Live from CES: Verizon announces latest exclusive deals from new content partners
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Insights
Verizon's strategic move to offer exclusive discounts and bundles through its +play platform represents a direct response to the evolving media consumption landscape. By diversifying their offerings beyond traditional telecom services, Verizon is positioning itself as an aggregator of digital services. This approach can potentially increase customer loyalty and reduce churn, as customers find more value in Verizon's ecosystem. The introduction of exclusive deals with VEEPS All Access, Outside+ and Tastemade+ indicates a push towards niche markets, which may attract a specific customer demographic interested in live events, outdoor activities and culinary experiences.
Furthermore, the bundling strategy, particularly with the myPlan mobile plan, is indicative of a broader industry trend where telecom companies leverage their platforms to cross-sell services. This can lead to increased average revenue per user (ARPU) as customers opt for higher-tier plans to avail themselves of these benefits. However, the long-term success of this strategy is contingent upon the sustained quality and appeal of the partnered content, as well as the competitive pricing of the subscription services.
It is also critical to monitor customer acquisition costs and the impact of these offers on Verizon's financials. While such promotions can drive short-term growth, they must be balanced against the potential decrease in profit margins due to the cost of securing exclusive deals and providing subscription credits.
Verizon's announcement of new exclusive offers and enhancements to its network infrastructure, particularly in high-density event locations like Las Vegas, can be seen as a strategic investment to bolster its competitive edge. The capital expenditure on network improvements is likely to enhance customer experience and support increased data usage during major events, potentially leading to higher data plan subscriptions.
The financial implications of these exclusive content service offers, such as the free trial period and discounted subscription rates, must be scrutinized. While they serve as an attractive incentive for customer acquisition and retention, the cost associated with these promotions could impact Verizon's short-term revenue. However, if these strategic partnerships drive a significant uptick in long-term subscriber growth, the initial investment could be justified by the lifetime value of the acquired customers.
Investors should consider the potential for increased customer engagement and the subsequent data consumption that these content services may drive. As users consume more data, there could be a positive impact on Verizon's data service revenues. Additionally, the unique positioning of the +play platform may provide Verizon with valuable consumer data, which can be leveraged for targeted advertising and further monetization opportunities.
Verizon's expansion into content aggregation and exclusive subscription offerings reflects a broader industry shift where telecommunications companies are no longer just service providers but also content curators. This strategy is particularly relevant as the telecommunications industry faces saturation in many markets and must find new revenue streams beyond core services.
By enhancing its network in anticipation of major events like CES, Verizon is not only improving service reliability but also showcasing its network's capability to handle increased demand, which is a critical selling point in the competitive telecom market. This proactive approach can improve brand reputation and may influence consumer decisions, especially among tech-savvy demographics attending such events.
The telecom industry is known for its high barriers to entry, including substantial regulatory hurdles and significant capital requirements for network infrastructure. Verizon's investment in network enhancements and exclusive content deals is a testament to its commitment to maintaining a leading position in the market. However, it is essential to monitor how these investments translate into market share gains and whether they can offset the costs in the long run.
Verizon customers get special discounts on subscriptions that they can’t get anywhere else – and even more savings with myPlan. Plus, Verizon enhances network in Las Vegas to support CES and other major upcoming events
NEW YORK, Jan. 08, 2024 (GLOBE NEWSWIRE) -- Verizon today announced new and exclusive offers across a breadth of content services, ranging from live music to lifestyle – including free trials, steep discounts and more, with more savings for myPlan customers. Verizon customers access these deals through +play, Verizon’s one-stop-shop to save and manage your favorite subscriptions.
Here’s the news: Whether you’re streaming from a library of hundreds of live concerts, or getting access to thousands of recipes and even outdoor content, Verizon has you covered with savings you can’t get anywhere else from new partners:
- VEEPS All Access – VEEPS All Access is a Live Nation-affiliated subscription streaming service that gives you unlimited access to live concerts, comedy specials, music content and entertainment from across the world.
To celebrate VEEPS joining +play, Verizon and VEEPS have teamed up on an introductory offer exclusive to Verizon customers of four months free access to VEEPS All Access. That’s four months of as many live music, concert, and comedy streams as you can handle – on us.
- Outside+ – Home to over 25 outdoor services, Outside+ helps map your next adventure, provides expert-led online courses, and provides access to award-winning adventure, sports, travel, and outdoor lifestyle films and series.
Outside+ launched on +play with an exclusive offer of
- Tastemade+ – Unlock Tastemade’s library of 12,000 recipes, all ad-free. Save your favorites, and filter by difficulty, cuisine type, diet and more. Plus, gain unlimited access to their library of how-to videos, expert meal plans, and award-winning cooking shows. Tastemade+ is available for
$5.99 /month and$49.99 /year on +play.
Why it’s important:
These distribution offers are among the latest that demonstrate Verizon's strategic relationships with the biggest players – across live events, entertainment, streaming and lifestyle – to provide customers with exclusive savings based on their needs.
And with these new offers through +play, Verizon continues to demonstrate its ability to bundle services outside of content historically offered in the cable bundle and streaming world, giving customers access to never-before-seen content and services at prices that can’t be beat.
How to save even more with your mobile plan:
Have a myPlan mobile plan? Customers can take advantage of even more savings for their favorite subscriptions on +play by using the monthly +play credit perk.
For
Learn more about these offers by visiting verizon.com/plusplay.
Enhancing network in Las Vegas:
Over the last three years, Verizon has nearly tripled Las Vegas’ network capacity and is now utilizing the full 160 MHz of spectrum, which allows us to provide greater bandwidth and enable higher data speeds for customers throughout Las Vegas.
Verizon has doubled down on its 5G network in Las Vegas thanks to our Test Force, an on-the-ground team of wireless engineers and technicians who are working hard to build, upgrade and relentlessly test the network that Las Vegas relies on. Verizon has added unmatched large capacity connections (mmWave) at the most congested areas in Las Vegas, including the Las Vegas Strip, Fremont Street and Allegiant Stadium, as well as additional upgrades in high demand areas such as the Las Vegas Convention Center and Harry Reid International Airport. These are permanent upgrades that will remain a fixture of the Las Vegas network for years to come.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at verizon.com/news. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/.
Media contact:
Caroline Brooks
caroline.brooks@verizon.com
Lauren Peterson
lauren.peterson@verizon.com
FAQ
What new offers did Verizon announce for its customers?
How can Verizon customers access the deals?
What is the +play credit perk for myPlan customers?
Which new partners are offering savings through +play?
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