Google names Verizon a Gold Verified Peering Provider for optimized connectivity to cloud apps
Verizon has been named a Gold Verified Peering Provider (VPP) by Google, allowing it to offer optimized connectivity services to Google applications like Google Workspace, Google Cloud, and Google APIs.
As a Gold VPP, Verizon can provide simplified and reliable connectivity to Google's services, benefitting customers who prefer offloading the complexities of network management. This designation is the highest tier within Google's VPP program, demonstrating Verizon's extensive and diverse connectivity capabilities across multiple metropolitan areas.
Verizon's secure and efficient broadband services aim to reduce latency and enhance the customer experience, particularly for those involved in latency-sensitive operations such as secure access service edge (SASE) and SD-WAN migrations.
Google recognizes Verizon's global network footprint and enterprise connectivity offerings as ideal for providing high-quality connectivity services to mutual customers.
- Verizon named a Gold Verified Peering Provider by Google, the highest designation available.
- Gold VPP status implies physically diverse connectivity to Google in multiple metropolitan areas.
- Verizon can offer optimized, reliable, and secure connectivity to Google applications like Google Workspace and Google Cloud.
- Customers benefit from simplified network management, reducing complexity and operational burdens.
- Verizon's services are particularly beneficial for latency-sensitive operations such as SASE and SD-WAN migrations.
- The PR does not mention any immediate financial gain or revenue impact from the Gold VPP designation.
- The complexities and costs associated with maintaining high-tier peering standards may affect operational expenses.
Insights
Verizon achieving Gold Verified Peering Provider status with Google is a significant development within the technology and communications sector. This enhances Verizon's portfolio by positioning it as a top-tier provider of optimized connectivity to Google’s services. This status indicates that Verizon provides physically diverse connections to Google in multiple metropolitan areas, ensuring higher reliability and lower latency.
For enterprises migrating to Google Cloud or utilizing Google Workspace, this can simplify network management and improve operational efficiency. It eliminates the need for complex routing and operational overheads typically associated with Direct Peering, passing these responsibilities on to Verizon. This is particularly beneficial for businesses with latency-sensitive applications like Secure Access Service Edge (SASE) and Software-Defined Wide Area Networks (SD-WAN).
In the short term, enterprises might see immediate benefits in terms of reduced latency and improved service reliability. In the long term, this could lead to better customer satisfaction and could be pivotal for Verizon in attracting more business clients seeking streamlined and reliable connectivity solutions.
Another aspect to consider is the potential impact on Verizon’s revenue streams. By offering premium connectivity services, the company stands to attract a higher tier of enterprise customers, potentially leading to increased revenues.
In conclusion, Verizon's Gold VPP status strengthens its positioning in the market, ensuring it can meet the demanding needs of enterprise clients who rely on seamless, high-performance access to Google services.
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From a market perspective, Verizon's Gold Verified Peering Provider designation can be seen as a strategic move to capture a larger share of the enterprise connectivity market. This status not only distinguishes Verizon from other ISPs but also aligns it more closely with Google’s extensive array of services.
Customers looking for reliable, low-latency connectivity to Google services might now prefer Verizon, knowing it has met the stringent criteria set by Google. This could enhance Verizon’s reputation and market share in the enterprise connectivity sector. The focus on simplified, optimized connectivity appeals to businesses aiming to reduce operational complexities and focus on core activities.
Moreover, this partnership with Google could pave the way for future collaborative endeavors, potentially leading to joint product offerings or integrated solutions that benefit a wide range of industries, from finance to healthcare. The long-term market implications could include a stronger competitive positioning for Verizon, allowing it to leverage its enhanced service offerings to attract and retain high-value clients.
This strategic alignment with Google should also be viewed in the context of industry trends where cloud services and enterprise solutions are increasingly driving revenue growth for ISPs. By securing a gold-tier status, Verizon places itself in an advantageous position to capitalize on these trends.
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What you need to know:
- As a Verified Peering Provider (VPP), Verizon can offer its unmatched broadband networking services to Google customers for simplified, optimized connectivity to Google applications such as Google Workspace, Google Cloud, or Google APIs
- VPP is an alternative to Direct Peering. Direct Peering requires customers to establish and maintain connectivity to Google applications themselves, managing complex routing designs and operational requirements in-house. VPP simplifies these processes for customers by offloading these responsibilities to a network provider such as Verizon.
- Gold VPP status is the higher tier of two service designations. It is assigned to Internet Service Providers with physically diverse connectivity to Google in multiple metropolitan areas. Silver Verified Peering Providers have physically diverse connectivity to Google in a single metropolitan area.
NEW YORK, June 03, 2024 (GLOBE NEWSWIRE) -- Verizon Business and Google have announced that Verizon has been named a Gold Verified Peering Provider, the highest designation assigned to internet service providers (ISPs) who can provide connectivity to Google services.
As a Google Verified Peering Provider (VPP), Verizon can offer its Internet services to Google customers who want simplified, highly reliable connectivity to Google services and applications such as Google Workspace, Google Cloud, and Google APIs. A customer who uses a VPP is able to offload the complexities of establishing, maintaining, and optimizing its connectivity to Google services, assigning those responsibilities to the VPP as opposed to managing them in-house.
This is especially helpful for customers whose operations incorporate latency-sensitive secure access service edge (SASE) or complex SD-WAN migrations involving Google Cloud. Verizon’s secure, highly reliable enterprise-grade ISP capabilities can provide primary connectivity and backup redundancy to ensure these operations are carried out with low latency, high efficiency, and minimal distraction from the customer’s core business activities.
“Google’s VPP program lines up well with Verizon Business’ customer-centric approach to enterprise networking, which emphasizes reducing complexity for the end user and providing a seamless, secure, and highly reliable connectivity experience. We’re proud to offer Google customers our unmatched broadband capabilities as a Gold Verified Peering Provider,” said Kyle Malady, CEO, Verizon Business.
“We at Google are excited to welcome Verizon as a Gold level Verified Peering Provider. Verizon's global network footprint, breadth of enterprise connectivity offerings and deep interconnection to Google's network make them an ideal partner for our program, and for our mutual customers looking for the best possible connectivity experience to Google," said Bikash Koley, Vice President, Google Global Networking.
Verizon’s Gold VPP designation, the higher of two tiers, means it offers physically diverse connectivity to Google in multiple metropolitan areas. The VPP program has rigorous technical requirements and standards of service, which are detailed on Google’s website.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed in 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of
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Media contact:
Matt Conte
Matthew.conte@verizon.com
(917) 848-3040
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