The Vitamin Shoppe® Appoints Muriel F. Gonzalez as EVP, Chief Merchandising and Marketing Officer
The Vitamin Shoppe announced the appointment of Muriel F. Gonzalez as Executive Vice President, Chief Merchandising and Marketing Officer, effective immediately. Gonzalez brings over 40 years of experience from previous senior roles at well-known retailers like Macy's and Estée Lauder. Her role will focus on merchandising, marketing, and brand development, aiming to reinvigorate The Vitamin Shoppe's retail strategies and enhance consumer experiences. The company operates 730 stores and offers a wide range of nutritional products, reflecting its commitment to health and wellness.
- Appointments of experienced executives like Muriel Gonzalez can strengthen leadership.
- Gonzalez's extensive retail background may drive innovative strategies in merchandising and marketing.
- New leadership may bring uncertainty regarding continuity in existing strategies.
SECAUCUS, N.J., Aug. 10, 2020 /PRNewswire/ -- The Vitamin Shoppe®, an omni-channel specialty retailer of nutritional products, announced it has appointed Muriel F. Gonzalez as Executive Vice President, Chief Merchandising and Marketing Officer, effective today.
In this new role, Ms. Gonzalez will spearhead all merchandising, marketing, product development, and private brands initiatives, driving a cohesive and integrated vision for The Vitamin Shoppe's ongoing reinvention as the industry's premiere health and wellness lifestyle retailer.
Ms. Gonzalez brings deep expertise from a distinguished, four-decades long career in senior roles at Macy's, Bergdorf Goodman, Estée Lauder, Saks Fifth Avenue, and Ann Taylor. She reports to Sharon M. Leite, Chief Executive Officer of The Vitamin Shoppe.
Commenting on the appointment, Ms. Leite stated, "I am thrilled to welcome Muriel to The Vitamin Shoppe as we continue to reinvigorate our retail, merchandising, and marketing strategies to become the leading destination for comprehensive health and wellness solutions. Muriel brings vast experience in brand building, product development and innovation, and driving revenue growth in a specialty environment. Her talents in forging vibrant vendor relationships and strategic partnerships will be crucial to the continued revitalization of our product assortments and total customer experience. Additionally, Muriel's unique perspectives from fashion and beauty will be a defining factor as we evolve and elevate The Vitamin Shoppe brand, strengthening the vital connection between our merchandise and messaging."
Ms. Gonzalez commented, "I have seen the interest in healthy, active lifestyles influence trends across the entire retail landscape for years. I'm especially excited to join the dynamic team at The Vitamin Shoppe at time when this interest is more relevant than ever, and the need for a trusted brand in the wellness space is greater than ever. The Vitamin Shoppe embodies the values of quality, innovation, and expertise better than any of its peers and I see incredible opportunities to reach new consumers, new categories, and a new lifestyle positioning that truly delivers on the potential of this brand."
Reporting into Ms. Gonzalez at The Vitamin Shoppe are the Merchandising, Marketing, Product Development and Private Brands, and Content and Creative teams.
Ms. Gonzalez previously held several senior merchandising roles at Macy's from 2006 to 2017, leaving that company as EVP, Omni General Merchandise Manager of Beauty, where she held full strategic responsibility for the
Earlier in her career, Ms. Gonzalez spent nine years at Estée Lauder North America, serving as SVP, Marketing, responsible for all aspects of brand marketing, product development, and positioning for a
Ms. Gonzalez currently serves on the advisory board of Lumanu, a technology-based influencer marketing platform, and as an advisor to Franline, the parent company of Frances Prescott Skincare. She graduated Magna Cum Laude from St. John's University.
About The Vitamin Shoppe
The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is an omni-channel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to help them become their best selves, however they define it. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor Weight Management System™, fitfactor KETO™, plnt®, ProBioCare®, and True Athlete®. The Company conducts business through over 730 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners, and via its website, www.vitaminshoppe.com.
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SOURCE The Vitamin Shoppe
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