Verizon Amps Up the Concert Experience: Superfast Connections for Superfans
Verizon has released a new study revealing changing connectivity demands at concerts and music festivals. The research shows that 85% of concertgoers expect cell service for calls and texts, while 81% want to share photos or videos. Poor cell service is a major stress factor for 75% of attendees, surpassing the fear of missing favorite songs (63%).
The study highlights a significant shift in concert behavior, with attendees becoming content creators who prioritize uploading and sharing content in real-time. Verizon's Ultra Wideband network is available in most major venues, supporting this increased demand. The company reports that upload traffic now exceeds download traffic at live music events, particularly during major concerts like Taylor Swift's The Eras Tour.
Verizon ha pubblicato un nuovo studio che rivela l'evoluzione delle esigenze di connettività ai concerti e ai festival di musica. La ricerca mostra che l'85% dei concertisti si aspetta di avere servizio telefonico per chiamate e messaggi, mentre l'81% desidera condividere foto o video. Un servizio cellulare scarso rappresenta un fattore di stress significativo per il 75% dei partecipanti, superando la paura di perdere le canzoni preferite (il 63%).
Lo studio evidenzia un cambiamento significativo nel comportamento dei concertisti, con i partecipanti che diventano creatori di contenuti che danno priorità al caricamento e alla condivisione in tempo reale. La rete Ultra Wideband di Verizon è disponibile nella maggior parte dei principali luoghi, a supporto di questa domanda crescente. La compagnia riporta che il traffico di caricamento ora supera quello di download durante gli eventi musicali dal vivo, in particolare durante concerti importanti come il The Eras Tour di Taylor Swift.
Verizon ha lanzado un nuevo estudio que revela las cambiantes demandas de conectividad en conciertos y festivales de música. La investigación muestra que el 85% de los asistentes a conciertos espera tener servicio celular para llamadas y mensajes, mientras que el 81% quiere compartir fotos o videos. Un servicio celular deficiente es un factor de estrés importante para el 75% de los asistentes, superando el miedo a perder sus canciones favoritas (el 63%).
El estudio destaca un cambio significativo en el comportamiento de los asistentes a conciertos, quienes se están convirtiendo en creadores de contenido que priorizan la carga y la compartición de contenido en tiempo real. La red Ultra Wideband de Verizon está disponible en la mayoría de los principales lugares, apoyando esta demanda creciente. La compañía informa que el tráfico de carga ahora supera al tráfico de descarga en eventos musicales en vivo, especialmente durante grandes conciertos como el The Eras Tour de Taylor Swift.
버라이즌은 콘서트와 음악 페스티벌에서 변화하는 연결 요구 사항을 밝혀내는 새로운 연구를 발표했습니다. 연구에 따르면 85%의 콘서트 관객이 통화와 문자 메시지를 위한 모바일 서비스를 기대하며, 81%는 사진이나 비디오를 공유하고 싶어 합니다. 불량한 모바일 서비스는 75%의 참가자에게 주요 스트레스 요인으로 작용하며, 이는 좋아하는 노래를 놓치는 두려움(63%)을 초과합니다.
이 연구는 관객들이 콘텐츠 제작자로 변모하고 실시간으로 콘텐츠 업로드와 공유를 우선시하는 행동의 큰 변화를 강조합니다. 버라이즌의 초광대역 네트워크는 대부분의 주요 장소에서 사용 가능하여 증가하는 요구를 지원합니다. 이 회사는 특히 테일러 스위프트의 The Eras Tour와 같은 주요 콘서트 동안 라이브 음악 이벤트에서 업로드 트래픽이 다운로드 트래픽을 초과한다고 보고하고 있습니다.
Verizon a publié une nouvelle étude révélant les exigences changeantes en matière de connectivité lors de concerts et de festivals de musique. La recherche montre que 85% des spectateurs de concerts s'attendent à un service mobile pour les appels et les SMS, tandis que 81% souhaitent partager des photos ou des vidéos. Un service mobile médiocre est un facteur de stress majeur pour 75% des participants, dépassant la peur de manquer leurs chansons préférées (63%).
L'étude met en lumière un changement significatif dans le comportement des spectateurs de concerts, les participants devenant des créateurs de contenu qui privilégient le téléchargement et le partage en temps réel. Le réseau Ultra Wideband de Verizon est disponible dans la plupart des grands lieux, soutenant cette demande croissante. La société rapporte que le trafic de téléchargement dépasse désormais le trafic d'upload lors des événements musicaux en direct, en particulier lors de grands concerts comme le The Eras Tour de Taylor Swift.
Verizon hat eine neue Studie veröffentlicht, die die sich ändernden Anforderungen an die Konnektivität bei Konzerten und Musikfestivals aufzeigt. Die Forschung zeigt, dass 85% der Konzertbesucher einen Mobilfunkdienst für Anrufe und SMS erwartet, während 81% Fotos oder Videos teilen möchte. Ein schlechter Mobilfunkdienst stellt einen wesentlichen Stressfaktor für 75% der Teilnehmer dar und übersteigt die Angst, ihre Lieblingssongs zu verpassen (63%).
Die Studie hebt einen signifikanten Wandel im Verhalten der Konzertbesucher hervor, da die Teilnehmer zu Inhalten erstellenden Personen werden, die das Hochladen und Teilen von Inhalten in Echtzeit priorisieren. Das Ultra Wideband-Netzwerk von Verizon ist an den meisten großen Veranstaltungsorten verfügbar und unterstützt diese steigende Nachfrage. Das Unternehmen berichtet, dass der Upload-Verkehr während Live-Musikveranstaltungen jetzt den Download-Verkehr übersteigt, insbesondere bei großen Konzerten wie dem The Eras Tour von Taylor Swift.
- Verizon Ultra Wideband network available in majority of pro sports venues and festival locations
- Strong market positioning for growing concert connectivity demands
- Real-time network monitoring and optimization capabilities for high-traffic events
- None.
Insights
The shift in concert data traffic patterns, where upload speeds now surpass downloads, signals a fundamental transformation in network infrastructure requirements. Verizon's strategic deployment of Ultra Wideband in major venues addresses this evolving demand, particularly important given that
The emphasis on upload capacity represents a sophisticated technical response to changing user behavior. With
The study reveals a critical shift in consumer behavior that directly impacts venue operations and revenue streams. With
This data suggests venues and carriers that fail to meet these connectivity expectations risk significant customer dissatisfaction and potential revenue loss, particularly in high-value segments like superfans who demonstrate increased digital engagement behaviors.
New Study Shows Fans Demand Connectivity at Concerts and Music Festivals
What you need to know:
- Concert and festival attendees require more connectivity as they become individual content creators, capturing social content, live streaming and uploading.
- Verizon boosts its networks by prioritizing upload speeds, favoring fans posting and sharing content.
- The potential for unreliable cell service stresses out concertgoers more than missing their favorite song (
75% vs63% )
BASKING RIDGE, N.J., Dec. 10, 2024 (GLOBE NEWSWIRE) -- The concert experience has evolved far beyond simply enjoying music, as technology and network connectivity have become integral components of the live music scene. A new study from Verizon and Morning Consult* reveals that concertgoers increasingly rely on mobile devices to enhance their experience, sharing their favorite moments with friends, family and fellow fans in real-time.
“Just a few years ago, using a cellphone at a concert was taboo. You might wave it as a flashlight or snap a few pictures to share the next day,” said Lynn Cox, Chief Network Officer at Verizon. “Now instant sharing is a core expectation for concertgoers. Verizon’s reliable network performance empowers concertgoers’ experience beyond the event, to connect with family, friends, and fellow fans around the world.”
Music lovers test our Networks at every concert and festival
Unlike the typical data usage for browsing and downloading, concert and festival attendees transform into individual content creators. They upload, live stream, and share content all while expecting near real-time connectivity. This shift underscores the need for robust network support to enhance the live music experience.
Verizon Ultra Wideband is available in the majority of the pro sports venues that host the country’s biggest music events, as well as the most popular festival venues, providing greater coverage and exponentially more capacity to better support high data traffic and the evolving needs of concertgoers.
It’s not just about adding capacity. “At every major event our teams actively monitor network health to address congestion and new demands in real-time,” said Cox. “This often involves continually making updates across our vast network to stay ahead of exponential data usage increases and pave the way for personalized customer experiences.”
Verizon network data supports the notion that concertgoer behavior is changing. Historically, download traffic has outpaced upload traffic, but a review of select live music events over the course of the last six months shows a shift, with upload traffic far surpassing download traffic. This data supports the idea that concertgoers are engaging in a much broader real time connection, sharing their experience with everyone, everywhere. And in the case of superfans, such as Taylor Swift’s The Eras Tour, that trend only intensifies.
Concertgoers’ connectivity demands are high
Morning Consult and Verizon polled Americans who attended at least one live music event in the past year. The data highlights a significant shift in behavior, with
Additional findings include:
- 4 in 5 concertgoers have used digital wallets to make purchases at live music events and half say their cell service’s ability to support this is more important now compared to 2 years ago.
- Over a third (
36% ) of concertgoers say the moment of a concert they are most excited to capture with a photo or video is the performance of their favorite song, but concertgoers are even more likely to cite poor or unreliable cell service (75% ) as a source of stress for them during a concert or music festival than fear of missing their favorite song (63% ). - Self-described superfans of a musical artist or group – those who have post notifications turned on for them, run a social media account dedicated to keeping up with them, or have listened to their unreleased songs – are more likely to expect cell service to support live streaming and video-calling friends and family than concertgoers overall.
- Taking photos and videos (
62% ) is the most popular way concertgoers use their phones during a show, followed by texting and calling (46% ), sharing photos or videos with friends and family (37% ), and posting and browsing on social media (36% ). - More than 1 in 5 concert goers have reportedly waved their phones’ flashlights at a show in the last year.
The survey’s findings underscore the need for robust network infrastructure at music venues to meet the growing demands of tech-savvy fans. As technology continues to evolve, the live music experience will undoubtedly continue to transform, and the ability to connect and share will remain a key component of that evolution.
Methodology: This poll was conducted between July 17-18, 2024 among a sample of 2,202 US adults. The interviews were conducted online and the data were weighted to approximate a target sample of U.S. adults based on various demographics. Results from the full survey have a margin of error of plus or minus 2 percentage points, and results among concertgoers have a margin of error of plus or minus 3 percentage points.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed in 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of
Media contact:
Lauren Peterson
lauren.peterson@verizon.com
FAQ
What percentage of concertgoers expect cell service at music venues according to Verizon's study?
How has Verizon (VZ) adapted its network for concert venues?
What is the most common way concertgoers use their phones during shows according to Verizon's study?
How many concertgoers use digital wallets at live music events according to Verizon's research?
