The Vitamin Shoppe® Opens First New Franchise Location in Valparaiso, Indiana as Part of Key Retail Expansion Strategy that has Signed 58 Franchise Territories to Date
The Vitamin Shoppe has opened its first new franchise location in Valparaiso, Indiana, marking a significant milestone in its 46-year history. The store opened on February 2, 2023, as part of an expansion strategy that aims to launch at least 12 franchise stores in 2023. To date, 58 franchise territories with 15 partners have been signed. The company was recently recognized in Entrepreneur Magazine's Franchise 500 for its strong performance in unit growth and brand strength. The Vitamin Shoppe is committed to leveraging franchising as a growth engine, enhancing its position in the health and wellness market.
- Opened first franchise location in Valparaiso, Indiana, on February 2, 2023.
- Plans to open at least 12 new franchise stores in 2023.
- Signed 58 franchise territories with 15 partners, indicating strong franchise interest.
- Recognized as a top franchise opportunity in 2023 by Entrepreneur Magazine's Franchise 500.
- Positioned for growth in the health and wellness market through franchising.
- None.
Named as a top franchise opportunity in 2023 by
The new store marks a key milestone in an expanding franchise program, the first of its kind in The Vitamin Shoppe's 46-year history, which will grow the brand into numerous new markets around
The next new franchise store, scheduled to open later this spring, is located in the
Last month, The Vitamin Shoppe was recognized as one of the top 500 franchises in Entrepreneur magazine's Franchise 500®, the industry's most comprehensive franchise ranking. The 44th annual Entrepreneur Franchise 500® is a highly sought-after honor in the franchise industry. Recognized as an invaluable resource for potential franchisees, the 2023 Franchise 500® includes The Vitamin Shoppe for its outstanding performance in areas including unit growth, financial strength and stability, and brand power.
"The past year underscores the extraordinary opportunities that the franchise industry presents for entrepreneurs of all levels. The companies named to our 44th annual Franchise 500 list represent some of the most innovative, creative, and trusted brands across many industries and highlight what it takes to build the kind of momentum that drives long-lasting success," said Entrepreneur editor-in-chief
Additionally, in
Franchise partners have the opportunity to leverage the trusted quality of The Vitamin Shoppe brand and its unparalleled expertise in the fast-growing health and wellness sector. Since its founding in 1977, The Vitamin Shoppe has grown into the premiere global destination for health and wellness solutions, supporting millions of customers annually on their journeys of lifelong wellness. The Vitamin Shoppe offers the largest assortment of vitamin, supplement, and sports nutrition products at retail in the
Located at 1805 E. Lincolnway, the new
"We are loyal customers of The Vitamin Shoppe and with them now offering a franchise opportunity, we are excited to be able to open our own store," said
Potential franchise partners can visit www.OwnAVitaminShoppe.com to start the discovery and application process, including financial disclosures and requirements.
About The Vitamin Shoppe®
Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of
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SOURCE The Vitamin Shoppe
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