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Viad Corp Announces CFO Transition

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Viad Corp (NYSE: VVI) announced Michael 'Bo' Heitz will become Chief Financial Officer in March 2025, succeeding Ellen Ingersoll who has served as CFO since 2002. Heitz joined the company on December 16, 2024, and will be based in Pursuit's Denver office. This transition aligns with Viad's transformation as Pursuit prepares to become a standalone public company following the sale of its GES business, expected to close on December 31, 2024.

Heitz brings a decade of experience from Vail Resorts, where he most recently served as Vice President of Corporate and Mountain Finance. Upon completion of the GES sale, Viad will rebrand as Pursuit and change its NYSE ticker to PRSU, positioning itself as an independent, high-growth company focused on attractions and hospitality.

Viad Corp (NYSE: VVI) ha annunciato che Michael 'Bo' Heitz diventerà Chief Financial Officer a marzo 2025, succedendo a Ellen Ingersoll che ha ricoperto il ruolo di CFO dal 2002. Heitz è entrato a far parte dell'azienda il 16 dicembre 2024 e avrà sede nell'ufficio di Pursuit a Denver. Questa transizione è in linea con la trasformazione di Viad, poiché Pursuit si prepara a diventare una società pubblica indipendente in seguito alla vendita della sua attività GES, prevista per chiudere il 31 dicembre 2024.

Heitz porta con sé un decennio di esperienza proveniente da Vail Resorts, dove ha ricoperto più recentemente il ruolo di Vicepresidente delle Finanze Corporate e Montane. Al termine della vendita di GES, Viad si rinominerà come Pursuit e cambierà il suo ticker NYSE in PRSU, posizionandosi come un’azienda indipendente ad alta crescita focalizzata su attrazioni e ospitalità.

Viad Corp (NYSE: VVI) anunció que Michael 'Bo' Heitz se convertirá en Chief Financial Officer en marzo de 2025, sucediendo a Ellen Ingersoll, quien ha sido CFO desde 2002. Heitz se unió a la empresa el 16 de diciembre de 2024 y estará ubicado en la oficina de Pursuit en Denver. Esta transición está alineada con la transformación de Viad, ya que Pursuit se prepara para convertirse en una empresa pública independiente tras la venta de su negocio GES, que se espera cerrar el 31 de diciembre de 2024.

Heitz aporta una década de experiencia de Vail Resorts, donde recientemente se desempeñó como Vicepresidente de Finanzas Corporativas y de Montaña. Tras la venta de GES, Viad se rebranding como Pursuit y cambiará su símbolo en la NYSE a PRSU, posicionándose como una empresa independiente de alto crecimiento enfocada en atracciones y hospitalidad.

Viad Corp (NYSE: VVI)는 Michael 'Bo' Heitz가 2025년 3월에 최고 재무 책임자(Chief Financial Officer)로 취임한다고 발표했습니다. 그는 2002년부터 CFO로 재직 중인 Ellen Ingersoll를 이어 받게 됩니다. Heitz는 2024년 12월 16일에 회사에 합류했으며 Pursuit의 덴버 사무소에 배치될 예정입니다. 이 전환은 Viad의 변화와 일치하며, Pursuit는 GES 사업 매각 후 독립적인 상장 회사를 준비하고 있으며, 이는 2024년 12월 31일에 마감될 것으로 기대됩니다.

Heitz는 Vail Resorts에서의 10년의 경험을 가지고 있으며, 최근에는 기업 및 산악 재무 부사장으로 재직했습니다. GES 매각이 완료된 후, Viad는 Pursuit로 리브랜딩하고 NYSE에서의 ticker를 PRSU로 변경하여, 독립적이고 고성장하는 기업으로서 매력과 환대에 집중할 것입니다.

Viad Corp (NYSE: VVI) a annoncé que Michael 'Bo' Heitz deviendra directeur financier en mars 2025, succédant à Ellen Ingersoll qui occupe ce poste depuis 2002. Heitz a rejoint l'entreprise le 16 décembre 2024 et sera basé dans le bureau de Pursuit à Denver. Cette transition s'inscrit dans la transformation de Viad, alors que Pursuit se prépare à devenir une société publique indépendante suite à la vente de son activité GES, qui devrait se clôturer le 31 décembre 2024.

Heitz apporte une décennie d'expérience acquise au sein de Vail Resorts, où il a récemment occupé le poste de vice-président des finances d'entreprise et de montagne. Une fois la vente de GES finalisée, Viad changera de marque pour devenir Pursuit et modifiera son symbole boursier NYSE en PRSU, se positionnant comme une entreprise indépendante à forte croissance axée sur les attractions et l'hospitalité.

Viad Corp (NYSE: VVI) gab bekannt, dass Michael 'Bo' Heitz im März 2025 Chief Financial Officer wird und damit Ellen Ingersoll nachfolgt, die seit 2002 CFO ist. Heitz trat am 16. Dezember 2024 in das Unternehmen ein und wird seinen Sitz im Büro von Pursuit in Denver haben. Dieser Übergang steht im Einklang mit der Transformation von Viad, da sich Pursuit darauf vorbereitet, ein eigenständiges börsennotiertes Unternehmen zu werden, nachdem der Verkauf des GES-Geschäfts, der voraussichtlich am 31. Dezember 2024 abgeschlossen wird, erfolgt ist.

Heitz bringt ein Jahrzehnt Erfahrung von Vail Resorts mit, wo er zuletzt als Vizepräsident für Unternehmens- und Bergfinanzen tätig war. Nach Abschluss des GES-Verkaufs wird sich Viad in Pursuit umbenennen und sein NYSE-Tickersymbol in PRSU ändern, wodurch es sich als unabhängiges, wachstumsstarkes Unternehmen positioniert, das sich auf Attraktionen und Gastgewerbe konzentriert.

Positive
  • Strategic transformation into a pure-play, high-growth company focused on attractions and hospitality
  • Appointment of experienced CFO with relevant industry background
  • Company will have increased financial flexibility post-GES sale
Negative
  • Loss of experienced CFO Ellen Ingersoll after 22-year tenure
  • Execution risk associated with business separation and transition

Insights

The CFO transition at Viad Corp represents a strategic move aligned with its transformation into a pure-play leisure company through Pursuit. Bo Heitz's experience at Vail Resorts, particularly in corporate development and financial planning within the leisure sector, is highly relevant as Pursuit prepares to operate independently. The timing is significant, coinciding with the planned sale of GES business by December 31, 2024 and subsequent rebranding to Pursuit (NYSE: PRSU). This transition signals a clear focus on expanding Pursuit's high-margin attractions and hospitality business. Heitz's background in private equity and investment banking could prove valuable for Pursuit's "Refresh, Build, Buy" growth strategy, potentially leading to increased M&A activity and strategic capital deployment in the leisure sector.

Michael “Bo” Heitz to Succeed Ellen Ingersoll as next CFO in March 2025

Heitz Brings Extensive Experience in Finance and the Travel and Leisure Sector

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- Viad Corp (NYSE: VVI) (“Viad” or the “Company”) today announced that Michael “Bo” Heitz will assume the role of Chief Financial Officer of the Company in March 2025. Heitz joined the Company on December 16, 2024 and is based in Pursuit’s Denver office where he will work in close partnership with Pursuit President and future CEO David Barry and the rest of the Company’s leadership team to support Pursuit’s strategy and growth as a standalone public company following Viad’s sale of its GES business. Ellen Ingersoll, Viad’s Chief Financial Officer since 2002, will remain CFO through the Company’s filing of its Form 10-K for 2024 and will work closely with Heitz to ensure a smooth transition.

“On behalf of the Board and leadership team, I want to thank Ellen for her transformative work over the past 22 years,” said Steve Moster, Viad’s President and Chief Executive Officer. “Ellen has made innumerable contributions throughout her tenure as CFO and has guided us through some of the most transformative evolutions in our company’s history. We are grateful for her support as Pursuit begins its next chapter as a standalone entity and wish her the very best.”

Heitz brings deep finance and strategic expertise to Pursuit. He joins Pursuit after a decade with Vail Resorts, where he held leadership roles spanning corporate development, investor relations, capital markets, and financial planning and analysis. Most recently, Heitz served as Vice President of Corporate and Mountain Finance. Earlier in his career, he worked in private equity at The Riverside Company and in investment banking at William Blair & Company.

“We are delighted to have someone of Bo’s caliber join the team at such an important time,” said David Barry, President and future Chief Executive Officer of Pursuit. “He possesses both extensive financial capabilities as well as invaluable experience in the leisure and hospitality space. This makes him an ideal addition to Pursuit’s leadership team as we look to capitalize on the substantial growth opportunities that exist as a pure-play, high-growth, high-return business.”

“Pursuit is an innovator and industry leader with exceptional assets, resources and capabilities,” said Heitz. “I am excited to join as Pursuit embarks on a new chapter of growth and look forward to working closely with David and the entire team to drive successful execution against the Company’s strategic growth objectives.”

As previously announced, Pursuit will launch as a standalone publicly traded company upon the sale of Viad’s GES business, which is expected to close on December 31, 2024. As an independent, high-growth and high margin business, Pursuit will have the financial flexibility and balance sheet capacity to accelerate its Refresh, Build, Buy growth strategy and capitalize on its substantial growth prospects in the attractions and hospitality space. Upon completion of the transaction, Viad intends to change its corporate name and relaunch as Pursuit and change its NYSE common stock ticker symbol to PRSU.

About Viad

Viad (NYSE: VVI) is a leading global provider of extraordinary experiences, including attractions, hospitality, exhibition services, and experiential marketing through two businesses: Pursuit and GES. Our business strategy focuses on delivering extraordinary experiences for our teams, clients and guests, and significant and sustainable growth and above-market returns for our shareholders. Viad is an S&P SmallCap 600 company.

Pursuit is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in the United States, Canada, and Iceland. Pursuit’s elevated hospitality experiences include 14 world-class point-of-interest attractions and 28 distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations.

GES is a global exhibition services and experiential marketing company offering a comprehensive range of services to the world’s leading event organizers and brands through two reportable segments, GES Exhibitions and Spiro. GES Exhibitions is a global exhibition and trade show management business that partners with leading exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows with teams throughout North America, Europe, and the Middle East. Spiro is a global experiential marketing agency that partners with leading brands around the world to manage and elevate their experiential marketing activities, bonding brand and customer.

For more information, visit www.viad.com.

Forward- Looking Statements

This press release contains a number of forward-looking statements. Words, and variations of words, such as “will,” “can,” “may,” “expect,” “would,” “could,” “might,” “intend,” “plan,” “believe,” “estimate,” “anticipate,” “deliver,” “seek,” “aim,” “potential,” “target,” “outlook,” and similar expressions are intended to identify our forward-looking statements. Such forward-looking statements include those that address activities, events or developments that Viad or its management believes or anticipates may occur in the future, including all statements regarding expectations concerning Pursuit’s opportunities and performance as a standalone public company, the expected timing of the closing of the GES transaction and the expected Chief Executive Officer and Chief Financial Officer transitions in connection with the closing of the GES transaction. Similarly, statements that describe our go-forward business strategy, objectives, plans, intentions, or goals also are forward-looking statements. These forward-looking statements are not historical facts and are subject to a host of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those in the forward-looking statements. Important factors that could cause actual results to differ materially from those described in our forward-looking statements are set forth under Item 1A, “Risk Factors,” of our most recent annual report on Form 10-K and in our most recent Current Report on Form 10-Q filed with the SEC. We disclaim and do not undertake any obligation to update or revise any forward-looking statement in this press release except as required by applicable law or regulation.

Carrie Long or Michelle Porhola

Investor Relations

(602) 207-2681

ir@viad.com

Scott Bisang or Nick Lamplough

Media Relations

Pursuit-CS@collectedstrategies.com

Source: Viad Corp

FAQ

When will Viad Corp (VVI) change its ticker symbol to PRSU?

Viad Corp will change its ticker symbol to PRSU after the completion of the GES business sale, which is expected to close on December 31, 2024.

Who is replacing Ellen Ingersoll as CFO of Viad Corp (VVI)?

Michael 'Bo' Heitz will succeed Ellen Ingersoll as CFO in March 2025. Heitz joins from Vail Resorts where he served as Vice President of Corporate and Mountain Finance.

When will Viad Corp (VVI) complete the sale of its GES business?

The sale of Viad Corp's GES business is expected to close on December 31, 2024.

What will happen to Viad Corp (VVI) after the GES business sale?

After the GES business sale, Viad Corp will rebrand as Pursuit and operate as a standalone public company focused on attractions and hospitality.

When will Michael Heitz start as CFO of Viad Corp (VVI)?

Michael Heitz joined the company on December 16, 2024, and will assume the CFO role in March 2025.

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