음으로 협력하여 상징적인 바비 드림하우스™를 바비 스트림하우스로 변환하는 홀리데이 컬래버레이션을 발표했습니다. 이 스트림하우스는 버라이즌 홈 인터넷으로 구동됩니다. 이 파트너십은 12월 12일부터 15일까지 뉴욕 소호에서 인터랙티브 체험, 독점 상품 및 가상 쇼핑을 포함한 실물 크기 복제품을 선보입니다. 캠페인은 디지털, TV, 소셜 미디어 및 옥외 광고를 포함하여 버라이즌이 게임 및 연결된 가정용 장치를 어떻게 지원하는지를 보여줍니다. 바비 드림 갭 프로젝트 및 뉴욕 시의 걸스 잉크와의 협력을 통해 이 이니셔티브에는 100명의 학생을 스트림하우스 특별 체험에 초대하는 것이 포함되어 있으며, 가족 중심의 서비스인 Family features, Gizmo Watch 3 및 myPlan 제공 내용을 강조합니다.
Verizon et Barbie® ont annoncé une collaboration pour les fêtes sans précédent, consistant à transformer la célèbre Barbie DreamHouse™ en Barbie StreamHouse, alimentée par Verizon Home Internet. Ce partenariat inclut une réplique grandeur nature à SoHo, New York, du 12 au 15 décembre, avec des expériences interactives, des produits exclusifs et du shopping virtuel. La campagne sera visible sur des plateformes numériques, à la télévision, sur les réseaux sociaux et sur des panneaux publicitaires extérieurs, montrant comment Verizon soutient le jeu et les appareils connectés pour la maison. Grâce à des partenariats avec le Barbie Dream Gap Project et Girls Inc., NYC, l'initiative prévoit d'accueillir 100 étudiants pour une expérience spéciale à la StreamHouse, mettant en avant les services familiaux de Verizon, y compris les Family features, le Gizmo Watch 3 et les offres myPlan.
Verizon und Barbie® haben eine erstmalige Weihnachtskooperation angekündigt, die die ikonische Barbie DreamHouse™ in das Barbie StreamHouse verwandelt, das von Verizon Home Internet betrieben wird. Die Partnerschaft umfasst eine lebensgroße Nachbildung im SoHo von NYC vom 12. bis 15. Dezember, die interaktive Erlebnisse, exklusive Merchandise und virtuelles Shopping bietet. Die Kampagne wird sich über digitale Medien, TV, soziale Medien und Außenwerbung erstrecken und zeigen, wie Verizon Gaming und vernetzte Haushaltsgeräte unterstützt. Durch Partnerschaften mit dem Barbie Dream Gap Project und Girls Inc., NYC, umfasst die Initiative die Ausrichtung von 100 Schülern für ein spezielles StreamHouse-Erlebnis, das die familienfreundlichen Dienste von Verizon hervorhebt, einschließlich der Family features, Gizmo Watch 3 und myPlan-Angeboten.
- Marketing partnership with iconic brand Barbie® potentially expanding customer reach
- Opportunity to showcase Verizon's home internet and family-oriented products
- Strategic timing during holiday shopping season to drive sales
- None.
Insights
This marketing partnership between Verizon and Mattel's Barbie brand represents a strategic but likely minimal impact on Verizon's business performance. While the campaign may generate brand awareness and customer engagement during the holiday season, particularly among families, the financial implications appear The initiative primarily serves as a marketing tool to promote existing Verizon services like Home Internet, myPlan and family-oriented products.
The collaboration leverages Barbie's recent cultural momentum following the movie's success but lacks substantial business metrics or revenue projections. The philanthropic elements and NYC pop-up experience may generate positive PR but are unlikely to significantly influence Verizon's
Partnership between Verizon and Barbie® includes a real-life Verizon Barbie StreamHouse experience in NYC, special content, merch, giveaways and more
The Barbie® DreamHouse™ is now the StreamHouse
NEW YORK, Nov. 12, 2024 (GLOBE NEWSWIRE) -- This holiday season, Verizon and Barbie®, today announced a first-ever collaboration showcasing Barbie as the star of Verizon’s holiday campaign, including content and experiences for fans of all ages.
With Barbie “Malibu” Roberts, Barbie “Brooklyn” Roberts, Ken and all of their friends at the forefront of Verizon’s 360 marketing campaign — across digital, TV, social media, and outdoor billboards — fans will see the iconic, instantly recognizable Barbie DreamHouse™ turn into a Barbie StreamHouse powered by Verizon. The centerpiece of the campaign, the Barbie StreamHouse, captures all the ways Verizon Home Internet powers every corner of Barbie’s home and every room – including gaming, connected home devices, and with exclusive savings through Verizon’s myPlan. A life-sized replica of the Barbie DreamHouse transformed into the Barbie StreamHouse will pop up in New York City, and is sure to be THE holiday family destination of the season.
“The holiday season is an incredibly special time for Verizon and our customers, and we wanted to do something big, entertaining, and first-of-its-kind. With Barbie, we found the perfect partner to turn “dreamy” into “streamy” through a campaign sure to captivate and delight families and fans everywhere,” said Leslie Berland, Executive Vice President, Chief Marketing Officer, Verizon. “The Barbie StreamHouse brings to life the magic of Barbie and friends, powered by Verizon Home Internet and all the ways our customers live and play. We can’t wait to host everyone and experience the world of Verizon and Barbie like never before.”
“When Verizon tapped Barbie to bring her signature star power and cultural cachet to their holiday campaign, we both saw the perfect opportunity to create something extraordinary for our fans that spans generations,” said Lisa McKnight, Executive Vice President and Chief Brand Officer, Mattel. “Bringing this landmark partnership to life through compelling content and a life-size Barbie StreamHouse, inviting fans to step into the collaborative world of Barbie and Verizon, represents our shared passion for engaging our audiences in unexpected ways.”
Visiting the Barbie StreamHouse IRL
A must-see destination in NYC this holiday season, the Barbie StreamHouse, powered by Verizon will be open to fans of all ages from December 12 - 15 in the heart of NYC’s SoHo neighborhood, at 214 Lafayette Street, New York. Guests will be delighted by a variety of activities including:
- An interactive experience designed to be shared: Attendees will be guided through the house via a mobile experience hosted by Barbie with holiday photo opportunities, interactive games, surprises, giveaways and more.
- Exclusive merchandise: A few lucky Verizon customers who attend the pop up will have the opportunity to score exclusive merch, t-shirts, customized phone cases and more.
- The best holiday gifts inspiration: Visitors can tackle their dream holiday list with a virtual shopping experience featuring the hottest holiday gifts from Barbie and Verizon, including the Barbie Phone, Verizon’s Gizmo Watch, and more.
Empowerment and Philanthropy
Through a partnership with Barbie Dream Gap Project, a multi-year global initiative created to raise awareness around limiting factors that prevent girls from reaching their full potential and Girls, Inc., New York City, the preeminent girls’ leadership organization equipping girls to reach their full potential, Mattel Philanthropy and Verizon will be hosting 100 students for a special Barbie StreamHouse experience. In addition to enjoying all the StreamHouse has to offer, students will enjoy a behind-the-scenes look at Verizon technology, and receive holiday play kits with Barbie toys and merchandise.
Students from a neighboring Verizon Innovative Learning school are also invited to enjoy the StreamHouse. Verizon Innovative Learning is a free initiative that empowers students to reach their full potential through extensive support for teachers, free tech-infused learning, emerging technologies including 5G, and internet access. The initiative has reached nearly 8 million students across the nation.
Verizon helps keep your family connected and gives you peace of mind
The partnership showcases Verizon’s portfolio of offerings for families including:
- Verizon Family, a service that helps families stay connected and safe with features like location sharing, parental controls, and Safe Walk & SOS.
- The Gizmo Watch 3 - Adventure, the newest children’s smartwatch that provides reliable connection between a child and their caregiver.
- Verizon Home Internet which can connect and power the whole family’s connection needs across gaming, streaming, learning and more.
- myPlan, a completely customizable phone, streaming and connected services plan for the whole family, including a special holiday promotion this season for four lines for the price of three. New and existing myPlan customers can trade in their old, broken phones at any time for guaranteed trade-in value.
The StreamHouse on Social
Follow @Verizon, @Barbie and @Mattel on Instagram and @Verizon and @Barbie on TikTok to get a glimpse into the world of Barbie, powered by Verizon. For more information on the StreamHouse destination in NYC, visit StreamHouseExperience.com.
About Verizon
Verizon Communications Inc. (NYSE, Nasdaq: VZ) powers and empowers how its millions of customers live, work and play, delivering on their demand for mobility, reliable network connectivity and security. Headquartered in New York City, serving countries worldwide and nearly all of the Fortune 500, Verizon generated revenues of
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
Media contacts:
Elizabeth Angley
elizabeth.angley@verizon.com
Devin Tucker
devin.tucker@mattel.com
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