GES Announces Mike Haarvei as Vice President of Client Relations

Rhea-AI Summary

GES has appointed Mike Haarvei as Vice President of Client Relations, enhancing its healthcare marketing strategy. Haarvei brings over 25 years of experience in leadership and healthcare program management, having previously served as VP Strategic Accounts for Sparks. His expertise will strengthen GES's ability to deliver innovative marketing solutions to healthcare clients. This strategic hire is expected to further develop GES's client relations and expand its healthcare client base, supporting the company's growth in experiential marketing.

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• Mike Haarvei appointed as VP of Client Relations, enhancing healthcare marketing capabilities.
• Haarvei's 25 years of experience in healthcare program management is expected to drive client engagement.

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• None.

New leader brings 25 years of leadership, business development and healthcare program management experience.

LAS VEGAS, Aug. 10, 2021 /PRNewswire/ -- GES, a global experiential marketing partner to many of the world's leading brands, is pleased to announce that Mike Haarvei has joined GES as Vice President of Client Relations. In this role, Mike will lead a sales team tasked with expanding GES' healthcare client base while offering best-in-class experiential marketing solutions to GES healthcare clients.

With the addition of Mike's expertise and experience, the GES healthcare sales and strategy team will continue to leverage and grow its unparalleled offerings in healthcare experiential marketing and strategic program management.

Mike brings more than 25 years of leadership, business development and healthcare program management experience to GES. His strong business acumen combined with a keen sense of how to leverage strategic insights allows him to partner proactively with clients and offer innovative brand-building solutions.

Most recently, he served as VP Strategic Accounts for Sparks where he provided leadership and management for healthcare program accounts. "Mike has demonstrated a commitment to understanding the healthcare provider mindset along with a passion for serving client needs, and using this knowledge to help clients build engaging and successful programs," said Terry Campanaro, SVP of GES. "We are thrilled for Mike to join our team. He brings a deep understanding of the industry and a strong commitment to providing superior customer service and exceptional experiential solutions to his clients – all qualities and attributes which are crucial for this role."

About GES
With a legacy spanning more than 90 years, GES is a global live events company providing exhibition services, brand experiences, and live event venue services throughout the U.S., Canada, Europe, and the Middle East. Our comprehensive suite of award-winning services brings client visions to life by creating immersive brand experiences and producing impactful events that connect audiences and drive business success. For more information on GES, a Viad Corp (NYSE: VVI) company, visit GES.com.

Contact:
Otilia Ayats-Mas
oayatsmas@ges.com

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SOURCE GES

FAQ

Who is Mike Haarvei?

Mike Haarvei is the newly appointed Vice President of Client Relations at GES, with over 25 years of experience in leadership and healthcare program management.

What role will Mike Haarvei play at GES?

Haarvei will lead a sales team to expand GES's healthcare client base and provide best-in-class marketing solutions.

When was Mike Haarvei appointed at GES?

Mike Haarvei was appointed on August 10, 2021.

What is GES's focus in the market?

GES focuses on experiential marketing and strategic program management, especially within the healthcare sector.

What company is GES affiliated with?

GES is a subsidiary of Viad Corp, traded under the stock symbol VVI.