New York Islanders Integrate BlueJeans by Verizon to Elevate HOMEICE Fan Experience
Verizon Business has partnered with the New York Islanders to enhance fan engagement through technology. The BlueJeans Meetings integration allows fans to connect via video during games, providing a more immersive HOMEICE Experience. This initiative leverages Verizon’s 5G network, enhancing in-arena interaction for fans worldwide. Scheduled to launch on April 28, 2022, the feature aims to foster community among the Islanders' global fanbase, offering chat, trivia, and prize opportunities. With a revenue of $133.6 billion in 2021, Verizon continues to innovate in the sports engagement sector.
- Integration of BlueJeans Meetings enhances fan engagement through video interaction.
- Leverages Verizon's 5G network to improve user experience.
- Provides a unique global fan engagement model, allowing fans to connect during games.
- None.
NEW YORK, April 27, 2022 (GLOBE NEWSWIRE) -- Verizon Business today announced the New York Islanders are using BlueJeans by Verizon to provide video enabled watch parties in their HOMEICE Experience platform within the UBS Arena mobile app. Leveraging the BlueJeans software development kit (SDK), the new BlueJeans Meetings capability for HOMEICE, powered by HomeTurf, will be available as an in-app “second screen” experience for fans looking to connect live over video with their friends and favorite team during games moving forward.
As part of a continued collaboration with Verizon to supercharge the hockey fan experience through technology and the Verizon 5G Ultra Wideband network, the BlueJeans Meetings integration will complement the Islanders’ existing HOMEICE chat, trivia, polls and other scoreboard features available during games to fans everywhere by further simulating the in-arena experience through face-to-face fan engagement. Bringing the HOMEICE chat to life, fans across cities can choose to share the Islanders game experience over BlueJeans with others in the main chat room or break off into separate chats.
“The pandemic created a complete paradigm shift when it comes to sports engagement. It really compelled us to look beyond the physical arena boundaries into how we can do more for fans on a global level,” said Ryan Halkett, SVP, Event Presentation, Content Experiences & Operations. “We have over 55 supporter groups globally that follow the Islanders and have created fan group chapters around the world, and our partnerships with companies like BlueJeans allow us to engage them in a more personalized and inclusive way that gives them that exclusive, in arena content and community feeling they wouldn’t necessarily have otherwise.”
HOMEICE allows fans to chat live with NHL alumni and insiders, score points and win prizes by participating in trivia and polls while watching the game. Through conducting fan focus groups, the Islanders have been able to deliver new programming and features into HOMEICE that build on its community outreach and engagement efforts. The addition of BlueJeans video conferencing will provide another layer of intimacy for the Islanders’ dispersed fanbase. Furthermore, by providing the same programming available to fans in- and outside the arena, the New York Islanders are looking to gamification as a way to drive more equity by ensuring all fans have the best seat in the house.
“The power of video is that it allows you to create personalized touchpoints on a global scale, something that was previously missing for many displaced fans throughout the world,” said Chris Lewter, VP and GM, BlueJeans by Verizon. “It’s these personalized touchpoints that drive brand advocacy and team excitedness, which is why we worked closely with the Islanders to help them get this integration off the ground. As one of the first professional sports organizations to embed video for fan and community engagement into their official team mobile app, the New York Islanders are at the forefront of driving hybrid fan participation in this new era of sports.”
BlueJeans will be available to fans in HOMEICE for the New York Islanders game against the Washington Capitals on April 28. Join the HOMEICE Experience today by downloading the UBS Arena app and learn more about how BlueJeans is helping customers do their best work.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of
About the New York Islanders
Founded in 1972, the New York Islanders Hockey Club is the proud winner of four Stanley Cup Championships and a record nineteen consecutive playoff series victories. The Islanders have had nine members inducted into the Hockey Hall of Fame and play in the National Hockey League’s Eastern Conference.
The Islanders Children’s Foundation has helped countless youngsters in need around the world since its inception. Donations are raised through the efforts of our players, management, and employees, along with our fans and partners.
UBS Arena at Belmont Park is the team’s new, state of the art home.
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Media contact:
Erin Cheever
erin.dowling@verizon.com
FAQ
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