Retailers unite behind A Call For Kindness this holiday season

Rhea-AI Summary

Verizon has launched the #ACallForKindness campaign in partnership with Capital One and other retailers to recognize and support retail workers during this challenging year. The campaign aims to remind customers and employees that kindness is essential, even behind masks. Verizon emphasizes treating customers like family, encouraging frontline workers to share their stories using the campaign hashtag. The initiative marks Verizon's commitment to its community and the human connections that define its service, coinciding with the debut of the documentary 'The Antidote' on Amazon Prime.

Positive

• Launch of #ACallForKindness campaign to support retail workers.
• Partnership with well-known companies like Capital One enhances brand visibility.
• Promotion of community and human connection could strengthen customer loyalty.

Negative

• None.

Verizon is joined by Capital One, its independent agent partners and The Antidote documentary in #ACallForKindness campaign

NEW YORK, Nov. 19, 2020 (GLOBE NEWSWIRE) -- In a truly unprecedented year, retail industry workers have demonstrated a heightened sense of service and commitment to families, communities and businesses. At the same time the retail experience has been unlike any other. Plastic partitions, face coverings and other protocols in place keep customers and employees safe, but have removed some of the human element. So today, Verizon in partnership with Capital One, Cellular Sales, GoWireless, Russell Cellular, TCC, Victra, Wireless Zone and The Antidote documentary are launching ”A Call for Kindness” - to shine a spotlight on the dedicated people that continue to serve the community’s needs and remind everyone that while a mask may cover our faces, underneath we’re still smiling and are all human.

Employees in our stores, on the phone, and in the field are someone’s mother, father, grandparent, sibling, partner and friend. Through this campaign we are re-committing to our customers that we’ll treat them like we do our own families and friends and we ask they do the same in return.

“Our employees are our family. And while a mask covers their face, there is a caring person behind each one,” said Krista Bourne, Senior Vice President of Sales and Operations at Verizon. “Kindness holds the power to bring us together and helps us remember that we are more the same than different. Through these shared human experiences and connections, we will lift each other up in a time where a little kindness goes a long way. And together with our partners we hope to spread this feeling far and wide.”

Verizon is joined in the campaign by a growing list of organizations nationally including: Capital One, Cellular Sales, GoWireless, Russell Cellular, TCC, Victra, Wireless Zone and The Antidote documentary which debuts tomorrow on Amazon Prime.

In addition to joining forces with fellow retailers, Verizon is asking front line workers to get involved with the campaign by sharing who they are behind their mask using #ACallForKindness.

More information including videos profiling our employees, the full list of participating retailers, and resources for companies interested in joining A Call For Kindness is at verizon.com/kindness. Individuals can get involved in spreading kindness by using the hashtag #ACallForKindness or by downloading and sharing Kind Cards from the site.

Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is celebrating its 20th year as one of the world’s leading providers of technology, communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $131.9 billion in 2019. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control.

VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at https://www.verizon.com/about/media-center. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/.

Media contact: 
Steve Van Dinter
steven.vandinter@verizon.com
224-374-3864
Twitter: @svandinter

FAQ

What is the #ACallForKindness campaign by Verizon?

The #ACallForKindness campaign is an initiative by Verizon to recognize and support retail workers, emphasizing the importance of kindness and human connection during challenging times.

Who are the partners involved in Verizon's kindness campaign?

Verizon's #ACallForKindness campaign partners include Capital One and various independent retail agents like Cellular Sales and GoWireless.

What message does Verizon convey through its #ACallForKindness campaign?

Verizon's campaign emphasizes treating customers with kindness, likening the relationship to that of family and encouraging respect for frontline workers.

When did Verizon announce the #ACallForKindness campaign?

Verizon announced the #ACallForKindness campaign on November 19, 2020.

What documentary is associated with Verizon's kindness campaign?

The documentary 'The Antidote' is associated with Verizon's #ACallForKindness campaign, which debuted on Amazon Prime.