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The Vitamin Shoppe® Fuels the "Old Glory Ultra Relay" with Team RWB to Support Veterans

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The Vitamin Shoppe (VSI) has announced its sponsorship of the Old Glory Ultra Relay in partnership with Team Red, White & Blue (Team RWB). Starting May 2, twelve U.S. military veterans will run a 3,000-mile relay from San Diego to Washington, D.C., carrying an American flag to raise awareness for veterans' wellness.

The relay will be fueled by nutrition products from BodyTech®, JOCKO FUEL, RAW Nutrition, REDCON1, and 1st Phorm. The company has scheduled community events at select stores along the route in Tempe, Knoxville, and Charlottesville.

Since 2020, The Vitamin Shoppe has raised over $280,000 for Team RWB's veteran wellness initiatives. The company is also launching a donation program through its BodyTech® Elite Altered Strength pre-workout formula, pledging $1 per unit sold to Team RWB (up to $20,000) through July 2025.

The Vitamin Shoppe (VSI) ha annunciato la sua sponsorizzazione della Old Glory Ultra Relay in collaborazione con Team Red, White & Blue (Team RWB). A partire dal 2 maggio, dodici veterani militari statunitensi correranno una staffetta di 3.000 miglia da San Diego a Washington, D.C., portando una bandiera americana per sensibilizzare sull'importanza del benessere dei veterani.

La staffetta sarà supportata da prodotti nutrizionali di BodyTech®, JOCKO FUEL, RAW Nutrition, REDCON1 e 1st Phorm. L'azienda ha organizzato eventi comunitari in alcuni negozi lungo il percorso, a Tempe, Knoxville e Charlottesville.

Dal 2020, The Vitamin Shoppe ha raccolto oltre 280.000 dollari per le iniziative di benessere dei veterani di Team RWB. Inoltre, l'azienda lancerà un programma di donazioni attraverso la sua formula pre-allenamento BodyTech® Elite Altered Strength, impegnandosi a donare 1 dollaro per ogni unità venduta a Team RWB (fino a 20.000 dollari) fino a luglio 2025.

The Vitamin Shoppe (VSI) ha anunciado su patrocinio del Old Glory Ultra Relay en asociación con Team Red, White & Blue (Team RWB). A partir del 2 de mayo, doce veteranos militares de EE. UU. correrán una carrera de relevos de 3,000 millas desde San Diego hasta Washington, D.C., llevando una bandera estadounidense para crear conciencia sobre el bienestar de los veteranos.

La carrera será impulsada por productos nutricionales de BodyTech®, JOCKO FUEL, RAW Nutrition, REDCON1 y 1st Phorm. La compañía ha programado eventos comunitarios en tiendas seleccionadas a lo largo de la ruta en Tempe, Knoxville y Charlottesville.

Desde 2020, The Vitamin Shoppe ha recaudado más de 280,000 dólares para las iniciativas de bienestar de veteranos de Team RWB. Además, la empresa lanzará un programa de donaciones a través de su fórmula pre-entrenamiento BodyTech® Elite Altered Strength, comprometiéndose a donar 1 dólar por cada unidad vendida a Team RWB (hasta 20,000 dólares) hasta julio de 2025.

The Vitamin Shoppe (VSI)가 Team Red, White & Blue(Team RWB)와 협력하여 Old Glory Ultra Relay 후원을 발표했습니다. 5월 2일부터 12명의 미국 군 복무 베테랑들이 샌디에이고에서 워싱턴 D.C.까지 3,000마일 릴레이를 달리며 미군기를 들고 베테랑의 건강 증진을 알릴 예정입니다.

이 릴레이는 BodyTech®, JOCKO FUEL, RAW Nutrition, REDCON1, 1st Phorm의 영양 제품으로 지원됩니다. 회사는 템피, 녹스빌, 샬러츠빌의 경로에 위치한 일부 매장에서 지역 사회 행사를 계획했습니다.

2020년부터 The Vitamin Shoppe는 Team RWB의 베테랑 건강 증진 사업을 위해 28만 달러 이상을 모금했습니다. 또한 BodyTech® Elite Altered Strength 프리워크아웃 제품을 통한 기부 프로그램을 시작하여 2025년 7월까지 판매 단위당 1달러(최대 2만 달러)를 Team RWB에 기부할 예정입니다.

The Vitamin Shoppe (VSI) a annoncé son parrainage de la Old Glory Ultra Relay en partenariat avec Team Red, White & Blue (Team RWB). À partir du 2 mai, douze vétérans militaires américains participeront à une course relais de 3 000 miles allant de San Diego à Washington, D.C., en portant un drapeau américain pour sensibiliser au bien-être des vétérans.

La course sera soutenue par des produits nutritionnels de BodyTech®, JOCKO FUEL, RAW Nutrition, REDCON1 et 1st Phorm. L'entreprise a prévu des événements communautaires dans certains magasins situés sur le parcours à Tempe, Knoxville et Charlottesville.

Depuis 2020, The Vitamin Shoppe a collecté plus de 280 000 dollars pour les initiatives de bien-être des vétérans de Team RWB. De plus, la société lance un programme de dons via sa formule pré-entraînement BodyTech® Elite Altered Strength, s'engageant à reverser 1 dollar par unité vendue à Team RWB (jusqu'à 20 000 dollars) jusqu'en juillet 2025.

The Vitamin Shoppe (VSI) hat seine Unterstützung des Old Glory Ultra Relay in Partnerschaft mit Team Red, White & Blue (Team RWB) bekannt gegeben. Ab dem 2. Mai werden zwölf US-Militärveteranen einen 3.000 Meilen langen Staffellauf von San Diego nach Washington, D.C. absolvieren und dabei eine amerikanische Flagge tragen, um das Bewusstsein für das Wohlbefinden von Veteranen zu stärken.

Der Staffellauf wird durch Ernährungsprodukte von BodyTech®, JOCKO FUEL, RAW Nutrition, REDCON1 und 1st Phorm unterstützt. Das Unternehmen hat Gemeinschaftsveranstaltungen in ausgewählten Filialen entlang der Strecke in Tempe, Knoxville und Charlottesville geplant.

Seit 2020 hat The Vitamin Shoppe über 280.000 US-Dollar für die Veteranen-Wellness-Initiativen von Team RWB gesammelt. Zudem startet das Unternehmen ein Spendenprogramm über seine BodyTech® Elite Altered Strength Pre-Workout-Formel und verpflichtet sich, bis Juli 2025 pro verkauftem Produkt 1 US-Dollar (bis zu 20.000 US-Dollar) an Team RWB zu spenden.

Positive
  • Partnership with Team RWB demonstrates strong community engagement and brand positioning
  • Successful fundraising track record with over $280,000 raised since 2020
  • New revenue stream through BodyTech® Elite product line with Team RWB partnership
Negative
  • $20,000 maximum donation cap on new BodyTech® Elite initiative

Powered by nutrition and supplement formulas from BodyTech®, JOCKO FUEL, RAW Nutrition, REDCON1, and 1st Phorm, 12 elite runners come together to run an American flag across the U.S in record time

SECAUCUS, N.J., April 28, 2025 /PRNewswire/ -- The Vitamin Shoppe®, an omni-channel specialty retailer of nutritional products, is proud to announce today its continued support of Team Red, White & Blue (Team RWB)—America's premier health and wellness community for the military-connected community—as a lead sponsor of the Old Glory Ultra Relay.

Starting May 2, twelve U.S. military veterans will embark on a 3,000-mile relay run from San Diego, CA, to Washington, D.C., carrying a single American "Old Glory" flag the entire way. Their mission is to set a world record and raise awareness for veterans' wellness, powered in part by essential nutrition from The Vitamin Shoppe and its top sports nutrition partners.

The relay takes off from the deck of the USS Midway Museum in San Diego harbor. Running nonstop in 7-to-8-minute miles, these elite endurance athletes are expected to arrive at the finish line at the future home of the Global War on Terrorism Memorial on the National Mall between May 17 and 19, dependent on pace.

To fuel this history-making journey, The Vitamin Shoppe has teamed up with BodyTech®, JOCKO FUEL, RAW Nutrition, REDCON1, and 1st Phorm to donate premium performance products to the Old Glory Ultra Relay team—ranging from protein powders and hydration mixes to pre-workouts, BCAAs, multivitamins, and more.

Catch the Action at Your Local Store

The Old Glory Ultra Relay will pass directly by select locations of The Vitamin Shoppe, where local communities are invited to join in the excitement:

  • May 4Tempe, AZ (Tempe Marketplace, 2040 E Rio Salado Pkwy)
  • May 16Knoxville, TN (Turkey Creek, 10950 Parkside Dr.) Date subject to pace
  • May 17Charlottesville, VA (1650 Rio Rd. East) Date subject to pace

Join us at these locations on the scheduled dates from 12:00 PM – 3:00 PM for in-store celebrations with giveaways, meet-and-greets with off-duty members of the Old Glory Ultra Relay team, and the chance to personally cheer on runners as they pass by with Old Glory in hand. (Please confirm timing with each store, as dates and times may shift based on the relay pace.)

A History of Partnership to Support Veterans

"As an organization deeply committed to the health and wellness of our communities, The Vitamin Shoppe and our Health Enthusiast teams are honored to support the Old Glory Ultra Relay and the powerful mission of Team RWB," said Lee Wright, CEO of The Vitamin Shoppe. "We'll be cheering for these incredible runners along the route, and we're proud to help fuel their mission with essential nutrition support from our partner brands. As the son of a career U.S. Army officer who grew up on military bases, I know firsthand how impactful Team RWB's community-building and advocacy is for veterans and their families."

Since 2020, The Vitamin Shoppe has continuously grown its support of Team RWB, raising over $280,000 for its veteran wellness initiatives. Today, Team RWB serves more than 250,000 members—including veterans, service members, and their families—through community events, fitness programs, and year-round support in 150+ chapters nationwide.

"I have learned from the experts at The Vitamin Shoppe that as I continue to train, my body needs different nutritional supplements to keep up my strength and pace," said Dr. Mary E. Kreis, one of the 12 Old Glory Ultra Relay runners and a 55-year-old former U.S. Army Major. "I visit The Vitamin Shoppe whenever I have questions about nutrition and supplement options. I always leave with answers, having learned about what is available on the market and what my body needs."

Learn More. Support the Cause.

The 12 runners of the Old Glory Ultra Relay include decorated Army Rangers, wounded warriors, a Green Beret, West Point graduates, and more—each with a powerful story of service, sacrifice, and resilience. Learn more about each of these athletes and patriots, follow the flag along its cross-country journey, and donate to the cause at teamrwb.org/old-glory-ultra-relay.

As part of this year's partnership, Altered Strength from BodyTech® Elite—available exclusively at The Vitamin Shoppe and Super Supplements™—is proud to be the official pre-workout formula of Team RWB. For every unit sold through July 2025, The Vitamin Shoppe will donate $1 to Team RWB, up to a maximum donation of $20,000 during the sponsorship period.

Military Mondays continue year-round at The Vitamin Shoppe and Super Supplements, with 20% off all in-store purchases for veterans and active-duty military. (Terms and conditions apply; in-store only on Mondays and must present valid military ID to qualify.)

For more information about The Vitamin Shoppe, visit www.vitaminshoppe.com.

About The Vitamin Shoppe®

Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group, Inc., is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, and green living products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, plnt®, ProBioCare®, and True Athlete®. In the U.S., the Company conducts business through over 650 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners and via its website, www.vitaminshoppe.com. Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners.

About Team Red, White & Blue

Team Red, White & Blue (Team RWB) is a 501(c)(3) nonprofit organization and America's leading health and wellness community for the military-connected community. Team RWB's events and programs empower Veterans and Service Members to build a healthy lifestyle focused on four pillars: physical health, mental health, genuine relationships, and a sense of purpose. With over 250,000 members across the nation, Team RWB is enriching lives and local communities through both in-person events and dynamic in-app programming. Visit teamrwb.org to get involved.

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SOURCE The Vitamin Shoppe

FAQ

What is the Old Glory Ultra Relay sponsored by The Vitamin Shoppe (VSI)?

It's a 3,000-mile relay run by 12 military veterans from San Diego to Washington, D.C., carrying an American flag to raise awareness for veterans' wellness, starting May 2, 2025.

How much has The Vitamin Shoppe (VSI) raised for Team RWB since 2020?

The Vitamin Shoppe has raised over $280,000 for Team RWB's veteran wellness initiatives since 2020.

What nutrition brands are supporting the Old Glory Ultra Relay runners?

The runners are supported by BodyTech®, JOCKO FUEL, RAW Nutrition, REDCON1, and 1st Phorm products.

What is The Vitamin Shoppe's (VSI) military discount program?

The company offers Military Mondays with 20% off all in-store purchases for veterans and active-duty military with valid military ID.
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