Online Automotive Retailer Vroom Offers Last Mile Concierge Experience to Seattle Locals

Rhea-AI Summary

Vroom, a leading ecommerce platform for buying and selling used vehicles, announced the opening of a new Seattle hub, enhancing services for over 5.3 million residents within a 25-mile radius. The personalized delivery experience includes car transport directly to buyers' driveways. Vehicle purchases in Seattle surged by 87% year-over-year, while sales to Vroom increased by 325%. The initiative reflects Vroom's commitment to customer service and adaptation to growing remote buying trends, supported by an experienced logistics team.

Positive

• 87% increase in vehicle purchases by Seattle-area customers year-over-year.
• 325% increase in cars sold to Vroom by consumers.
• Introduction of personalized concierge service for vehicle delivery.

Negative

• None.

Car Buyers Within 25-Mile Radius Receive More Personalized Service, Direct to Their Driveways

SEATTLE, July 13, 2021 (GLOBE NEWSWIRE) -- Vroom, Inc. (Nasdaq:VRM), a leading ecommerce platform for buying and selling used vehicles, today announced the opening of a new Seattle hub and a more customized driveway experience for nearly 5.3 million people in over 442 zip codes within a 25-mile radius. Vroom has delivered in the Seattle area since the company was founded in 2012 and is now offering an experience that includes a more personalized concierge service where customer advocates transport cars directly to car buyers’ driveways on Vroom-branded trucks and show them how to use their new vehicles. Vroom’s Seattle Last Mile hub is located in Kent.

Vroom’s mission is to offer the best driveway experience possible for both delivery and pickup, especially as the pandemic has increased consumer appetite for remote car buying and selling. Car purchases by Seattle-area Vroom customers increased by 87% year-over-year from 2020 to 2021, and cars sold to Vroom by consumers increased by 325%. With an emphasis on customer service, Vroom is taking a unique approach by recruiting employees with hospitality and client service experience. Bolstered by Vroom’s Chief Logistics Officer, Mary Kay Wegner, and her logistics leadership team, led by new VP of Transportation, John Piatak, who manages Vroom’s delivery hubs nationwide and joined Vroom after leading logistics at Carvana, the company has made thousands of Last Mile deliveries across the country already this year.

“With our valued customers in mind, creating a more personalized driveway experience and rolling out more local hubs across the country has been a priority for us at Vroom and we’re excited to launch this offering in Seattle, a city known for car transportation,” said Wegner. “As we prioritize expanding the Last Mile experience nationwide, we’ll continue to grow and invest in our senior logistics team to support these efforts.”

Through its ecommerce platform and data-driven technology, Vroom offers thousands of low-mileage, reconditioned vehicles with delivery to consumers wherever they are in the U.S. It also arranges financing through leading lenders and offers warranty and other value-added products that provide convenience for customers. In addition to providing a better way to buy a car, Vroom’s Sell Us Your Car^® offering allows customers who wish to sell or trade in their vehicles to receive appraisals within minutes, attractive market-based pricing, hassle-free loan payoffs and convenient vehicle pickup.

For more information on Vroom’s car buying and selling options, visit Vroom.com.

About Vroom:
Vroom is an innovative, end-to-end ecommerce platform designed to offer a better way to buy and a better way to sell used vehicles. The company's scalable, data-driven technology brings all phases of the vehicle buying and selling process to consumers wherever they are and offers an extensive selection of vehicles, transparent pricing, competitive financing, and at-home pick-up and delivery. Vroom is based in New York and Houston and also operates the Texas Direct Auto and CarStory brands.

Media Contact:
Moxie Communications Group
Alyssa Galella
vroom@moxiegrouppr.com
(562) 294-6261

Source: Vroom, Inc.

FAQ

What recent development has Vroom (VRM) announced regarding its services in Seattle?

Vroom has opened a new hub in Seattle, offering enhanced personalized delivery services to buyers.

How much did car purchases increase for Vroom in Seattle from 2020 to 2021?

Car purchases by Seattle-area customers increased by 87% year-over-year.

What percentage increase did Vroom experience in cars sold to consumers?

Vroom saw a 325% increase in cars sold to them by consumers.

What unique service is Vroom providing with its new hub in Seattle?

Vroom is providing a personalized concierge service where vehicles are delivered directly to customers' driveways.

Who is leading the logistics at Vroom's new Seattle hub?

Mary Kay Wegner, Vroom’s Chief Logistics Officer, is spearheading logistics at the new hub.