Total by Verizon to Make Advertising Debut During Univision Big Game Telecast

Rhea-AI Summary

Verizon (VZ) subsidiary Total by Verizon to debut new advertising creative during the Big Game on Univision, targeting Latino audiences. The 30-second ad will air during the first commercial break of the second quarter, aiming to inspire Spanish-speaking game watchers to switch to its service plans. The ad is part of a 360-degree campaign created by Ogilvy. President Angie Klein emphasizes the brand's commitment to serving Latino audiences authentically and in language.

NEW YORK--(BUSINESS WIRE)-- Total by Verizon, a fast-growing prepaid no-contract wireless provider from Verizon, is making a major play to reach Latino audiences during the Big Game on the nation’s largest Spanish-language TV network, Univision. The new 30-second ad will air during the first commercial break of the second quarter.

TelevisaUnivision will air its first-ever broadcast of the Big Game, and Total by Verizon will debut new advertising creative. The brand hopes to inspire Spanish-speaking game watchers to switch to one of its service plans as a new way to save on the network America relies on. The new advertisement is part of a 360-degree campaign created by Ogilvy.

“Total by Verizon’s appearance during the Univision telecast of the Big Game marks our commitment to serving Latino audiences authentically and in language, and it’s just the beginning,” said Angie Klein, President of Verizon Value organization. “We are here to change people’s perceptions of what prepaid wireless is all about by offering the power of Verizon’s 5G network, with no contracts and no credit checks.”

A fast-growing retail brand opening new locations in urban markets across America, Total by Verizon features a broad lineup of devices, generous benefits and no-contract service plans for both single-line accounts and families for as low as $25 a line per month for unlimited 5G data. Perks on select plans include unlimited calling to five countries of your choice, Disney+, access to 5G Ultra Wideband, and generous hotspot allocations.

Since its introduction, Total by Verizon has worked to make an impact in communities across the country by opening hundreds of new, exclusive stores in urban communities where other retailers are closing their doors, with hundreds more planned throughout 2024. Plus, the brand makes it easier than ever to connect with loved ones here and outside of the US, with International talk & text to Mexico, unlimited international calling to select countries including Colombia, Peru, and the Dominican Republic, and a $10 Global Calling Add on available at any Total by Verizon retail location or online.

And now for a limited time, customers can get a Samsung A13 5G courtesy of Total by Verizon when they switch*.

About Total by Verizon

Total by Verizon provides quality no-contract wireless solutions to value-conscious consumers and is available at its exclusive stores and more than 50,000 retail locations nationwide, as well as at totalbyverizon.com.

Total by Verizon is part of the Verizon Value portfolio of prepaid brands, which includes Straight Talk, Visible, Tracfone, Simple Mobile, SafeLink, Walmart Family Mobile, and Verizon Prepaid. Verizon Communications Inc. (NYSE, Nasdaq: VZ) is one of the world’s leading providers of technology, communications, information and entertainment products and services.

For more information on Total by Verizon, visit TotalbyVerizon.com

About TelevisaUnivision

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

*Offer valid through 3/31/2024 while supplies last. Requires new line of activation on the Unlimited Plan or higher with port-in or ID verification. Limit 2 devices per account in stores; 1 phone per account online. Taxes and fees may apply.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240104076032/en/

Media Contact: David Root valuemedia@verizon.com

Source: TracFone

FAQ

What is the name of the Verizon subsidiary debuting new advertising creative during the Big Game on Univision?

Total by Verizon

When will the 30-second ad air during the Big Game?

It will air during the first commercial break of the second quarter.

Who created the 360-degree campaign for Total by Verizon?

Ogilvy

Who emphasized the brand's commitment to serving Latino audiences authentically and in language?

Angie Klein, President of Verizon Value organization