Valvoline Instant Oil Change supports cancer research and care at Dana-Farber Cancer Institute
Valvoline Instant Oil Change (VIOC) is partnering with the Jimmy Fund in New England this fall to raise funds for cancer research and patient care. Customers can contribute $1 at participating locations and receive a promotion card with guaranteed prizes. This initiative has already raised over $241,000 since inception. CEO Don Smith highlighted the importance of supporting cancer research, especially during the pandemic. This marks the seventh year of collaboration between VIOC and the Jimmy Fund, reinforcing their community commitment.
- Raised over $241,000 for cancer research and patient care.
- Community engagement through donation opportunities enhances brand reputation.
- Promotional strategy involves customer engagement, increasing foot traffic.
- None.
NEWTON, Mass., Sept. 30, 2020 /PRNewswire/ -- Valvoline Instant Oil Change (VIOC) customers in New England are helping fight cancer this fall by contributing
"We are excited to partner with The Jimmy Fund again this year, especially given the challenges we all have been facing" said Don Smith, CEO of Henley Enterprises, Inc, the largest franchisee of Valvoline Instant Oil Change. "Dana-Farber has long been a pillar in our community; the research and their medical expertise are even more important than ever right now. It's important to us to be able to support those fighting cancer during this pandemic."
"The Jimmy Fund is proud to partner with VIOC for the seventh year on A Chance for Kids and Families fundraiser," said Suzanne Fountain, Vice President, The Jimmy Fund. "Cancer affects almost everyone in one way or another, and we are honored to have Valvoline's support in our lifesaving mission to end cancer."
To date, Henley Enterprises, has raised more than
About Valvoline™
Valvoline Inc. (NYSE: VVV) is a leading worldwide marketer and supplier of premium branded lubricants and automotive services, with sales in more than 140 countries. It operates and franchises approximately 1,400 quick-lube locations, and is the No. 2 chain by number of stores in the United States under the Valvoline Instant Oil ChangeSM brand. To learn more, visit www.valvoline.com.
About Henley Enterprises, Inc.
Founded in 1989, Henley Enterprises, Inc. is the largest VIOC franchisee. They operate more than 215 service centers in 11 states including: California, Delaware, Florida, Louisiana, Massachusetts, Maryland, New Hampshire, New Jersey, Pennsylvania, Rhode Island and Virginia.
About the Jimmy Fund
The Jimmy Fund (www.JimmyFund.org) solely supports Boston's Dana-Farber Cancer Institute, raising funds for adult and pediatric cancer care and research to improve the chances of survival for cancer patients around the world. The Jimmy Fund is an official charity of the Boston Red Sox, the Massachusetts Chiefs of Police Association, the Pan-Mass Challenge, and the Variety Children's Charity of New England. Since 1948, the generosity of millions of people has helped the Jimmy Fund save countless lives and reduce the burden of cancer for patients and families worldwide.
Contact: Ali Rose, Office: (617) 340- 8937, ARose@vioc.net
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SOURCE Henley Enterprises, Inc.
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