Vera Bradley Scores a Touchdown with National Football League Collaboration
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First-Ever Vera Bradley Officially Licensed NFL Collection Now Available
FORT WAYNE, Ind., Aug. 10, 2023 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) today announced that Vera Bradley, its iconic American bag and luggage lifestyle brand, has collaborated with The National Football League (“NFL”) on a three-year licensed product partnership. Vera Bradley’s first-ever NFL collection includes officially licensed handbags, accessories, travel styles, and game-day essentials for fan-favorite teams. The collection is available to shop now, just in time for the 2023 NFL regular season.
With classic Vera Bradley pattern elements and bandana-print motifs individualized for each team, this fresh take on NFL merchandise exudes an energetic spirit that will have all fans cheering. The collection includes tailgating must-haves, like the Recycled Cotton Large Travel Duffel and Small Crossbody, as well as a new ReActive Large Car Tote and Cooler.
“We’re proud to partner with the NFL to help Vera Bradley enthusiasts and football fans alike show their team spirit,” noted Jackie Ardrey, CEO of Vera Bradley, Inc. “Women and girls make up
Vera Bradley’s officially licensed NFL collection features nine styles ranging in price from
Vera Bradley’s NFL collection is now available online at verabradley.com/NFL, Fanatics.com, and NFLShop.com, as well as select in-venue NFL team shops.
ABOUT VERA BRADLEY
Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace. Visit www.verabradley.com and follow @verabradley to learn more.
CONTACTS | |
877-708-VERA (8372) | Hunter PR for Vera Bradley |
Mediacontact@verabradley.com | verabradley@hunterpr.com |
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/aaad2315-0cad-4efb-9e38-893c81811240
https://www.globenewswire.com/NewsRoom/AttachmentNg/8cf8f512-5143-4ee1-bfd6-ecbd0c888b4c
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